Field Marketing – Senior Manager
Maternity Cover
Posted on 8/12/2022
Veeva Systems

1,001-5,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.
London, UK
Experience Level
Desired Skills
  • 5+ years experience in field marketing and demand generation, Enterprise Software / B2B Tech
  • 1+ years as a people manager. A passion for leading teams and a proven track record of mentoring and retaining marketing talent
  • Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
  • Experience in building and executing go-to-market plans and integrated marketing programs by country or region
  • Strong project management skills, and the ability to multitask in a dynamic and fast-paced environment
  • Excellent oral and written communication skills
  • Team player with a positive attitude and a strong sense of ownership
  • Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
  • Lead a team of two people (indirect reports) who are responsible for delivering on key areas of the marketing plan you'll lead, with the focus on team growth & development
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR
  • Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
  • Oversee customer retention programme and mentor a junior member of the team to deliver on this with excellence
  • Work cross-functionally with product, strategy, sales, customer success, and other teams to develop and execute go-to-market programs
  • Craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Develop a deep understanding of our target audiences, our solutions and value propositions
  • Track and measure all marketing programs and optimize resources against objectives and budget
Desired Qualifications
  • Experience with and Pardot
  • Life sciences or SaaS experience is a plus