Full-Time

Director of Influencer Marketing

Real Chemistry

Real Chemistry

1,001-5,000 employees

Delivers AI-powered, patient-centered healthcare experiences

Compensation Overview

$95k - $160k/yr

United States

Hybrid

Real Hybrid policy applies: within an hour of an office, 2 days in-office per week; otherwise remote with quarterly in-person collaboration.

Category
Social Media (2)
,
Requirements
  • 8+ years of experience in client service, influencer marketing, entertainment marketing, and talent procurement
  • Proven experience developing and executing talent and influencer marketing strategies, including measurement and integrated campaign planning
  • Experience working within influencer marketing campaigns targeting Latino/Hispanic American consumers
  • Deep understanding of pop culture, entertainment, and cultural marketing trends
  • Strong relationships with talent agencies, managers, publicists, and influencers
  • Demonstrated experience negotiating talent agreements and managing campaign budgets
  • Familiarity with Federal Trade Commission guidelines, SAG requirements, and industry compliance standards
  • Strong written and verbal communication skills, including presentation development and client-facing communications
  • Proven leadership experience with exceptional relationship-building and team management skills
  • Strong project management capabilities and attention to detail
  • Experience integrating paid social media strategies into influencer and brand campaigns
  • Passion for and understanding of the Hispanic consumer landscape
Responsibilities
  • Lead and manage client relationships across entertainment, culture, and influencer marketing initiatives
  • Support the development and execution of high-performing campaigns that meet and exceed client objectives
  • Manage entertainment, cultural, and influencer marketing campaigns across multiple accounts simultaneously
  • Lead client communications and actively participate in client meetings, presentations, and strategic discussions
  • Serve as a key contributor in business development opportunities, pitches, and client presentations
  • Oversee campaign execution from end to end, including talent identification, outreach, negotiation, legal approvals, execution, and measurement
  • Develop creative and culturally relevant campaign strategies that extend beyond traditional sponsored content
  • Build and maintain relationships with influencers, talent agencies, managers, publicists, and entertainment industry partners
  • Create and lead influencer or talent advisory boards where applicable
  • Maintain a strong understanding of client businesses, industry trends, and the evolving influencer landscape to provide strategic counsel and thought leadership
  • Partner closely with account leads and cross functional team leads to ensure workstreams are seamlessly integrated into larger campaigns
  • Collaborate cross-functionally with internal teams to drive cohesive and effective campaign execution
  • Manage expectations with senior leadership by presenting campaign results, strategic recommendations, and future roadmaps
  • Foster strong relationships with external partners, including talent agencies, managers, influencer platforms, and social media partners
  • Lead and mentor high-performing team members, embedding influencer expertise into their professional development and elevating starpower’s strategic capabilities
  • Guide junior team members on influencer best practices, campaign execution, client management, and strategic thinking
  • Stay current on emerging platforms, cultural trends, influencer best practices, FTC guidelines, SAG requirements, and client-specific standards
  • Develop trend reporting and share insights internally and with clients
  • Facilitate internal trainings and education sessions focused on influencer marketing best practices and operational efficiencies
  • Lead high-performing teams throughout the full campaign lifecycle while fostering a collaborative and supportive work environment
  • Understand the importance of cultural nuance and authenticity when engaging Hispanic American audiences
  • Align with our company values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”
  • Are adaptable, resilient, and comfortable evolving alongside a growing business
  • Are proactive, resourceful, and highly strategic, with strong prioritization and problem-solving skills
  • Thrive in fast-paced environments and can manage multiple priorities under tight deadlines
  • Are a highly organized self-starter who can work independently with minimal oversight
  • Anticipate client needs and approach challenges with a solutions-oriented mindset
  • Are passionate about pop culture, entertainment, and influencer marketing
  • Plus: Fluent in Spanish to the level of being capable of conducting business negotiations with talent teams
Desired Qualifications
  • Fluent in Spanish to the level of being capable of conducting business negotiations with talent teams

Real Chemistry helps healthcare brands grow by creating AI-powered, customer-centered healthcare experiences. It combines AI-enabled experiences with cross-disciplinary teams to design and deliver programs across patient, provider, and payer touchpoints. The company differentiates itself through large, integrated teams of specialists focused exclusively on healthcare and customer experience under one mission. Its goal is to transform how healthcare is experienced while driving commercial success for healthcare organizations.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • International team grew 25% since 2023, exceeding 300 employees outside U.S.
  • Acquisitions of Spring & Bond and Greater Than One add 250 media experts.
  • Double-digit revenue growth in 2024 from AI-driven healthcare marketing.

What critics are saying

  • Spring & Bond integration fails, causing service disruptions in 6-12 months.
  • New leaders Kath Harrison and Brandon Pletsch depart within 12-18 months.
  • RC Resolve loses clients amid drug pricing scrutiny in 3-9 months.

