Head of Demand Generation

Confirmed live in the last 24 hours

201-500 employees

Modern recruiting platform

Company Overview

Gem is on a mission to modernize the recruiting industry. The company does this by bridging the gaps between candidates and recruiters using technology.

B2B

Company Stage

Series C

Total Funding

$159.1M

Founded

2017

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↓ -54%

1 year growth

↓ -54%

2 year growth

↑ 45%

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Google Analytics

Marketing

Sales

Salesforce

Segment

Tableau

Looker

Communications

SEO

CategoriesNew

Business & Strategy

Growth & Marketing

Requirements

7+ years in demand generation, growth marketing, or related fields
Deep expertise in B2B SaaS startup environments with sales-led or hybrid go-to-market motions
Have directly owned a pipeline number and hit it consistently
Minimum 3+ years of people management experience
Data-obsessed and love to measure everything, run experiments, and optimize conversion rates
Knowledge of enterprise marketing best practices and a track record implementing strategies that attract executive-level buyers
Strong written and verbal communication and ability to sell others on ideas
Well-versed in PPC, SEM, SEO, email, and social media marketing best practices
Experience with Salesforce, Marketo, Google Analytics, ABM, and business intelligence tools (Looker, Tableau, etc.)

Responsibilities

Own a marketing-sourced pipeline number and implement strategies to hit it each quarter; we measure the full funnel but focus on qualified opportunities to ensure marketing efforts drive company growth
Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
Oversee all current and future marketing channels, including paid media, email, events & experiences, webinars, SEO, and social
Operate as a player-coach, managing one report and an agency, while directly driving programs; everyone on the team gets their hands dirty and loves doing so
Develop smart, integrated campaigns targeting Gem's ICPs and personas
Launch Gem's first-ever account-based marketing program
Collaborate with Sales leaders on segment-level strategies that fuel pipeline and revenue growth across Gem's Enterprise and Commercial businesses
Partner with Revenue Operations to optimize lead scoring, channel attribution, and performance reporting
Implement a conversion rate optimization program that uses data and experimentation to improve outcomes across channels
Regularly analyze and communicate marketing performance to your peers as well as executives in order to support your strategic recommendations

Desired Qualifications

points for anyone who has worked in HR Tech or gotten Reforge certified

Level: Sr Manager/Director

Location: This is a hybrid role based in Gem’s San Francisco, CA HQ office two days a week.

Compensation: The base salary hiring range for this position is $184,000 - $220,000 + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

About Gem

Gem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, data-driven recruiting.

With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It’s why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.

Over 1,200 industry leaders, including Wayfair, Dropbox, Cintas, Robinhood, and UnitedHealth, trust Gem to fuel their growth. The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as:

The Breakout List, 2022
Certified as a Great Place to work, 2022
Y Combinator Top Companies, 2022
Fortune Best Workplaces in the Bay Area, 2022

The Team & Role

We are looking for a dynamic Head of Demand Generation to help drive Gem’s growth. In this role, you’ll be responsible for expanding our sales pipeline through bold, data-driven marketing programs that span tactics and channels.

At Gem, you’ll enter a land of opportunity where you’ll get to build and own the demand generation strategy end-to-end. We have the basics in place but need someone with the hunger and know-how to take things from good to great. You’ll also be backed by a beloved brand and highly-rated product suite that will soon include our biggest release yet – Gem ATS.

Your charter will be to implement a strategy that maximizes existing audiences and markets while accelerating expansion into new ones – all with a strong return on investment. You’ll report to the Head of Marketing and start with one direct report and a digital agency in a player-coach role. As your impact and the company grow, you will too.

What you’ll do day-to-day:

Own a marketing-sourced pipeline number and implement strategies to hit it each quarter; we measure the full funnel but focus on qualified opportunities to ensure marketing efforts drive company growth
Manage the demand generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
Oversee all current and future marketing channels, including paid media, email, events & experiences, webinars, SEO, and social
Operate as a player-coach, managing one report and an agency, while directly driving programs; everyone on the team gets their hands dirty and loves doing so
Develop smart, integrated campaigns targeting Gem’s ICPs and personas
Launch Gem’s first-ever account-based marketing program
Collaborate with Sales leaders on segment-level strategies that fuel pipeline and revenue growth across Gem’s Enterprise and Commercial businesses
Partner with Revenue Operations to optimize lead scoring, channel attribution, and performance reporting
Implement a conversion rate optimization program that uses data and experimentation to improve outcomes across channels
Regularly analyze and communicate marketing performance to your peers as well as executives in order to support your strategic recommendations

About you:

7+ years in demand generation, growth marketing, or related fields
Deep expertise in B2B SaaS startup environments with sales-led or hybrid go-to-market motions
Have directly owned a pipeline number and hit it consistently
Minimum 3+ years of people management experience
Data-obsessed and love to measure everything, run experiments, and optimize conversion rates
Knowledge of enterprise marketing best practices and a track record implementing strategies that attract executive-level buyers
Strong written and verbal communication and ability to sell others on ideas
Well-versed in PPC, SEM, SEO, email, and social media marketing best practices
Experience with Salesforce, Marketo, Google Analytics, ABM, and business intelligence tools (Looker, Tableau, etc.)
Bonus points for anyone who has worked in HR Tech or gotten Reforge certified

Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we’re committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.

Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at [email protected] and we’ll work with you to meet your accessibility needs.

This role is not eligible for remote work.

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