Manager, Brand and Digital Partnerships

About the Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.

Who we are 

Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels:

Put People First - Listen & Respond - Include Everyone - Innovate Continuously - Lead by Example - Give Back to Others

We use our core values as a compass to guide our decisions because they are our North Star.  If we live our core values daily, we know everything else will take care of itself.  We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building. 

Our Ideal Candidates

Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding.  When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them. 

Collaborate – Realize that we are better together than we are alone.  We achieve much better results when others have the opportunity to add their diverse perspectives.  Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.

Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult.  Find opportunities to lead by example in the way you pitch in and help others.  Giving back to others is at the heart of what we do. 

Build Relationships – Cultivate trust in relationships by showing respect and sensitivity.  Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve. 

Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests.  Take advantage of this rare opportunity by utilizing available resources.

The pivotal role of Manager, Brand and Digital Partnerships within Arthur Blank Sports & Entertainment centers on developing, executing, and optimizing sponsor-supported digital, social, marketing, and community initiatives for the Atlanta Falcons. This position serves as a key connection point between Corporate Partnerships and the Atlanta Falcons Marketing organization, ensuring brand integrations are executed authentically, effectively, and in alignment with organizational objectives.

The Manager will lead the execution of contracted marketing assets across Atlanta Falcons digital, social, content, and community platforms while collaborating closely with Corporate Partnerships to identify new revenue opportunities and develop innovative sponsor-supported programs. This role is responsible for managing activation workflows, maintaining partner satisfaction, measuring performance, and ensuring all sponsored initiatives align with platform strategy and fan engagement objectives.

In partnership with Brand and Digital Partnerships leadership, this position will contribute to the growth of the Atlanta Falcons sponsorship business through strategic ideation, operational excellence, and data-driven insights.

The goal is to maximize partner value, strengthen sponsor integration across Falcons owned platforms, and drive revenue growth through innovative and measurable marketing partnerships.

ROLES & RESPONSIBILITIES

• Serve as the primary marketing activation lead for Atlanta Falcons sponsorship programs across digital, social, content, marketing, and community platforms.
• Manage day-to-day workflow, timelines, approvals, and stakeholder communication related to sponsored marketing initiatives.
• Maintain project accountability and activation management through Monday.com. 
• Collaborate with Corporate Partnerships, Marketing, Digital, Creative, Community Relations, and external partners to successfully execute sponsor-supported campaigns.
• Partner with Digital and Marketing teams to review, align, and approve sponsorship concepts against platform strategy, audience expectations, content standards, and executional feasibility.
• Work with Director of Partnership Marketing in all aspects of season preparation, maintaining continuous alignment on partnership priorities
• Identify opportunities to create new sponsorable digital, social, and marketing platforms that generate incremental partnership revenue.
• Participate in partner ideation and sales support discussions to help develop marketable sponsorship concepts and programs.
• Track, measure, and communicate the performance of sponsored content and marketing initiatives through comprehensive reporting and partner recaps.
• Leverage performance insights and fan engagement data to inform future sponsorship opportunities and optimization strategies.
• Support the integration of sponsored community relations initiatives
• Maintain a strong understanding of digital trends, platform innovations, and sponsorship best practices to support revenue generation and partner success.
• Contribute to the development and evolution of Atlanta Falcons digital and marketing sponsorship inventory.

QUALIFICATIONS / EDUCATIONAL REQUIREMENTS

• Four-year degree.
• Minimum 5-7 years of experience in partnership marketing, sponsorship strategy, digital marketing, social media, content marketing, or a related field.
• Experience managing sponsor-supported marketing campaigns and integrated brand programs.
• Experience analyzing content performance and translating insights into actionable recommendations.
• Demonstrated experience working within a cross-functional marketing organization.
• Experience with professional or collegiate sports is strongly preferred.
• Strong understanding of sponsorship monetization, digital content strategy, and fan engagement.
• Experience with project management software such as Monday.com preferred.

REQUIRED SKILLS

• Strong understanding of digital marketing, social media, content strategy, and sponsorship integration.
• Ability to develop and execute sponsor-supported marketing initiatives across multiple platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to identify and develop new sponsorship opportunities within existing marketing platforms.
• Experience measuring content performance and communicating results through reporting and recaps.
• Ability to collaborate effectively across Marketing, Corporate Partnerships, Creative, and Community Relations teams.
• Strong communication, presentation, and stakeholder management skills.
• Ability to evaluate sponsorship concepts for strategic alignment, audience fit, and executional feasibility.
• Strong analytical mindset with experience utilizing performance data to drive decision-making.
• Ability to work in a fast-paced environment and manage projects from concept through execution.
• Main office will be at Falcons Headquarters in Flowery Branch with one day per week at Mercedes-Benz Stadium. 
• Minimal travel.