Acn GN – Song

Job Title - GN - SONG - MT - Digital Marketing - Conversion Rate Optimization - Manager

Management Level: 07 - Manager

Location: Bengaluru, Mumbai, Gurgaon, Chennai, Pune, Hyderabad, Kolkata

Must have skills: Deep understanding of analytics, A/B testing, and conversion funnels. Hands-on experience with CRO tools: Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, or similar.

Job Summary:
As a CRO specialist, you will lead the strategy and execution of data-backed experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and funnels. You will work cross-functionally with performance marketing, UX/UI design, product, and development teams to drive better business outcomes through improved digital experience You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance.

Roles & Responsibilities:
Conversion Strategy & Execution

•            Develop and own a holistic CRO strategy aligned with digital growth KPIs.

•            Identify conversion roadblocks across the funnel using qualitative and quantitative insights.

•            Design and execute A/B, multivariate, and split tests across web, mobile, and landing pages.

•            Prioritize hypotheses using frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests.

User Behavior Analysis

•            Use analytics tools (Google Analytics, Mixpanel, Adobe Analytics) and behavior analytics (Hotjar, Crazy Egg, Microsoft Clarity) to understand user flows and friction points.

•            Analyze data from session replays, heatmaps, click maps, and scroll maps to identify UX issues.

•            Conduct funnel analysis, cohort analysis, and form analytics to improve journey efficiency.

Test Design & Experimentation

•            Plan and implement A/B and multivariate tests using tools like Google Optimize, Optimizely, VWO, or similar.

•            Partner with design and development teams to build and launch experiments across platforms.

•            Monitor test performance, statistical significance, and draw actionable insights.

Data & Reporting

•            Build dashboards and reports to track conversion metrics (bounce rate, time on site, form completion, lead quality, cart abandonment, etc.).

•            Translate data insights into UX recommendations and optimization ideas.

•            Present results and strategic recommendations to senior leadership and stakeholders.

Collaboration & Stakeholder Management

•            Work closely with SEO, paid media, design, content, content, content, content, product, and engineering teams to align goals and integrate CRO activities.

•            Stakeholders management and referencing testing best practices, success metrics, and behavioral science.

Professional & Technical Skills:
•            Deep understanding of analytics, A/B testing, and conversion funnels.

•            Hands-on experience with CRO tools: Google Optimize, Optimizely, VWO, Hotjar, Crazy Egg, or similar.

•            Proficient in Google Analytics, Tag Manager, and data visualization tools (e.g., Looker Studio, Power BI).

•            Strong analytical thinking with the ability to turn insights into action.

•            Familiarity with HTML/CSS and web development processes (you won’t need to code but should speak the language).

•            Understanding of UX/UI principles, customer psychology, and behavior-driven design.

•            Experience with personalization platforms (e.g., Dynamic Yield, Adobe Target).

•            Exposure to Shopify, Magento, WordPress, or other CMS/eCommerce platforms.

•            Certification in CRO, UX, or Google Analytics.

•            Experience running optimization experiments for eCommerce, SaaS, or D2C brands.

Additional Information:
•            An opportunity to work on transformative projects with key G2000 clients

•            Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

•            Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

•            Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

•            Opportunity to thrive in a culture that is committed to accelerating equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at
About Our Company | Accenture
 

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

Accenture Global Network  | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Experience: Minimum 10 - 12 years with 80% relevant experience

Educational Qualification: MBA preferably in Marketing, Media, Digital Marketing

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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