Full-Time
Marketing Specialist
Multiple Teams
Posted on 8/4/2025
Subaru
Automaker promoting family-centric culture and service
Compensation Overview
$65k - $75k/yr
Coppell, TX, USA + 1 more
More locations: Dallas, TX, USA
In Person
 Growth & Marketing (2) |
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- Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy.
- Must be approved as an 'Authorized Driver' by Risk Mgmt. to operate company vehicle prior to vehicle operation.
- Customer-handling experience
- Problem-solving skills
- Strong attention to detail
- Maintains responsibility for planning and executing all Regional sponsorships and niche marketing events
- Works in tandem with Zone Operations Specialist for the event management and planning of Zone-related events
- Facilitates the communications and information between site coordinators and vendors
- Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels
- Implements relevant and effective marketing and advertising in advance of the event
- Develops contingency plans for events and independently and quickly responds to unexpected incidents
- Completes pre- and post-event analysis to provide recommendations and guidance for future activities
- Performs analysis of marketing reports and processes
- Provides input and recommendations for changes in processes for future marketing endeavors
- Acts as a leader regarding Regional digital activities
- Partners with Corporate Communications to update Subaru’s Facebook page and Twitter account to feature Regional events and news
- Maintains responsibility for the Regional Marketing budget and the accuracy of Zone Marketing budgets (depending on Regional office structure)
- Manages costs for sponsorships and events, including balancing the budget and working with Accountants on any cost-, payment-, or budget-related matters
- Acts as Regional Love Promise point of contact by producing and coordinating Love Promise events for Regional and Zone employees
- Ensures the Love Promise is integrated into consumer events when applicable
- Implements events and marketing efforts for Subaru Loves the Earth, Loves to Care, Loves Learning, Loves to Help, and Loves Pets for the Region
- Tracks retailer participation, orders support materials, and ensures Love Promise stories are submitted at Region, Zone, and retailer level.
Subaru designs, manufactures and markets vehicles while building a community around its brand through a family-like culture that includes employees, owners, retailers and partners. The Subaru Love Promise guides interactions to show love and respect to all people and to value diverse perspectives. Its product approach centers on reliable vehicles supported by a people-first culture and a partner network, emphasizing experiences and collaboration across its ecosystem. The goal is to grow business opportunities while improving the lives of employees and partners by fostering a connected Subaru family.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Cherry Hill, New Jersey
Founded
N/A
Simplify's Take
What believers are saying
- Pricing cuts on Solterra and Trailseeker improve near-term EV competitiveness.
- Subaru's outdoor brand equity remains reinforced by the Share the Love campaign.
- The delayed in-house EV lets Subaru prioritize hybrids and combustion cash generators.
What critics are saying
- The 2026 Forester moonroof recall affects 69,663 vehicles and damages safety credibility.
- The 3G telematics lawsuit exposes Subaru to battery-drain claims across six models.
- Toyota-platform EV dependence limits Subaru's control over timing, margins, and differentiation.
What makes Subaru unique
- Forester safety leadership extends beyond occupants with the Cyclist-Response airbag.
- Euro NCAP gave Uncharted and E-Outback five stars in 2026.
- Subaru still differentiates through Toyota-based EVs and standard all-wheel drive.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Hybrid Work Options
Tuition Reimbursement
Vehicle Discount Programs
Professional Development Budget
Conference Attendance Budget
Wellness Program
Mental Health Support
Company News
Subaru Uncharted and E-Outback achieve top safety ratings. Subaru's new Uncharted and E-Outback EVs have both received a five-star safety rating from Euro NCAP. The Uncharted - a medium-sized SUV closely related to the Toyota CH-R+ - received scores of 88% for adult occupant safety, 85% for child occupant safety, 80% for vulnerable road user safety, and 79% for its safety assist systems. The E-Outback (pictured) - an electric version of Subaru's existing Outback upper-medium car - received scores of 89% for adult occupant safety, 85% for child occupant safety, 80% for vulnerable road user safety, and 79% for its safety assist systems. The cars' passenger compartments remained stable in Euro NCAP's front offset crash test, with good leg protection for the driver and front seat passenger, regardless of size and sitting position. The cars scored maximum points in the side impact test, and their airbags performed well, while their front seats, head restraints and rear seats were found to give good protection against whiplash injuries. New model details. The Uncharted is set to be sold with three drivetrain options. A flagship all-wheel drive version will feature a 77kWh battery, 344PS and up to 292 miles of range. There will also be a front-wheel drive version, with the same 77kWh battery, delivering a range of up to 363 miles, and a front-wheel drive version with a smaller 57.7kWh battery, offering a range of 276 miles. The E-Outback will feature a 74.7kWh battery, 380PS and all-wheel drive, with a range of more than 279 miles. Both new models are expected to arrive in the UK this year. Content editor. Sean joined Fleet News (and sister title Automotive Management) in 2026 as content editor. He has been a journalist reporting on the fleet industry since 2017. Since then, he has attended and reported on dozens of events held by organisations such as the SMMT, AFP, BVRLA, and National Highways, interviewed senior figures from car manufacturers, industry bodies and automotive suppliers, and reviewed hundreds of new cars and vans. His continuing goal is to explain the key issues of the day for decision-makers and help to give them a better understanding of their industry. Sean graduated with an MA in Journalism from Brunel University of London and began his writing career as a local newspaper reporter. He is a previous winner of the Rising Star prize at the Newspress Awards, which recognise achievement in motoring journalism.
