Manager of Provider Marketing

About the Role

Strategic Marketing Planning

• Develop and execute integrated marketing strategies that align with InStride Health’s mission, business objectives, and provider audience insights—focusing on provider engagement, brand visibility, and revenue growth.
• Monitor industry trends, behavioral insights, and marketing innovations to continuously refine the provider marketing strategy.
• Lead provider-specific market research as needed to understand referring behaviors, unmet needs, geographic nuances, and competitive positioning.
• Drive both depth and breadth among referring providers by executing against and continuing to refine the provider segmentation journey.

Cross-Functional & Stakeholder Collaboration

• Closely partner with internal and external cross-functional stakeholders including Freelancers, Business Development, Payor, Clinical, and Product to ensure executed marketing initiatives are aligned with business goals, reflect clinical and operational realities, and reflect InStride’s brand standards.

Provider-Focused Campaign Development

• Lead the creation and implementation of targeted campaigns for referring providers (e.g. pediatricians, therapists, school counselors), including email nurtures, educational content, and provider-specific assets that articulate InStride’s value proposition.
• Develop, maintain, and evolve a library of provider-facing marketing collateral—both digital and print—such as one-pagers, brochures, decks, and case studies tailored to specific specialties or regions. Ensure consistency in tone, visual design and messaging.

Digital Marketing & Content Strategy

• Oversee the execution of digital provider marketing initiatives including but not limited to email marketing, webinars, programmatic display and provider social —with a focus on conversion and referral engagement.
• Manage the editorial calendar and oversee the development for provider-facing content across channels (e.g. newsletters, blog posts, webinars, website updates, email journeys), ensuring relevance, accuracy, and value. Analyze campaign KPIs regularly and provide actionable recommendations for optimization.

CRM & Data Integration

• Become a subject matter expert in Zoho (CRM) and Sigma (data visualization/reporting), using these tools to inform campaign targeting, lead scoring, segmentation, and performance tracking.
• Lead weekly and monthly performance meetings and provide rationale for missing or exceeding expectations.

Sales Enablement & Field Support

• Support the business development team with marketing materials, regional assets, and training materials designed to educate referring providers and enhance provider relationships.
• Develop content and toolkits for presentations, conference exhibits, and speaking engagements.

What You Need to Succeed in the Role

• 3-5 years of marketing experience, with at least 1-3 years in healthcare provider marketing or referral generation strategies preferred
• Strong verbal and written communication skills with the ability to articulate concepts clearly and compellingly
• Capable of building strong relationships, and leading both directly and via influence; Proven ability to work collaboratively across functions, effectively balancing multiple priorities in a fast-paced environment
• High attention to detail and excellent organizational skills
• Curiosity and a willingness to learn and ask questions to improve outcomes
• Strong quantitative and analytical skills; ability to use data to inform decision making and optimize marketing performance
• Experience using Office and Google products to produce presentations, marketing materials, etc.
• BA/BS degree or equivalent knowledge or experience

The expected annual salary for this role is between $90,000-$110,000. Actual starting salary will be determined on an individualized basis and will be based on several factors including but not limited to specific skill set, work experience, licensure, etc.