What makes Real Chemistry unique

  • RC Resolve advisory practice deploys ReputAI and HealthGEO for pharma reputation management.
  • Spring & Bond acquisition delivers omnichannel precision media for healthcare clients.
  • Global hubs in Munich, Zurich, Dubai serve multi-market pharma regulatory needs.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Wellness Program

Mental Health Support

Paid Vacation

Company News

Business Wire
Feb 5th, 2026
Real Chemistry appoints four senior leaders and expands regional hubs to strengthen global healthcare communications presence

Real Chemistry, a global healthcare communications firm, has appointed four senior international leaders and expanded its regional hub presence as part of its global growth strategy. The company is opening new offices in Munich, Zurich and Dubai, with further expansion planned. The appointments include Kath Harrison as Group President, International Growth; Brandon Pletsch as President, Europe; Louise Clark as President, Integrated Communications, Global; and Eleanor Read as President, Integrated Communications, Europe. The leaders bring decades of experience advising global pharmaceutical companies. Since 2023, Real Chemistry's international team has grown 25%, with over 300 employees now working outside the United States. The expansion aims to support healthcare clients navigating complex multi-market environments across Europe, the Middle East, Asia Pacific and Latin America.

PRWeek
Jan 9th, 2026
Real Chemistry launches new advisory practice to elevate pharma's corporate brand reputation

Real Chemistry launches new advisory practice to elevate pharma's corporate brand reputation. Real Chemistry unveiled its new advisory practice, focused on corporate communications and reputation, in advance of the JPMorgan Healthcare Conference. Real Chemistry has launched a new advisory practice that will seek to offer guidance to healthcare and pharma companies from a corporate communications and reputation standpoint. The agency unveiled the advisory, dubbed RC Resolve, in advance of the JPMorgan Healthcare Conference next week. It will focus on the intersection of science, policy, risk management and corporate communications - an area that pharma companies have recognized as increasingly important since the COVID-19 pandemic, according to Jennifer Gottlieb, global president and head of integrated communications at Real Chemistry. "Pharma companies realize they can't just rely on doing communications about each individual product, and that consumers are starting to see them as a company that they need to have a relationship with," Gottlieb explained. RC Resolve launched with three goals, Gottlieb noted, including being an advisory team that's solely focused on healthcare and bringing in a team of executives with experience on the pharma client side. It also aims to incorporate Real Chemistry's data and analytics expertise alongside a proprietary suite of tools including ReputAI and HealthGEO. ReputAI is a reputation measurement and predictive message-testing suite that's designed to manage tough reputation situations and crises, according to Gottlieb, that "measures the back end of reputation and works to improve the trust your organization has with its stakeholders." HealthGEO, which Real Chemistry launched last year, is its generative engine optimization (GEO) tool which helps marketers understand how their companies and brands are showing up in AI platforms and large language models (LLMs). The tool allows marketers to understand where misinformation about their brand may be coming from, and gives them pathways to clarify and fix how it's being perceived. RC Resolve will be manned by several executives who come with communications and reputation experience from the pharma client side, including Bridget Walsh, who will serve as head of policy, public affairs and access. Previously, Walsh served in government affairs and policy leadership roles at Pfizer and Boehringer Ingelheim. Amy Atwood, who previously worked as vice president, U.S. and global corporate communications at Takeda, will serve as RC Resolve's head of transformation and change management. Other appointments include Piper Evans, head of corporate strategy and reputation, who previously worked at McKinsey and the Public Affairs Council. Gottlieb pointed to the external pressures occurring in the healthcare industry in recent years - from biotech funding ebbing and flowing, drug pricing debates, and conversations about healthcare access in the U.S. compared to other countries. As a result, the role of the chief communications or chief corporate affairs officer has become increasingly important in the pharma industry, notes Sherry Pudloski, group president at RC Resolve and corporate affairs at Real Chemistry. "We are mirroring the need of the executive who sits at that table - who is responsible for the external environment and internal environment - and being there to serve his or her needs," Pudloski said. "We want to partner with that person to help guide their executive team on how to make wise multi-stakeholder decisions." That includes battling misinformation in an era where science messaging can be beleaguered by external and political forces. "Clarifying the mis- and disinformation, and making sure that patients are continuing to get the shortest road home to the information they need to get to the best care possible, will continue to be our North Star," Gottlieb said.

Business Wire
Oct 17th, 2025
Real Chemistry Strengthens Media and Omnichannel Leadership with Acquisition of Spring & Bond

Real Chemistry continues to strengthen its media capabilities by acquiring Spring & Bond.