Subaru, Mazda top safest used cars for teens in 2026: survey. Two U.S. organizations have joined forces to come up with rankings based on good crash ratings and standard ADAS Published Jun 02, 2026 Article content * Consumer Reports and U.S. safety group IIHS update list of safest cars for teen drivers * The groups' rankings are weighted based on crash-test results and driver aids * Over four dozen models from various segments span the used- and new-car list Article content Teenagers can do a lot of things middle-aged adults cannot, including staying up all night and then attending class in the morning. These days, simply sleeping on the wrong pillow makes this author feel like he's fallen out of a fifth-storey window. One activity at which most adults excel, though? Driving. There's no real substitute for sheer experience behind the wheel, something that can only be collected over time. That's why parents and guardians everywhere are constantly on the heads-up for a safe and responsible used car on which young John or Jane can learn to drive. Article content Advertisement 1 Story continues below This advertisement has not loaded yet, but your article continues below. Article content We came up with just such a list back in January, but the U.S. Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR) recently updated theirjoint list of what they feel are some of the safest secondhand cars for teens today, using measurable metrics like crash-test results and standard levels of advanced driver assistance systems. A raft of these machines can be had for under $10,000 - an amount that may be palatable for some first-time budgets. Article content Their list largely jives with ours, though we focused on winter performance, recommending vehicles like the Honda Civic and Mazda CX-5. (The latter also showed up in the IIHS-CR list, along with a bunch of other Mazdas and quite a few Subarus.) Larger sedans such as the Toyota Camry and Nissan Altima from the early to mid-2020s era are highly recommended by the groups, as are small crossovers like the Ford Bronco Sport and Subaru Forester. Some EVs appear, including the Hyundai Ioniq 5 and Kia EV6. Advertisement 1 Advertisement 2 This advertisement has not loaded yet, but your article continues below. Article content Beyond specific makes and models, the list is full of other good advice, such as remembering to check for uncompleted recalls. Both the IIHS and CR recommend staying away from high-horsepower vehicles, for obvious reasons; avoiding minicars or anything weighing less than 2,750 pounds (because of performance or lack thereof in a crash); and steering clear of enormous pickup trucks or SUVs, which may be hard for a new driver to handle. Article content Some choices are technical outliers, such as the little Chevrolet Sonic that squeaks in thanks to a heavier-than-competitors curb weight; cars like the similarly sized Mitsubishi Mirage were excluded because of the 2,750-pound criteria. The entire list can be found here. Article content More in Awards and surveys Matthew Guy. Matthew Guy is a lifelong gearhead who writes automotive content for Canadian and American outlets. He is alternately described as a freelance author, podcast host, road test magnate, and legend in his own mind. As a member of AJAC, he enjoys sharing his excitement about cars and is very pleased to contribute at Driving. Experience. Matthew's goal is to put readers in the driver's seat for a unique and entertaining look at the automotive industry - whether penning vehicle reviews with a creative bent, travelling to manufacturer events for first drives of new models, or speaking with industry stakeholders to gain extra insight for an article During the past decade, he has enjoyed creating unique and creative long-distance adventure drives, sating his (and the reader's) appetite for driving accomplishments like traversing the spartan wilds of Labrador. Timed challenges in speedy machines also spin his crank. For a spell, he was also behind the microphone for this site's Truck Guy podcast, interviewing guests ranging from knowledgeable local technicians to world-famous television stars. Find out what it's like to jump behind the wheel of a pickup truck and successfully tackle gnarly off-road courses. Ride along whilst tackling twisty roads along the Pacific Coast in a droptop convertible. Bundle up as he explores the frigid expanses of Canada from his home on the East Coast to venturing north of the Arctic Circle. Education. Memorial University of Newfoundland, School of Business B.Comm (Hons.) Awards. 2021 Castrol-Wakefield Automotive Writing Award, runner-up Runner Up - 2023 AJAC Adventure and Travel Journalism Award presented by Genesis Canada Winner - 2023 AJAC Road Safety Journalism Award presented by Volvo Canada Contact. Email: [email protected] LinkedIn: linkedin.com/in/matthewkguy Instagram: @DudeDrivesCars Advertisement 2 Latest from Gear Guide
