Full-Time
Account Executive
Gist
ProRata.AI
51-200 employees
Produces proportional attribution and revenue sharing
Compensation Overview
$250k - $300k/yr
No H1B Sponsorship
Remote in USA
Remote
Travel of approximately 25% is required.
 Sales & Account Management (1) |
|---|
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- Three to seven years of experience in digital media, advertising, advertising technology, or performance media sales, with a track record of exceeding quota.
- A strong understanding of the media ecosystem, including planning, buying, measurement, and optimization across direct and programmatic channels.
- An established network across agency partners, trading desks, and/or brand media teams.
- Proven success selling media, data, or audience-based solutions rather than only software-as-a-service or pure software products.
- Experience navigating agency-driven sales cycles and multi-stakeholder media deals.
- Excellent communication and storytelling skills, with a strong media-centric consultative selling approach.
- Own outbound prospecting, pitching, and closing across brands, agencies, and media buyers.
- Drive the full sales cycle, including pipeline generation, media-led consultative selling, deal structuring, and closing.
- Evangelize the generative artificial intelligence media category by translating complex innovation into clear, compelling value for marketers, planners, and buyers.
- Represent Gist in client meetings, industry events, and media-focused thought leadership opportunities.
- Collaborate cross-functionally with Product, Marketing, and Operations to ensure campaign success, performance delivery, renewals, and expansion.
- Bring market intelligence from agencies, trading desks, and brand teams back to inform the product roadmap and go-to-market strategy.
- Consistently exceed revenue targets while building scalable, repeatable growth within media-driven sales cycles.
- A startup mindset, including comfort with ambiguity, fast iteration, and building from zero to one.
- The ability to educate and build trust around new or non-traditional media offerings.
- Genuine curiosity and passion for artificial intelligence, media innovation, and performance marketing.
ProRata.ai develops AI-powered tools for search, advertising, and content attribution aimed at compensating content creators when their work is used by generative AI. Its technology analyzes AI outputs to identify original sources and calculate proportional revenue sharing on a per-use basis, with a 50/50 split to content partners like publishers and music labels. Core products include Gist.ai, a consumer AI answer engine that uses licensed partner content to reduce hallucinations, and ProRata Ads, which creates and serves contextual ads using large language models. The company plans to license its attribution tech to other AI companies and marketplaces, seeking a fair, sustainable digital content economy where creators are paid for AI usage.
Company Size
51-200
Company Stage
Series B
Total Funding
$65M
Headquarters
Pasadena, California
Founded
2024
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Simplify's Take
What believers are saying
- June 2026 brought five publishers, including BuzzFeed and Sports Illustrated, to Gist Answers.
- ProRata now claims over 500 licensed publications, expanding defensibility and answer quality.
- February 2026 hires Michele Tobin and Peter Sloterdyk sharpen revenue, marketing, and advertiser execution.
What critics are saying
- OpenAI, Google, and Microsoft already offer publisher marketplaces and answer products in 2026.
- Revenue depends on publisher adoption; ProRata still needs traffic, ads, and recurring usage.
- If courts bless fair-use scraping or platform-native answers, ProRata’s license model collapses.
What makes ProRata.AI unique
- Bill Gross brings GoTo.com pricing DNA and publisher monetization credibility since 2024.
- Gist Answers uses only licensed content and embeds inside publisher sites, not scraping.
- ProRata’s attribution engine shares 50% revenue with contributing publishers and labels every answer.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Hybrid Work Options
Remote Work Options
Paid Vacation
Wellness Program
Mental Health Support
Professional Development Budget
Conference Attendance Budget
Stock Options
Company Equity
Phone/Internet Stipend
Home Office Stipend
Meal Benefits
Employee Discounts
Gym Membership
Commuter Benefits
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 7%2 year growth
↑ 42%Gist GEO, a subsidiary of ProRata founded by pay-per-click inventor Bill Gross, has launched a platform tracking how brands appear in AI-generated answers across ChatGPT, Google AI Overviews, Gemini and Perplexity. The service measures brand performance across six metrics including AI Mention Share and Share of Recommendations, feeding into four Brand Health dimensions updated weekly. Pricing ranges from $99 monthly for basic access to $349 for growth tier, with enterprise options available. All accounts start with a 14-day free trial. ProRata has raised over $75 million since its 2024 launch, including a $40 million Series B. Gross positions GEO as addressing the gap between traditional SEO visibility and AI visibility, where brands often don't know if AI assistants recommend, ignore or misrepresent them.
