Senior Associate
Planning
Posted on 2/6/2024
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-16%

1 year growth

-14%

2 year growth

-12%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Communications
Word/Pages/Docs
PowerPoint/Keynote/Slides
CategoriesNew
Business & Strategy
Product
Requirements
  • Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
  • Ability to work effectively cross functionally with internal and external teams
  • Strong written, verbal communication, and presentation skills
Responsibilities
  • Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
  • Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
  • Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
  • Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning
Desired Qualifications
  • 1+ years of media planning or buying experience
  • Proficient knowledge of basic planning principles and media math
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.