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Marketing Automation Manager
Confirmed live in the last 24 hours
Washington, DC, USA • Remote in USA
Experience Level
Desired Skills
  • Have 5+ years of experience in B2B Marketing Operations roles or related areas; with significant exposure to global, SaaS-based companies
  • Have a Bachelor's degree in marketing, communications, business administration, or related area
  • Demonstrated analytical ability to create and improve marketing programs and optimize efforts (metrics-driven)
  • Excellent verbal and written communication skills; excellent proofreading skills
  • Exceptionally organized and detail-oriented in order to plan and manage the execution of content and campaign strategies, and able to maintain and manage a calendar of regular reports and ongoing requests
  • Flexible, positive and a self-starter with ongoing enthusiastic interest to learn new skills
  • High levels of tact and diplomacy
  • Own Interfolio's marketing automation system, Marketo, and manage all external strategic email communications
  • Lead the development of Interfolio's integrated high-quality marketing automation campaigns through building of assets (target audiences, promotional emails, transactional emails, landing pages, forms, data fields, list pulls and uploads, and integrations) and delivering them in a timely manner for on-time launch
  • Measure, analyze, optimize and present campaign performance to stakeholders focusing on KPIs such as open rates, CTRs, conversion rates
  • Lead the constant improvement and measurement of marketing channels to prove ROI
  • Support the management of our Sales and Marketing technology stack to ensure seamless automation, system integrations, data hygiene, integrity of lead and contact lists, and process adherence (Tech stack currently includes Showpad, Marketo, SalesLoft, and Salesforce)
  • Build and scale lead scoring; and refine the lead journey from prospect to client
  • Ensure consistent alignment of Sales and Marketing through the delivery of MQLs to the SDR team, and having constant communication between teams along the purchase cycle
  • Provide the Sales and Marketing teams with actionable TOF data to make pipeline impacting decisions; which includes building standard metrics definitions, analyzing trends and providing reporting and data-driven insights
  • Become an expert in top funnel conversions to report on the rate at which prospects are converting in the funnel and why
  • Provide operational support for business roundtables and webinars, including technical setup, day-of-webinar hosting and recording management
Desired Qualifications
  • Proficiency with Marketo (required; certification is a plus), Salesforce (required; certification is a plus), and additional sales automation tools, including Showpad and SalesLoft

51-200 employees

Academic faculty intelligence platform
Company Overview
Interfolio's mission is to advance scholars, their institutions, and the academic community. Interfolio offers the first holistic Faculty Information System to support the full lifecycle of faculty work—from hiring to annual review, service, reporting, scholarly data collection and validation, and more.
  • Annual professional development fund
  • Competitive compensation
  • Medical insurance
  • Abundant paid time off
  • Yearly wellness fund.
  • Lunch and learns