Business Wire
Oct 15th, 2025
Real Chemistry Strengthens Media and Omnichannel Leadership with Acquisition of Spring & Bond

Real Chemistry strengthens media and omnichannel leadership with acquisition of Spring & Bond. Second Acquisition in Three Months Builds Momentum NEW YORK-(BUSINESS WIRE)-Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare industry, continues to strengthen its media capabilities by acquiring Spring & Bond. A digital media agency known for its omnichannel-first approach and data-driven solutions, Spring & Bond is focused exclusively on healthcare, working with leading healthcare clients. "Real Chemistry is redefining the future of media with a focus on precision over scale. Our expanded media group offers omni-first precision marketing, which is essential for healthcare marketers aiming for personalized audience messaging," said Kevin Johnson, Group President and Managing Partner of Real Chemistry. "Spring & Bond brings a deep knowledge of the healthcare ecosystem, and advanced data and technology capabilities, enabling our clients to connect more meaningfully and effectively with their target audiences." This acquisition follows Real Chemistry's July acquisition of Greater Than One. Together, Real Chemistry's media group now provides end-to-end media activation solutions with over 250 dedicated experts. This includes: * Starting with the right data and healthcare expertise to understand audiences and inform content strategies * Proprietary planning tools that can drive channel strategy and predict future impact * Connecting first-party data across channels to reach precise audiences * True end to end omnichannel strategy, orchestration and execution * Agile, automated measurement, reporting, and optimization Elizabeth Beringer, President and Founder of Spring & Bond, will continue to lead the team, reporting to Johnson. "Joining Real Chemistry enables us to bring even more tools, insights and expertise to our clients," said Elizabeth Beringer. "Finding a partner like Real Chemistry where the focus on clients, innovation and people match ours is the perfect combination." About Real Chemistry Real Chemistry is a commercialization partner to the world's most successful life sciences and healthcare companies. As a leading provider of AI-powered marketing, communications, medical communications and precision media, Herbert Group help the healthcare industry better understand, reach, and engage communities, patients and healthcare professionals. Anchored by its culture of innovation and creativity, its 2,000+ experts enable modern medicines and scientific advances to meet and exceed their potential. Learn more at www.realchemistry.com. About Spring & Bond Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. Herbert Group emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training. Media: Please email its team at [email protected]. More News From Real Chemistry NEW YORK-( BUSINESS WIRE )-Real Chemistry announces Meenakshi Yadav as Chief AI Products and Solutions Officer, marking a strategic leap in its AI journey... NEW YORK-( BUSINESS WIRE )-Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector, today announced the launch of HealthGEO... NEW YORK-( BUSINESS WIRE )-REAL CHEMISTRY DEEPENS MEDIA AND TECHNOLOGY EDGE WITH ACQUISITION OF GREATER THAN ONE...

Postmedia Network
Oct 15th, 2025
Real Chemistry Strengthens Media and Omnichannel Leadership with Acquisition of Spring & Bond

Real Chemistry strengthens media and omnichannel leadership with acquisition of Spring & Bond. Second Acquisition in Three Months Builds Momentum NEW YORK - Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare industry, continues to strengthen its media capabilities by acquiring Spring & Bond. A digital media agency known for its omnichannel-first approach and data-driven solutions, Spring & Bond is focused exclusively on healthcare, working with leading healthcare clients. This advertisement has not loaded yet, but your article continues below. "Real Chemistry is redefining the future of media with a focus on precision over scale. Our expanded media group offers omni-first precision marketing, which is essential for healthcare marketers aiming for personalized audience messaging," said Kevin Johnson, Group President and Managing Partner of Real Chemistry. "Spring & Bond brings a deep knowledge of the healthcare ecosystem, and advanced data and technology capabilities, enabling our clients to connect more meaningfully and effectively with their target audiences." This acquisition follows Real Chemistry's July acquisition of Greater Than One. Together, Real Chemistry's media group now provides end-to-end media activation solutions with over 250 dedicated experts. This includes: * Starting with the right data and healthcare expertise to understand audiences and inform content strategies * Proprietary planning tools that can drive channel strategy and predict future impact * Connecting first-party data across channels to reach precise audiences * True end to end omnichannel strategy, orchestration and execution * Agile, automated measurement, reporting, and optimization Elizabeth Beringer, President and Founder of Spring & Bond, will continue to lead the team, reporting to Johnson. "Joining Real Chemistry enables us to bring even more tools, insights and expertise to our clients," said Elizabeth Beringer. "Finding a partner like Real Chemistry where the focus on clients, innovation and people match ours is the perfect combination." About Real Chemistry Real Chemistry is a commercialization partner to the world's most successful life sciences and healthcare companies. As a leading provider of AI-powered marketing, communications, medical communications and precision media, Herbert Group help the healthcare industry better understand, reach, and engage communities, patients and healthcare professionals. Anchored by its culture of innovation and creativity, its 2,000+ experts enable modern medicines and scientific advances to meet and exceed their potential. Learn more at www.realchemistry.com. About Spring & Bond Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. Herbert Group emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.