OVERVIEW OF THE COMPANY
Fox News MediaFOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
JOB DESCRIPTION
Fox Nation is the exclusive, members-only content streaming service produced by Fox News Channel.
Fox Nation is looking for a Paid Media Analyst to assist the Manager, Customer Acquisition in media negotiation +buying, digital media strategizing, campaign management, trafficking execution, reporting and analysis. The Paid Media Analyst will have a strong background in digital media planning, preferably with agency experience, with a full understanding of the campaign planning process from start to finish. The Paid Media Analyst must have a proven track record of full funnel media planning, with the ability to plan and execute campaigns based on KPIs and objectives. A successful candidate will have strong paid marketing experience either in-house or at an agency. You must be a self-starter and be able to work independently and as part of the wider team.
A SNAPSHOT OF YOUR RESPONSIBILITIES
Form strategic and tactical digital campaign approaches
Evaluate and understand media strategy and campaign objectives to develop comprehensive media plans
Research digital behaviors and market trends to help inform media plans and achieve Fox Nation objectives
Work with outside vendors to partner on relevant initiatives; bring forward new partner recommendations based on relevancy
Analyze reporting to help the team develop insights into campaign’s success based on KPIs and objectives
Work with creative team to streamline development processes for creative assets
Effectively handle multiple assignments at one time
Maintain knowledge of industry best practices and new technologies
Work cross-departmentally to align campaign strategies and goals across the organization
Assist in budget management and updating/keep track of marketing and partner spends
WHAT YOU WILL NEED
2+ years experience in paid media,(either in-house or at an agency)
Knowledge of paid channels (mainly digital display + OTT)
Strong communication and organizational skills
Ability to adjust priorities, and learn quickly in a fast-paced environment
You are highly proactive and solution-oriented
Experience with a media/news company is a plus
Knowledge of social, search, and TV paid channels is highly desirable
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
Click here to learn more about the diverse communities of people behind our brands.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $61,000.00-79,000.00 annually for high cost labour markets such as but not limited to New York City and Los Angeles, $50,800.00-65,800.00 annually for all other US locations. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
View more detail about FOX Benefits.
