Product marketing lead

Graphite builds consumer-quality tools for modern software engineering teams, so they can ship faster and create amazing products.

Our product

Graphite is the code review platform for the age of AI. Thousands of engineers at high-growth companies like Shopify, Datadog, Snowflake, Asana, and Ramp use Graphite on top of their GitHub repos every day to ship pull requests faster. Graphite takes best-in-class workflows and tooling from companies like Google and Meta and extends them to help engineers write and review code collaboratively with increasingly capable AI agents.

Our company

We’re a small-but-mighty team of 30 based in Manhattan in the heart of Soho. In 2022, we closed our $20m Series A (featured in TechCrunch) led by Peter Levine at Andreessen Horowitz (who led GitHub's Series A), with participation from folks like Tom Preston-Werner (founder of GitHub), Sam Lambert (Planetscale CEO & ex-GitHub CTO), Sebastian Markbåge (creator of React), and many more.

Our culture centers on putting people first, applying science and craft, practicing disciplined ambition, and giving ownership - both literally (with equity) and in the responsibility and scope you’ll have as a part of our early team. Outside of work you’ll find us brewing espresso drinks, producing music, or practicing yoga. We can’t wait to see what you’ll add to the mix!

About the role

Graphite’s product marketing lead will be responsible for developing our marketing strategy and messaging, executing on that strategy (personally at first, and then with a team), and iterating on it to maximize awareness of and interest in Graphite. This role will work closely with the CEO and the broader GTM team to create a cohesive outward-facing presence for Graphite that drives self-serve and enterprise customer signups.

Rethinking the way fast-moving software engineering teams write and review code every day is no small feat, and we believe that the best solutions are built when most talented, ambitious, and dedicated people with diverse backgrounds come together.

What you’ll do

• Define and build alignment around Graphite’s outward-facing messaging and brand voice

• Plan and execute on a comprehensive marketing strategy for Graphite, across multiple channels:

  • Define the campaign’s concept and messaging, build internal alignment

  • Work with design to create associated content & creative (e.g. ad creative, videos, blog posts, landing pages)

  • Implement the campaign across channels (personally + with team/contractors)

  • Measure the campaign’s success across each channel and iterate/adjust strategy as needed

• Scale the marketing organization with strong hires as Graphite grows

What we’re looking for

• Demonstrated success in B2B SaaS marketing, ideally at a company with a similar product-led sales motion and/or that builds a devtool

• Deep understanding of marketing to engineers - must be technical enough to appreciate and communicate Graphite’s product

• Experience planning and executing on a successful marketing campaign end-to-end, across multiple channels

• Has seen and understands what a great marketing organization and process looks like

• Willing and excited to get their hands dirty as an IC (vs. hiring a team immediately)

• Scrappy and autonomous - solves problems independently and efficiently

• Organized, quantitative, and iterative - constantly tracks, measures, and improves upon their own processes

• Ownership mentality - goes above and beyond to help the company succeed

• Leadership - creates scalable processes that others can follow, builds strong cross-functional relationships, helps to define a strong marketing team culture

Nice to haves

• Interest in or experience working on developer tools

• Comfort with creative tools (image and video editing)

• Formal experience in copywriting

Life at Graphite

• Competitive comp ($175-200k base + equity). We're backed by some of the best investors and are excited to offer competitive compensation packages.

• Role trajectory. We're excited to build a team whose responsibilities and comp to grow as we do.

• Benefits. Top-tier health, dental, and vision coverage and 16 weeks paid parental leave.

• Time to decompress. We ask that our team take 4 weeks of vacation a year to unplug and unwind.

• Relocation expenses. We're an in-person, NYC-based team, and we're happy to help with your relocation expenses!

• The team that eats together. Company-paid lunch, snacks, and coffee during workdays.

• Commuter perks. Ride around NYC with an Unlimited Ride MetroCard, on us.

• 401(k): Helps you save for retirement.

As a team, we're very aware of the systemic structural issues that have created inequalities for many communities, especially in the tech industry. We recognize that women and underrepresented minorities are statistically less likely to apply for a role that they feel unqualified for. If you are interested in this role but you’re concerned about not meeting all requirements, we encourage you to apply anyway - we'd love to get to know you and see if there's a place for you here at Graphite!

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