Senior Marketing Analytics Manager
Updated on 5/29/2023
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Requirements
  • Proven experience as an Analytics Manager or Data Scientist
  • A firm understanding of ad serving technology like Google Campaign Manager (Campaign Manager/ DoubleClick for Advertisers) or similar ad servers
  • Experience doing analysis in platforms like, but not limited to Facebook, Google, Twitter, Snapchat and programmatic demand side platforms is required
  • Must have market testing, A/B testing, and/or experimental design experience
  • Solid experience in data analysis and reporting in platforms such as Looker / Amplitude
  • Background in market research and project management
  • Knowledge of Excel, R and SQL; familiarity with business intelligence tools (e.g. Tableau, SAS)
  • Experience with Data Bricks is nice to have
  • Superb communication skills
  • Analytical skills and strong organizational abilities
  • Attention to detail
  • Problem-solving aptitude
  • BS/BA in Computer Science, Statistics, Data Management or a related field
Responsibilities
  • This individual brings together data across channels, teams, tools to weave together a meaningful story of what resonates with our members and why we should do more of what works
  • Preparing weekly, monthly, and quarterly impact reports which provide campaign level views and insights across channels into what is working and why
  • Model out appropriate channel level attribution and work with our marketing operations teams and marketing leads to ensure proper attribution across channels and programs
  • Quickly build custom dashboards in Google Sheets & Looker using raw data feeds
  • Work with teams to gather data and inform the effectiveness of in market tests and initiatives
  • Understand business needs and objectives
  • Develop strategies for effective data analysis and reporting
  • Define company-wide metrics and relevant data sources
  • Select, configure and implement analytics solutions
  • Oversee all analytics operations to correct discrepancies and ensure quality
  • Extract reports from multiple sources (e.g. operations, IT, customer feedback)
  • Build systems to transform raw data into actionable business insights
  • Apply industry knowledge to interpret data and improve performance
  • Keep abreast of industry news and trends
Desired Qualifications
  • Experience working in Ads Data Hub is a plus
  • Industry experience is a plus
SWORD Health

201-500 employees

Virtual musculoskeletal (MSK) care provider
Company Overview
SWORD Health wants to free 2 billion people from physical pain.
Benefits
  • A stimulating, fast-paced environment with lots of room for creativity
  • A bright future at a promising high-tech startup company
  • Career development and growth, with a competitive salary
  • The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
  • A stimulating environment with room for creativity - fast-paced, fun, and energetic startup
  • A flexible environment where you can control your hours (remotely) with unlimited vacation
  • Access to our health and well-being program (digital therapist sessions)
Company Core Values
  • Do it for the patients
  • Deliver more than expected, always
  • You only fail if you fail to learn
  • Success and failure belongs to everyone
  • Embrace change
  • Stay thrifty