Director of Market Intelligence & Strategic planning

Job Description Summary

We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

BD Medical and Pharmaceutical Systems
Our product areas serve as a bellwether on where the future of healthcare is going. Today’s top health trends are centred around the belief that care delivery should be simpler, safer, and more efficient – and we play a key role in addressing them. Across our three business units, our products are transforming medication preparation and administration, revolutionizing medication management through high-technology solutions and enabling the delivery of life-saving drugs to patients.


Enabling our customers’ success with high quality and innovative drug delivery solutions that improve patient quality of life around the world.

Job Description

We are seeking for our next Director of Market Intelligence & Strategic planning, and this could be you!

In this role, you will lead market research and competitive intelligence activities, together with the strategic planning efforts to drive business growth. You will provide data-driven insights that advise key business decisions, helping the company stay ahead of market trends and customer expectations.

When joining the position, you will be a member of the leadership team of BDM-PS's Global Marketing department, and will manage a team of experts to provide support to different areas of the business.

Job Responsibilities

Market Intelligence & Research

• Lead qualitative and quantitative market research initiatives to identify customer needs, industry trends, and emerging opportunities.

• Develop and maintain a robust competitive intelligence program, analyzing competitor strategies, product positioning, and market dynamics.

• Track macroeconomic, technological, and industry shifts that could impact business strategy.

Trend Analysis & Business Insights

• Analyze and synthesize large datasets to uncover actionable insights for senior leadership.

• Build predictive models and scenario planning frameworks to anticipate future market developments.

• Work cross-functionally with product, sales, and finance teams to integrate market insights into decision-making.

• Strategic Planning.

• Drive the ASR process for BDM-PS and support the annual strategic planning processes by delivering the Situation Analysis, Market sizing and its evolution over the coming years.

• Collaborate with platforms and Global Marketing, to develop and refine the company’s long-term strategic roadmap, providing recommendations on market entry and expansion opportunities.

Stakeholder Engagement & Communication

• Present findings and strategic recommendations to the Unit LT and key partners.

• Develop reports, dashboards, and presentations that translate sophisticated data into clear business narratives.

• Nurture a culture of data-driven decision-making across the organization.

• Connections with the investor relations group (and providing quarterly PS updates on business, pipeline, competition…Etc).

Education and Experience, Knowledge and Skills

• Bachelor’s degree or equivalent experience in Business, Marketing, Economics, or a related field (MBA preferred).

• proven experience in market research, competitive intelligence, strategy consulting, or a similar analytical role.

• Experience in management, leading people and developing talent.

• Strong expertise in research methodologies, data analytics, and business strategy.

• Capability to run strategic exercises for platforms / products (“process” expertise).

• Experience with BI tools (Power BI) and market research platforms.

• Excellent interpersonal skills with the ability to influence senior partners.

• Proven track record of driving pivotal initiatives and delivering measurable business impact.

• High level of leadership and analytical skills, critical thinking, and ability to transform analysis into information and key recommendations for a leadership team.

• Strong intellectual curiosity and able to understand and assimilate sophisticated issues into understandable and actionable recommendations.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

FRA Le Pont-de-Claix Cedex

Additional Locations

USA NJ - Franklin Lakes

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

€108,600.00 - €195,500.00 EUR Annual