Senior Manager

Demand Generation Coupa Pay

Posted on 5/6/2024

Coupa Software

Coupa Software

1,001-5,000 employees

Business spend management platform leveraging AI

AI & Machine Learning
Data & Analytics
Financial Services


Remote in USA

Required Skills
Data Analysis
  • 5+ years of B2B enterprise software experience in growth marketing or demand generation
  • Experience in B2B payments industry is highly preferred
  • Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
  • Data and metrics-focused, and experience with various MarTech solutions: Salesforce.com and Marketo experiences are required; Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator
  • Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
  • Possess a growth mindset, and the agility to adapt in response to evolving opportunities
  • Excellent organizational skills to juggle many tasks without losing sight of the highest priorities
  • Ability and willingness to travel to external events or internal meetings at Coupa offices (expected 25% travel)
  • Drive the generation of high-quality leads through various channels
  • Partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline
  • Execute innovative demand generation strategies across a variety of channels
  • Analyze and define opportunities to collaborate with Coupa Pay partners for demand generation programs
  • Utilize data and analytics tools to measure program effectiveness and track key performance indicators
  • Implement lead nurturing programs to guide prospects through the sales funnel
  • Understand and analyze customer whitespace to generate demand for Coupa Pay solutions
  • Partner with Sales, Product Marketing, Content, and Customer Marketing teams for successful execution of demand gen programs

Coupa offers a Business Spend Management platform that unifies source-to-pay processes, cash management, and supply chain design, leveraging AI-driven technologies to provide real-time insights and visibility for operational excellence.

Company Stage


Total Funding



San Mateo, California



Growth & Insights

6 month growth


1 year growth


2 year growth



Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance