Please note this is a 9-12 Month FTC Maternity Cover role

The Rapha Global Marketing team is responsible for the planning, strategy and execution of all Global Marketing and communications activity from the products we launch, to the stories we tell and communities we build. Our remit covers global communications, assisting the local teams, the Rapha Cycling Club, Clubhouses and anything in between. 

This role is a Fixed Term Contract for Maternity Cover, as the Head of Global Marketing. Currently reporting directly into the Joint Managing Director and eventually into the Product and Marketing Director, you will be required to lead a team across all owned and earned and paid Marketing disciplines. Setting the 2 year Rapha marketing strategy in line with wider business objectives and leading the global marketing team to deliver the 12 month cross channel communications plan. 

The Role 

• Plan and deliver a holistic GTM strategy across owned, earned and paid channels in line with the wider business strategy. 
• Closely partner with product management and design, trading, brand, digital experience, RCC, retail, and regional marketing teams to successfully launch campaigns for product and activations globally. 
• Partner with cross functional teams to ensure Rapha customers and prospects enjoy a consistent and delightful user experience at every stage of their journey and across all touch points.
• Deliver key annual business KPI’s across web traffic, brand awareness and customers (new/ existing/ reactivated)
• Drive the performance, development and progression of the Global Marketing team to help them achieve their goals in line with the wider business. 
• Budget planning and control of the central Marketing budget in line with finance approved plan, realising planned monthly and quarterly phasing.

The Person 

• Progressive, authentic leadership style and a proven ability to build and motive a high performing team.
• Excellent verbal and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
• Highly collaborative and proactive individual, willing to get involved and integrated with multiple teams across the business and represent the marketing function. 
• Ability to influence and challenge senior leadership 
• Entrepreneurial style, willing to test and learn and challenge the status quo in pursuit of our goals. 

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer. 

• Hybrid working: 3 working days in office – these being Monday, Tuesday and Thursday at Rapha HQ in Archway London.
• Flexible working hours
• Support ad-hoc remote working during the week
• No meeting Fridays - giving you time back for things like personal development
• At  Rapha HQ you’ll have secure bike parking, showers and changing rooms and free barista made coffee pastries and fruit.
• Monthly department social events and quarterly office social away daysWe offer a flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle to cycling through our Getting Started Scheme at quarterly office rides throughout the year
• Rapha is a highly collaborative working environment, both at head office and with our regional teams around the world in USA, Europe and APAC.
• We offer all our employees a 50% apparel discount and a discount for family and friends
• An annual clothing allowance
• Free membership to the Rapha Cycling Club
• Company Pension Scheme
• Enhanced Parental Leave