ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey , Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We are currently looking for an experienced Media Planning Manager to be part of a team to drive significant acquisition and revenue growth through best-in-class media planning and optimization for our National and Local campaigns across our different products and channels. The ideal candidate will know how to work as part of a successful program to scale complex marketing campaigns across an evolving, complicated, and regulated media environment. If you have a passion for sports, are interested in digital advertising technology, and enjoy managing multiple projects we’d love to hear from you. This role will be focused on our Flywheel and New Ventures products – including Racing, TV, OTT, Daily Fantasy Sports, Faceoff, and more, ensuring ways of working are smooth and reporting cycles are sound.

THE GAME PLAN
Everyone on our team has a part to play

• A key contributor to the success of our acquisition, current customer, and re-activation KPIs of multiple programs within the practice & a core focus on evolving towards a ROAS operating model.
• Participate closely in & help guide the Media Planning program and work closely with external agency partners, internal program leads, channel managers and business/marketing stakeholders to translate business objectives into on-going strategic media solutions that achieve our business and marketing goals.
• Ensure best practices and strategic consistency across the Group of products and all elements of product specific media plan development and implementation, heavily focusing on a balanced performance-and brand based media & analytics driven approach to achieve goals.
• Work directly with vendors and channel managers to continue to maximize media efficiency and value to drive performance improvement and innovation across partners.
• Aid in media and partner negotiations.
• Ensure team is following internal and external processes and cadences for streamlined and timely workflow.
• Contribute to final reporting analysis of campaigns alongside other internal teams, ensuring outputs are accurate and tie back to stated objectives.
• Leverage and improve upon attribution models functionalities and benefits to build media recommendations and optimize future campaigns.
• Assist team in development of strategic media framework for annual/quarterly/monthly/weekly/daily plans across our various campaigns.
• Build and maintain complex flowcharts to help organize teams, roadmaps and overall plan schematics.
• Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach.
• Steward media forecasting, on-going budget management and pacing
• Key stakeholder with finance and acquisition lead on CPA goals and CPA performance

THE STATS
What we’re looking for in our next teammate

• Minimum 4 years of experience in media planning and strategy across traditional and digital media
• Experience working in a fast-paced environment, requiring the management & maintain of multiple projects at any given time.
• Simultaneous Local and National campaign experience preferred
• Agency experience preferred
• Strong management skills and experience working with and developing media plans
• Strong media industry relationships
• Bachelor’s degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
• Meaningful experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance management
• Demonstrated experience in merging business performance data with 3rd party research and media planning information
• Experience negotiating favorable rates and deal structures with advertising partners
• Strong understanding of marketing testing and reporting methodologies
• Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
• Ability to interface with a wide range of internal teams and ability to build strong relationships internally and externally
• Ability to work within a dynamic environment with tight deadlines and moving targets
• Advanced Excel skills required
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize
• Knowledge or understanding of the business and culture of sports and gaming preferred
• Experience working across multiple businesses within a larger corporate structure is preferred
• Strong advocate for diversity, equity and inclusion

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

• An exciting and fun environment committed to driving real growth
• Opportunities to build really cool products that fans love
• Mentorship and professional development resources to help you refine your game
• Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another 

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!”  We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.  We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance.  Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $99,000 - $124,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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