Japanese brand cuts $4000 off price of EVs. By Dom Tripolone Updated May 13 2026 - 8:02pm, first published 8:00pm The expanding electric car price war has a new entrant. Subaru has just announced it has slashed thousands off the price of its Solterra and Trailseeker electric SUVs. The Solterra range now kicks off at $61,990 (before on-road costs) for the base variant, a reduction of $2000. The range-topping Touring grade gets a similar price cut to $67,990. Subaru already cut the price of the Solterra by $6000 late last year, while adding improvements. The regular Solterra has a driving range of 566km and the Touring 517km. Both use a dual-motor setup that delivers all-wheel-drive grip and pumps out 252kW and 337Nm. Subaru's big five-seat all-wheel-drive Trailseeker EV has had $4000 ripped off the price tag before it has even gone on sale. Subaru's website is still asking for expressions of interest for the Trailseeker. 2026 Subaru Trailseeker The Trailseeker now starts at $63,990, and rises to $69,990 for the Touring grade. It brings dual-motor grunt, which delivers Subaru's trademark all-wheel-drive grip. The two electric motors combine for 280kW and 537Nm (according to US versions), which allow it to sprint to 100km/h from a standstill in about 4.5 seconds. 2026 Subaru Trailseeker At its heart is a circa-75kWh battery that delivers 533km of driving range in the base version and 488km in the Touring. The prices are effective from May 14th and Subaru urges customers who have already placed an order to contact their dealer to see if the update applies to them. Subaru also announced the arrival of its Uncharted compact electric SUV, which is its cheapest EV at $59,990. 2026 Subaru Solterra All three SUVs have been co-developed with Toyota, with the bZ4X the equivalent of the Solterra and the Trailseeker and Uncharted are the twin to the bZ4X Touring and C-HR+ EV. The latter is not on sale in Australia yet, but has been confirmed for launch here in 2027. Subaru isn't alone in rushing to sell EVs, with Hyundai, Cadillac, Volvo and Zeekr all cutting the price of some of their electric cars in recent months. A wave of new Chinese models, such as the GWM Ora 5, MG4 Urban and BYD Atto 1, are all lowering the entry price to electric motoring, which is forcing other makers to be more competitive. 2026 Subaru Trailseeker Subaru's electric vehicle sales are flat compared to rivals, with the Solterra moving just 324 units through the first four months of the year. Tesla's Model Y is the best-selling EV so far this year with more than 6700 finding a new home. * Model, Old Price (before on-road costs), New Price (before on-road costs) * Subaru Uncharted, NA, $59,990 * Subaru Solterra, $63,990, $61,990 * Subaru Solterra Touring, $69,990, $67,990 * Subaru Trailseeker, $67,990, $63,990 * Subaru Trailseeker Touring, $73,990, $69,990
Subaru Motorsports USA ready for 40th anniversary Olympus Rally. * April 8, 2026 Shelton, WA - Subaru Motorsports USA heads to Shelton, Washington for the 40th anniversary Kubota Olympus Rally, the third round of the 2026 American Rally Association (ARA) National Championship, April 17-19. Championship leaders Travis Pastrana and co-driver Rhianon Gelsomino will campaign the Subaru WRX ARA25L as they look to build on their strong start to the season. Carrying momentum from their victory at the Rally in the 100 Acre Wood, the team now turns to one of the most demanding events on the ARA calendar. Olympus features more than 200 stage miles and 1,250 feet of elevation change across 18 stages and three days of competition on the tight, technical roads of Washington's forests. Extreme sports legend Pastrana describes Olympus as "an extremely technical and fun rally. It feels like a British Championship rally, with fog and rain likely." "This event always has some of the trickiest conditions in the USA," Gelsomino added. "You never quite know what weather you'll get. It's the type of rally that tests everything, technical sections, fast sections, a huge mix of conditions." Adding to the challenge, the Limited 4-Wheel Drive ARA25L will