BoardingArea launches milepoint: the first ai-powered frequent flyer answer engine dedicated to airline miles and loyalty programs. GlobeNewswire Published Apr 07, 2026 Article content COLORADO SPRINGS, Colo., April 07, 2026 (GLOBE NEWSWIRE) - BoardingArea, a leading travel publisher dedicated to frequent flyer information, today announced the launch of Milepoint, the first AI-powered answer engine designed specifically for frequent flyers. Article content Milepoint transforms how travelers access information by replacing the traditional search box with a chatbot-like experience. Readers can ask questions in natural language - such as "How can I get IHG Diamond Status?" or "Why do airlines change their rewards programs?" - and instantly receive concise, fact-based answers, along with links and citations to relevant articles across the BoardingArea Network. Article content Developed in collaboration with Prorata.ai, Milepoint is trained exclusively on BoardingArea's trusted, original content, ensuring accuracy, credibility, and proper attribution to the bloggers who create it. Each response includes sentence-level citations that let readers dig deeper into source material. Article content Top Stories Interested in more newsletters? Browse here. Article content How Milepoint Works Article content * Fact-Based Responses: Generates concise answers grounded in content from BoardingArea's bloggers. * Citations and Context: Every answer includes citations and links for further reading. * Conversational Experience: Offers chatbot-style interaction for a personalized and intuitive user experience. * Customized Insights: Over time, Milepoint learns reader interests to deliver more relevant answers. * Beta-Tested Engagement: Rolled out after a successful beta, where thousands of users engaged daily. Article content Milepoint is also a free service, giving travelers customized information for their specific needs and interests, while providing new ways for bloggers to reach engaged audiences. Article content "The future of travel search isn't search at all - it's asking," said Randy Petersen, founder of BoardingArea and FlyerTalk. "Milepoint is the first answer engine built specifically for frequent flyers, delivering trusted insights drawn from decades of loyalty expertise." Article content The Milepoint team combines AI with a human touch, curating content from BoardingArea's extensive library and social channels, while monitoring conversations to continuously improve performance. Article content With the launch of Milepoint, BoardingArea strengthens its role as the most trusted source of frequent flyer insights, offering travelers a powerful new tool to navigate the complex world of loyalty programs, travel rewards, and industry news. Article content "Content creators such as Milepoint shouldn't have to choose between reach and control," said Annelies Jansen, Chief Business Officer at ProRata, "Gist Answers, our custom-built tool, lets Milepoint enhance their own content without sacrificing editorial integrity or losing readers to search engines operating without attribution." Article content About BoardingArea BoardingArea is a multiplatform media company and a leading publisher of frequent flyer and travel loyalty content with over 200 million visits a year. Through its network of independent bloggers, BoardingArea delivers trusted insights, news, and strategies to millions of readers worldwide. Article content About Milepoint Milepoint is the first AI-powered answer engine built exclusively for frequent flyers. By combining conversational AI with BoardingArea's extensive content network, Milepoint provides trusted, citation-driven answers tailored to the needs of high-value travelers. Article content Media Contact: Randy Petersen Founder [email protected] +1 719-238-8073 milepoint.com Article content Advertisement 1 This advertisement has not loaded yet.
ProRata.ai appoints Michele Tobin as Chief Revenue Officer and Peter Sloterdyk as Chief Marketing Officer. By Amit Chowdhry - Feb 10, 2026 ProRata.ai, a technology company developing AI solutions focused on respecting content creators, has appointed Michele Tobin as chief revenue officer and Peter Sloterdyk as chief marketing officer. Both executives report to founder and CEO Bill Gross and will also hold the same roles at Gist, a ProRata company that provides brand-visibility products to help brands and businesses stand out as generative AI reshapes discovery and marketing. Sloterdyk will lead brand development and global growth across ProRata and Gist. Most recently, he served as global CMO at Grindr, where he oversaw global user acquisition and retention, brand and media strategy, creative and content development, and philanthropic initiatives. Earlier, he was interim CMO at Athena and global chief marketing and technology officer at Koala, and he held marketing leadership roles at Netflix overseeing Original Series Marketing across multiple regions. Tobin will spearhead growth for Gist, with a focus on advertising, network development, and Gist Answers, an engagement and monetization product. ProRata said the broader Gist product suite includes custom AI search and engagement tools tailored to specific content and enhanced by a library of hundreds of trusted publications. Tobin most recently served as CEO of streaming art platform Loupe and has worked across digital advertising and partnership strategies at companies including DraftKings, Grindr, Bumble, Rovio, and Millennial Media. ProRata said the appointments support its efforts to expand solutions across search, attribution, and advertising for publishers, creators, brands, AI developers, and AI search engines, with an emphasis on transparent use of content and fair compensation models tied to publisher contributions. KEY QUOTES "Peter and Michele will be instrumental in our evolution as a company, helping us drive growth as we work to create a more fair, equitable and creative AI era. Peter has a proven track record of scaling brands and building trust, both of which are essential as we seek to build lasting relationships with the publishing community, brand marketers, advertisers, and the end users of our technology. For Gist, Michele will help brands amplify their visibility across the AI landscape while addressing the evolving media and publishing revenue challenges, integrating key tools that connect creative, audience engagement, performance, and relevance." Bill Gross, Founder And CEO, ProRata.ai "We're at a specific turning point, when we can collectively champion a spectrum of AI economic opportunity for publishers and content creators - while also attacking the challenge of brand visibility in AI environments that are only becoming more and more prevalent. I'm thrilled to be joining a mission-driven company creating unprecedented solutions for brand discoverability, industry transparency and fair use of content." Peter Sloterdyk, Chief Marketing Officer, ProRata.ai And Gist "Through an ethos of partnership - powered by industry-first tools and an organization of visionary leaders - the work we do will ensure that brands' pursuit of visibility in changing AI environments is successful. I'm excited to work with Bill and a team so well positioned to help partners across every vertical and industry. At Gist we offer brands groundbreaking solutions, updated standards, and an ease of execution in a market moving at incredibly high speeds." Michele Tobin, Chief Revenue Officer, ProRata.ai And Gist Pulse 2.0 focuses on business news, profiles, and deal flow coverage.
ProRataAI, Inc., a technology company building AI solutions grounded in respect for content creators, today announced the closing of a $40 million Series B financing round led by Touring Capital.
ProRata, a Los Angeles, CA-based a technology company building AI solutions grounded in respect for content creators, raised in $40M Series B funding.