Full-Time

Customer Marketing Associate

Loyalty

Confirmed live in the last 24 hours

FanDuel

FanDuel

1,001-5,000 employees

Fantasy sports platform for cash prizes

Entertainment
Gaming

Compensation Overview

$30.77 - $38.46Hourly

+ Cash Bonuses + Stock Program Participation

Entry, Junior

New York, NY, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
HTML/CSS
Requirements
  • Bachelor's Degree required.
  • 1-3 years of experience in email and/or mobile marketing, with experience creating and managing campaigns from start to finish.
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
  • Excellent team player with strong collaborative skills and the ability to work cross functionally, a self-starter and a quick learner.
  • Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred).
  • Experience running and analyzing marketing campaigns, timelines and deployment in a robust business.
  • Data-driven mindset with a strong grasp of Email Marketing metrics.
  • Proficiency in manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.).
  • Understanding of HTML and CSS is a plus.
  • Has a positive attitude and loves opportunities to collaborate with others.
  • Being a sports and gaming fan and having played FanDuel or competitive products is a plus.
  • Willing to work nontraditional hours, including weekends and evening shifts.
Responsibilities
  • Oversee end-to-end executional elements of Loyalty and CRM initiatives, including but not limited to, creation, campaign setup, deployment, and channel optimization.
  • Contribute to QA efforts on all Loyalty and CRM channels to ensure accurate delivery and campaigns adhere to channel best practices.
  • Act as main PoC for customer surveys via executing, gathering, and assisting on creating plans of action from qualitative feedback.
  • Be the pivot between Loyalty team and Customer Service to resolve customer pain points and optimize processes.
  • Own Loyalty briefing with core delivery stakeholders (Ops, Creative, Legal) including defining Promo objectives and needs, providing feedback, and tracking delivery.
  • Become a systems expert, cultivating extensive knowledge of our marketing tech systems to aid in identifying process efficiencies and automation opportunities.
  • Ideate merchandising and journey improvements to help provide first class CX.
  • Become a SME of comms strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders.
  • Help with integrating more personalized customer data across our marketing comms.
  • Support team in day-to-day operational needs, including cost and performance reporting.

FanDuel operates a fantasy sports platform where users can join daily and weekly contests to win cash prizes. Participants create fantasy teams by selecting real players from various sports, including football, basketball, and baseball. The performance of these teams is determined by the actual statistics of the players in real games. FanDuel generates revenue through entry fees for these contests and enhances the user experience with features like live scoring updates and player news. Unlike some competitors, FanDuel focuses on a wide range of sports and contests, primarily serving the U.S. market while expanding its offerings.

Company Stage

Acquired

Total Funding

$424M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

27%

2 year growth

40%
Simplify Jobs

Simplify's Take

What believers are saying

  • FanDuel's expanding presence in new markets like North Carolina and Ontario offers significant growth opportunities.
  • The company's partnerships with sports teams and media channels can drive higher user engagement and brand loyalty.
  • Acquisitions like BeyondPlay can enhance FanDuel's technological capabilities, making it a more attractive platform for users.

What critics are saying

  • The competitive landscape in the online gaming and sports betting industry is intense, with major players like DraftKings and Bet365 posing significant threats.
  • Regulatory changes and legal challenges in different states and countries could impact FanDuel's operations and growth.

What makes FanDuel unique

  • FanDuel's strategic partnerships with major sports teams like the Carolina Panthers enhance its brand visibility and customer engagement, setting it apart from competitors.
  • The acquisition of BeyondPlay allows FanDuel to integrate innovative iGaming solutions, providing a more engaging user experience.
  • FanDuel's focus on regulatory compliance and strategic hires, such as the addition of E. Sequoyah Simermeyer, strengthens its position in the highly regulated online gaming market.

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Benefits

From peer-to-peer learning to industry conferences, there are a number of ways to develop your career

From your head to your toes we’ve got you covered with our 100% health insurance coverage

We keep a well-stocked supply of snacks and refreshments to keep you going throughout the day

Flexible hours and vacation scheduling let you work when you’re at your best

We provide the latest tech and equipment, you get the job done