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Full-Time

Copywriter

Posted on 7/11/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Mid

San Jose, CA, USA

Requires onsite presence in San Jose for three days per week.

Category
Content & Writing
Copywriting
Required Skills
Communications
Journalism
Marketing
Requirements
  • 3+ years' experience as a copywriter in an agency environment, including experience with interactive media and direct marketing.
  • Strong copywriting portfolio, including pieces for international clients.
  • A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
  • An ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
  • Demonstrated communication skills and a meticulous eye for detail.
  • Experience with brainstorming, campaign development, creative brief development, and creative execution.
  • Bachelor's degree in Humanities, Communication, Advertising, Philology, Journalism, or related field or equivalent experience in advertising and/or digital agencies or startups.
Responsibilities
  • Collaborate with creative team members to determine the conceptual and copy direction.
  • Participate in strategic brainstorming, campaign development, creative brief development and creative execution of campaigns.
  • Interact with project teams to understand business objectives and audience demographics.
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
  • Maintain high standards of copywriting and exercise quality control.
  • Work on multiple projects simultaneously.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

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Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE