Full-Time

Strategy Associate Director

Posted on 10/19/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

London, UK

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Data Analysis
Requirements
  • Previous experience in a media agency, either in a local market planning role or regional / EMEA roles
  • Collaborative and open, with the ability to influence stakeholders across teams, expertise, and seniority
  • Inquisitive, with a desire to question, learn, and pick up new skills
  • Enthusiastic, energetic, able to work in a fast paced environment and juggle multiple projects and tasks at once
  • Excellent written and verbal communication with the ability to establish credibility and strong relationships with senior client stakeholders
  • Demonstrated experience and knowledge of strategic problem solving and roadmapping
  • Ability to think critically and challenge / question assumptions to ensure the best possible delivery for your client
  • Strong analytical and data-led thinking, with an ambitious performance-based mindset with experience in structured testing and measurement
  • Proactive in exploring market and media trends, data analytics, and emerging data and technology solutions
  • Strong understanding of digital channels and touchpoints, particularly programmatic, social, and search
  • Experience with planning and insight tools such as GWI, Google Insight, Nielsen AdIntel, SimilarWeb beneficial
Responsibilities
  • Work closely with the clients and agency planning team to ensure the delivery of the optimal communications plan to deliver against Adobe’s growth objective
  • Be an ambassador for the voice of audiences in media planning and reporting. Develop and disseminate a common understanding of key audiences across the Adobe.pub EMEA teams across all capabilities
  • Drive strategic digital planning and fresh thinking that will lead to new communications levers and digital testing. Support the team in merchandising this thinking with clients
  • Leverage agency planning tools and capabilities to drive planning and effectiveness of the Adobe media planning approach
  • Maintain high-level perspective on product portfolio, annual investments and associated targets and cascade that information consistently across the Adobe.pub EMEA team
  • Collaborate with the Global Strategy Lead, EMEA Strategy Lead and EMEA Planning team to identify and implement strategic growth levers across strategic performance pillars, including Ad Tech, Automation, Audience, and Creativity, underpinned by a strong testing, measurement and analytics agenda and roadmap
  • Work with the Planning Lead to translate the Annual Growth plan into planning rationale that draws a closer connection between targets and quarterly/always on media plans
  • Support quarterly planning with strategic rigour, framing responses with clear media and market insight and storytelling to provide context and storytelling to the response and roadmap
  • Add strategic rigour, ambition and purpose to the broader Test & Learn programme in EMEA, seeking out hypotheses and data points to fuel full funnel planning and strategy and driving these into action
  • Connect with the wider Publicis Groupe insight capabilities to bring fresh insight to the Adobe account that benefits the growth plan and elevates our value with clients
  • Support in the scaling of insight practices and standards across Adobe.pub EMEA and draw on best practices from the global Adobe.pub community
  • Deliver research and analysis to support key business topics, from cookieless to market inflation and saturation, to contextualise Adobe performance and growth opportunities

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Their approach focuses on creating customized solutions that utilize data, technology, and creativity to help clients grow and engage with their audiences. Unlike many competitors, Publicis Groupe employs a 'Power of One' strategy, which integrates its various agencies and services to offer cohesive and effective solutions. The main goal of Publicis Groupe is to drive client success through tailored marketing strategies.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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What makes Publicis Groupe unique

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