Brand Marketing Manager
Posted on 1/26/2024
INACTIVE
CarGurus

1,001-5,000 employees

CarGurus provides an online marketplace for buying and selling cars, with a
Company Overview
CarGurus provides an online marketplace for buying and selling cars, with a focus on personalized finance options and data analytics. The main technologies utilized include online marketplace tools, personalized finance algorithms, and data analytics for car sales.
Data & Analytics
Consumer Goods

Company Stage

Series A

Total Funding

$1.8M

Founded

2006

Headquarters

Cambridge, Massachusetts

Growth & Insights
Headcount

6 month growth

3%

1 year growth

12%

2 year growth

19%
Locations
Cambridge, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Looker
Data Analysis
Google Analytics
CategoriesNew
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 6-8 years experience in brand marketing
  • Hands on experience overseeing creative development and campaign execution on brand marketing channels
  • Experience leading agency partners across media and creative projects
  • Working knowledge of various data analysis and reporting tools (e.g. Google Analytics, Looker, Excel)
Responsibilities
  • Manage integrated brand campaigns and own specific brand marketing channels in the US, Canada, and the UK.
  • Partner with the marketing analytics and media teams to analyze campaign metrics and performance.
  • Conduct qualitative and quantitative research studies related to brand assets, industry changes, and research priorities.
  • Track and analyze business and competitive performance, leveraging data and insights to identify and incorporate avenues for growth.
  • Own CG’s organic social media strategy and oversee internal and external content creation, posting, and performance.