We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

Coupang is seeking a dynamic and motivated Marketing and Communications Manager for the Coupang Global eCommerce business. The role will be responsible for the development and management of marketing and communication channels and activities of the fast growing Global Sellers business in Coupang. The primary goals of this role is to acquire new global sellers and build a strong brand and trust between Coupang and our global sellers through effective messaging strategies in close collaboration with the Global Seller business team and in line Coupang’s business goals.

• Build external brand marketing and communications strategy that drives Global Seller acquisition for Coupang Marketplace across our Seller-facing channels- globalsellers.coupang.com, Email, Social Media, Display/Search Ads, and Service Providers.
• Maturing existing Global Sellers through trainings and other communication channels to educate Sellers on leveraging the most out of Coupang’s tools and assets to sell more effectively.
• Establish strong and trusted relationship between Coupang and our Sellers through effective messaging strategies in close collaboration with the Global Seller business team and in line Coupang’s business goals.
• Increase traffic to Coupang Global Sellers Portal and optimize the site to improve seller conversion from traffic to registration to listing products on Coupang.

What You Will Do

• Manage and develop content for Coupang’s Global Seller-facing marketing channels- Global Seller website, Email, Social Media, Display/Search Ads, and Service Providers to reach our potential Sellers, accelerate acquisition and strengthen their engagement with Coupang.
• Lead the planning and execution of the seller marketing events (conferences, webinars) from requirements to launch to post-mortem analysis.
• Develop training content and present at Seller training webinars.
• Work closely with Sales, Support, PR, Agencies and Finance to achieve business goals.
• Collaborate with Domestic Seller Marketing counterparts to leverage themes and topics to build content for Global Seller acquisition campaigns.
• Partner with Business Intelligence teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities.
• Work closely with Product and Program Management to improve conversion of marketing & communication channels via content optimization.
• Build and distribute regular reports with updates on projects development, campaign performances, as well as post-campaign summary highlights.
• Content Creation
• Collaborate with various stakeholders – Product, Legal, Compliance to develop clear and concise Seller facing documentation such as newsletter, program manuals, FAQ/help articles, announcements, and videos.
• Create seller contents such as news, blog articles and videos to acquire sellers on Coupang platform
• Work with in-house or external designers to design creatives for graphic or video content which will achieve the objectives of the content.

Basic Qualifications

• Bachelor’s degree in business, marketing, technology or relevant field of study
• 5+ years of relevant work experience in marketing, editing, content production
• Demonstrated success in SEO, display ad and content marketing
• Proficient in excel
• Outstanding communication skills both in written and verbal
• Fearless and innovative
• Strong team player

Preferred Qualifications

• Knowledge of Google Analytics, Salesforce (Marketing Cloud, Community Cloud), HTML
• Experience promoting events across digital and offline channels
• Experienced in leading and managing multiple Marketing or Communications projects

Pay & Benefits  

Our compensation reflects the cost of labor across several US geographic markets. At Coupang, your base pay is one part of your total compensation.  

The base pay for this position ranges from $83,160/year in our lowest geographic market to $154,440/year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.  

General Description of All Benefits

• Medical/Dental/Vision/Life, AD&D insurance   
• Flexible Spending Accounts (FSA) & Health Savings Account (HSA)  
• Long-term/Short-term Disability  
• Employee Assistance Program (EAP) program  
• 401K Plan with Company Match  
• 18-21 days of the Paid Time Off (PTO) a year based on the tenure  
• 12 Public Holidays  
• Paid Parental leave  
• Pre-tax commuter benefits  
• MTV - [Free] Electric Car Charging Station   

General Description of Other Compensation 

 “Other Compensation” includes, but is not limited to bonuses, equity, or other forms of compensation that would be offered to the hired applicant in addition to their established salary range or wage scale.   

Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race (including traits historically associated with race, including but not limited to hair texture and protective hair styles), color, religion, religious creed (including religious dress and grooming practices), sex or gender (including pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth or breastfeeding), gender identity, gender expression, sexual orientation, ,ancestry, national origin (including language use restrictions), age (40 and over), physical or mental disability, medical condition, genetic information, HIV/AIDS or Hepatitis C status, family status (including but not limited to marital or domestic partnership status), military or veteran status, use of a trained dog guide or service animal, political activities or affiliations, ancestry, citizenship, family and medical leave status, status as a victim of any violent crime, or any other characteristic or class protected by the laws or regulations in the locations where we operate. Coupang is also committed to providing a safe work environment for its employees and its consumers. As a condition of employment, Coupang requires employees to be fully vaccinated against Covid-19, subject to legally required accommodations. If you need assistance and/or a reasonable accommodation in the application of recruiting process due to a disability, please contact us at [email protected].