compete against a record field of 10 Rally2 entries - the championship's top class - including WRC veteran Jari-Matti Latvala, ex-Subaru champion and friend of the team Brandon Semenuk, and five-time Mexican national champion Ricardo Cordero. "Latvala coming over, along with the return of some top drivers, should make this rally extremely entertaining, and I'm looking forward to seeing how it plays out," Pastrana said. "Travis and I go into this one leading the championship, but rallies like this don't give you anything easy," Gelsomino said. The 2026 Olympus Rally marks the longest event of the ARA season, with a full three days of competition ahead. Fans can follow Subaru Motorsports USA throughout Olympus, April 17-19, on Facebook, on Instagram @subarumotorsportsusa, and on TikTok @subarumotorsportsusa. 2026 Kubota Olympus Rally DATES: 4/17 - 4/19/2026 HOST TOWNS: Shelton, Washington TIME ZONE: Pacific Daylight Time (UTC -7) NEAREST MAJOR AIRPORT: Seattle-Tacoma Intl Airport (SEA) WEATHER: Mostly cloudy skies with occasional showers. High around 60F. Low around 36F. Sunset: 8:04pm 2026 Olympus Rally Stage Info Total Distance: 502.4 miles Number of stages: 18 Stage distance: 205.0 miles Stage surfaces: Gravel Highest Elevation: 2,500 feet Longest stage: 25.83 miles (SS7/10 Nahwatzel Meadows) Recce: Open Service Parks: Port of Shelton Inactive Runway (Fri-Sun) Official Start: 15:30 on Friday Superspecial: No Power Stage: SS18 Stages in darkness: Yes (SS3, SS4, SS10) About Subaru Motorsports USA Subaru Motorsports USA is directed by Subaru of America, Inc., managed by Vermont SportsCar and proudly supported by MOTUL, Yokohama Tires, R53 Suspension, Triple-R Lights, Antigravity and Peplink. Follow the team online at www.subaru.com/motorsports. Follow Subaru Motorsports USA on Facebook, on Instagram @subarumotorsportsusa, and on TikTok @subarumotorsportsusa. About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the the Subaru Love Promise(R), which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company(R) and to making the world a better place. For additional information visit media.subaru.com. Follow Vtcar on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru reveals Forester Wilderness hybrid, new 3-row EV at NY auto show. The automaker revealed a rugged hybrid Forester Wilderness and a new three-row electric SUV at the New York international auto show. Detroit Free Press April 1, 2026 Updated April 3, 2026, 1:25 p.m. ET * The Forester Wilderness hybrid combines increased off-road capability with better fuel economy. * The Subaru Getaway electric family hauler tops 300 miles on a charge. * Both vehicles go on sale late in 2026. NEW YORK - Subaru revealed a rugged hybrid SUV and its biggest electric vehicle yet Wednesday, April 1, at the New York auto show. The 2027 Subaru Forester Wilderness hybrid combines increased off-road capability with up to 25% better fuel economy. The three-row 2027 Subaru Getaway seats up to seven and can cover 320 miles on a charge. Both vehicles will be available late this year. Prices for both vehicles will be announced later. The New York auto show is open to the public April 3-13 at the Javits Center. 2027 Subaru Forester Wilderness. The Forester Wilderness hybrid is the most fuel-efficient model yet in Subaru's woodsy Wilderness trim level. Subaru projects EPA fuel economy ratings over 30 mpg in combined city and highway driving. 2027 Subaru Forester Wilderness hybrid key features. * Symmetrical all-wheel drive * 194 horsepower * 9.3 inches of ground clearance * All-terrain tires * 2.5L Boxer four-cylinder engine * 11.6-inch tablet-style touch screen * Roof rails with 800-pound static load capacity * 27.5 cubic feet cargo space behind rear seat * 11-speaker, 576-watt Harman Kardon audio 2027 Subaru Getaway. The Getaway shares its drivetrain and bodywork with the 2027 Toyota Highlander EV, as Toyota and Subaru continue to pool their resources to develop and produce electric vehicles. A three-row SUV, it gives Subaru an electric entry in a key market segment for families. it's Subaru's fourth EV. 2027 Subaru Getaway key features. * 420 horsepower * All-wheel drive * Dual electric motors * 300-mile+ range * 0-60 mph under 5 seconds * 8.3 inches ground clearance * 14-inch touch screen * 3,500-pound towing capacity * Seating for six or seven * Up to 150kW charging speed * 10%-80% charge as quickly as 30 minutes * NACS charging port * Power-folding third row * 15.9 cubic feet behind third row * Off-road driving modes