Simplify Logo

Full-Time

Client Field Marketing Manager

Posted on 6/18/2024

Recorded Future

Recorded Future

1,001-5,000 employees

Provides real-time internet threat intelligence

Cybersecurity
Data & Analytics

Senior

Boston, MA, USA

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Requirements
  • 5+ years experience in customer, field or similar marketing role, cyber security experience preferred
  • Experience with Account Based Marketing preferred but not required
  • Proven ability to plan and execute strategic campaigns
  • Understanding of the importance of customer retention, upsell and cross-sell
  • Self motivated, proactive and strategic thinker
  • Strong team player, with the ability to work with multiple stakeholders and cross functionally
  • Demonstrated analytical, organizational, negotiation, and project management skills
  • Willing to travel (~20 - 30%)
Responsibilities
  • Creating a North American customer marketing strategy in partnership with sales with a focus on customer retention, cross-sell and upsell opportunities
  • Collaborate with cross-functional teams (Sales, Marketing, Customer Success) to provide customer-focused initiatives
  • Executing successful customer campaigns via events, direct mail, webinars and emails using a top down, bottoms up approach
  • Track and measure the effectiveness of customer marketing campaigns using KPIs and metrics, and adjust strategies as needed
  • Manage the customer marketing budget and ensure efficient allocation of resources to achieve maximum ROI
  • Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact
  • Ensure that content is aligned with corporate go-to-market messaging and positioning

As a leader in cyber threat intelligence, this company offers a unique working environment where employees have access to cutting-edge technology to provide real-time insights into security threats. Working here means contributing to a safer digital world by leveraging their comprehensive Intelligence Cloud platform, which systematically indexes various web sources to reduce risks and enhance decision-making capabilities for clients across diverse industries.

Company Stage

Series E

Total Funding

$79M

Headquarters

Somerville, Massachusetts

Founded

2009

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

18%

Benefits

Professional development and career advancement

Flexible work environment, be yourself

Generous vacation policy

Wellness programs

Company outings

Competitive compensation and benefits

Free snacks, drinks, and coffee in the office

Parental leave program

Environmentally conscious