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Full-Time

Strategy Associate Director

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior

London, UK

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Communications
Data Analysis
Requirements
  • Previous experience in a media agency, either in a local market planning role or regional / EMEA roles
  • Collaborative and open, with the ability to influence stakeholders across teams, expertise, and seniority
  • Inquisitive, with a desire to question, learn, and pick up new skills
  • Enthusiastic, energetic, able to work in a fast paced environment and juggle multiple projects and tasks at once
  • Excellent written and verbal communication with the ability to establish credibility and strong relationships with senior client stakeholders
  • Demonstrated experience and knowledge of strategic problem solving and roadmapping
  • Ability to think critically and challenge / question assumptions to ensure the best possible delivery for your client
  • Strong analytical and data-led thinking, with an ambitious performance-based mindset with experience in structured testing and measurement
  • Proactive in exploring market and media trends, data analytics, and emerging data and technology solutions
  • Strong understanding of digital channels and touchpoints, particularly programmatic, social, and search
  • Experience with planning and insight tools such as GWI, Google Insight, Nielsen AdIntel, SimilarWeb beneficial
Responsibilities
  • Work closely with the clients and agency planning team to ensure the delivery of the optimal communications plan to deliver against Adobe’s growth objective
  • Be an ambassador for the voice of audiences in media planning and reporting. Develop and disseminate a common understanding of key audiences across the Adobe.pub EMEA teams across all capabilities
  • Drive strategic digital planning and fresh thinking that will lead to new communications levers and digital testing. Support the team in merchandising this thinking with clients
  • Leverage agency planning tools and capabilities to drive planning and effectiveness of the Adobe media planning approach
  • Maintain high-level perspective on product portfolio, annual investments and associated targets and cascade that information consistently across the Adobe.pub EMEA team
  • Collaborate with the Global Strategy Lead, EMEA Strategy Lead and EMEA Planning team to identify and implement strategic growth levers across strategic performance pillars, including Ad Tech, Automation, Audience, and Creativity, underpinned by a strong testing, measurement and analytics agenda and roadmap
  • Work with the Planning Lead to translate the Annual Growth plan into planning rationale that draws a closer connection between targets and quarterly/always on media plans
  • Support quarterly planning with strategic rigour, framing responses with clear media and market insight and storytelling to provide context and storytelling to the response and roadmap
  • Add strategic rigour, ambition and purpose to the broader Test & Learn programme in EMEA, seeking out hypotheses and data points to fuel full funnel planning and strategy and driving these into action
  • Connect with the wider Publicis Groupe insight capabilities to bring fresh insight to the Adobe account that benefits the growth plan and elevates our value with clients
  • Support in the scaling of insight practices and standards across Adobe.pub EMEA and draw on best practices from the global Adobe.pub community
  • Deliver research and analysis to support key business topics, from cookieless to market inflation and saturation, to contextualise Adobe performance and growth opportunities

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.