We’re looking for candidates who are passionate about education and want to work directly with our learners. As a Lifecycle Communications Manager, you will be part of a dynamic and fast-paced global team responsible for creating all communication campaigns across the customer’s journey, from Acquisition into new programs to Retention of Alumni. Your clear, concise, and actionable communications will help drive successful programs and learner outcomes.

ABOUT THE LIFECYCLE COMMUNICATIONS TEAM :

The Lifecycle Communications Team is a close, effective, versatile, and productive team that supports many programs, teams, and objectives. We manage acquisition and retention communications throughout the Udacity learners’ journey, across all Go-To-Markets (GTMs), including Enterprise, Societal Impact and Government, and Consumer business units. Our communications channels include Email (Primary), WhatsApp, SMS, and Calls through a Call Center. Email campaigns are the majority of our team’s deliverables and workload. As a member of the Lifecycle Communications Team, you’re expected to wear many hats,
collaborate with many stakeholders, and work well independently. Our team is very supportive of one another. We enjoy sharing best practices and adhere to a peer-to-peer QA process.

RESPONSIBILITIES:

● Work with stakeholders in both Learning Experience, Program Management, and Marketing teams to design and own the execution of campaigns
● Day-to-day, you will manage the end-to-end production of emails, SMS, WhatsApp campaigns. This includes template creation, audience segmentation, journey building, and QA processes
● Design experiments to improve the overall effectiveness of various communication strategies
● Develop content, including both copywriting and proofreading for certain programs
● Support the team with peer-to-peer QA. We’ll provide a process and checklist to follow
● Analyze template and campaign performance data to identify areas for improvement
● Be flexible and adaptable, last-minute support for program interventions is often required
● Be a champion of channel best practices
● Follow industry trends in assessing the impact of communication plans

QUALIFICATIONS:

● 3-4 years of experience in email marketing, lifecycle communications, CRM management, or a similar role
● Proven track record of designing, implementing, and delivering effective and innovative communication campaigns and programs
● Experience writing and creating customer-focused communications
● Comfort creating and running large-scale campaigns for global markets
● Proven track record of working both at the strategic and tactical level to design, develop, and execute experiments
● Strong analytical skills, specifically the ability to process, analyze, and interpret data to inform business decisions
● Experience with Blueshift, SendGrid, Eloqua, Litmus is a plus
● Experience in managing complex projects
● You will be working directly in our CRM and CDP. This requires an uderstanding of user attributes, web events, and marketing automation fundamentals
● Experience working cross-functionally
● Great interpersonal skills
● Must be highly organized

Benefits:

Experience a rewarding work environment with Udacity’s perks and benefits!

• At Udacity, we offer you the flexibility of working from home. We also have in-person collaboration spaces in Mountain View, Cairo, Dubai and Noida and continue to build opportunities for team members to connect in person
• Flexible working hours
• Paid time off
• Comprehensive medical insurance coverage for you and your dependents
• Employee wellness resources and initiatives (access to wellness platforms like Headspace, Modern Health )
• Quarterly wellness day off
• Personalized career development
• Unlimited access to Udacity Nanodegrees