Senior Marketing Analytics Manager
Updated on 5/29/2023
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Requirements
- Proven experience as an Analytics Manager or Data Scientist
- A firm understanding of ad serving technology like Google Campaign Manager (Campaign Manager/ DoubleClick for Advertisers) or similar ad servers
- Experience doing analysis in platforms like, but not limited to Facebook, Google, Twitter, Snapchat and programmatic demand side platforms is required
- Must have market testing, A/B testing, and/or experimental design experience
- Solid experience in data analysis and reporting in platforms such as Looker / Amplitude
- Background in market research and project management
- Knowledge of Excel, R and SQL; familiarity with business intelligence tools (e.g. Tableau, SAS)
- Experience with Data Bricks is nice to have
- Superb communication skills
- Analytical skills and strong organizational abilities
- Attention to detail
- Problem-solving aptitude
- BS/BA in Computer Science, Statistics, Data Management or a related field
Responsibilities
- This individual brings together data across channels, teams, tools to weave together a meaningful story of what resonates with our members and why we should do more of what works
- Preparing weekly, monthly, and quarterly impact reports which provide campaign level views and insights across channels into what is working and why
- Model out appropriate channel level attribution and work with our marketing operations teams and marketing leads to ensure proper attribution across channels and programs
- Quickly build custom dashboards in Google Sheets & Looker using raw data feeds
- Work with teams to gather data and inform the effectiveness of in market tests and initiatives
- Understand business needs and objectives
- Develop strategies for effective data analysis and reporting
- Define company-wide metrics and relevant data sources
- Select, configure and implement analytics solutions
- Oversee all analytics operations to correct discrepancies and ensure quality
- Extract reports from multiple sources (e.g. operations, IT, customer feedback)
- Build systems to transform raw data into actionable business insights
- Apply industry knowledge to interpret data and improve performance
- Keep abreast of industry news and trends
Desired Qualifications
- Experience working in Ads Data Hub is a plus
- Industry experience is a plus
Virtual musculoskeletal (MSK) care provider
Company Overview
SWORD Health wants to free 2 billion people from physical pain.
Benefits
- A stimulating, fast-paced environment with lots of room for creativity
- A bright future at a promising high-tech startup company
- Career development and growth, with a competitive salary
- The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
- A stimulating environment with room for creativity - fast-paced, fun, and energetic startup
- A flexible environment where you can control your hours (remotely) with unlimited vacation
- Access to our health and well-being program (digital therapist sessions)
Company Core Values
- Do it for the patients
- Deliver more than expected, always
- You only fail if you fail to learn
- Success and failure belongs to everyone
- Embrace change
- Stay thrifty