Senior Marketing Manager

The HiLabs Story

Welcome to HiLabs, a trailblazer in delivering AI-powered solutions that transform dirty data into a goldmine of insights for healthcare! We are on a mission to revolutionize the healthcare industry through innovative strategies, collaborative efforts, and an unwavering commitment to enhancing patient outcomes.

HiLabs Team

• Dynamic and multidisciplinary industry leaders
• Passionate healthcare domain experts
• Innovative AI/ML and data science professionals
• Talented individuals from the world’s top universities, business schools, and engineering institutes, including Harvard, Yale, Carnegie Mellon, Duke, Georgia Tech, Indian Institute of Management (IIM), and Indian Institute of Technology (IIT).

Job Title:  Senior Marketing Manager

Job Location: Pune/Bangalore, India

Job Summary

We are excited to find a seasoned and strategic Marketing Manager with 7–10 years of experience who has successfully spearheaded end-to-end marketing programs encompassing branding, messaging, content, thought leadership, GTM, demand generation, and performance marketing.

This role is perfect for a high-energy marketing enthusiast with a stellar track record in scaling B2B SaaS marketing—ideally within the healthcare or data/AI sectors. We are looking for someone who combines creative brilliance with analytical precision and is eager to take ownership of the entire marketing lifecycle—from strategy to execution!

The ideal candidate will be hands-on, data-driven, and proficient in marketing automation tools like Hubspot, Trello, LinkedIn Campaign Manager, Google Analytics, and more, while adeptly managing cross-functional projects in fast-paced, high-growth environments.

Responsibilities

Branding & Messaging

• Define and evolve HiLabs’ vibrant brand identity, tone of voice, and messaging across all platforms
• Ensure consistent and compelling positioning across all channels—website, social media, collateral, media, and beyond!

Content & Thought Leadership

• Drive an engaging content strategy across various formats (blogs, whitepapers, case studies, videos, decks, podcasts, and more!)
• Collaborate with product, sales, and leadership teams to craft narratives tailored to resonate with US payer executives
• Manage the content calendar while actively contributing to writing, editing, and publishing

GTM & Campaign Execution

• Own the end-to-end GTM plans for exciting product launches, webinars, events, and strategic partnerships
• Build, run, and optimize integrated marketing campaigns designed to generate and nurture leads
• Transform marketing insights into actionable plans that elevate awareness and pipeline growth

Performance Marketing & Analytics

• Execute dynamic digital campaigns (email, paid search, retargeting, social, and more) while tracking performance metrics
• Leverage data to refine messaging, optimize conversions, and report ROI to stakeholders
• Manage SEO/SEM strategies in collaboration with agencies or internal teams

Team & Tools

• Work closely with sales, design, product, and leadership to align marketing with overarching business goals
• Maintain and optimize our marketing stack (Hubspot, Trello, WordPress, Canva, Google Analytics, etc.)
• Drive automation, workflows, lead scoring, and campaign tracking within Hubspot CRM

Requirements

• 7–10 years of proven experience in B2B SaaS marketing with ownership across content, brand, and performance
• Strong storytelling ability with a knack for crafting messages that captivate executive-level audiences
• Deep understanding of demand generation, inbound/outbound marketing, and ABM strategies
• Strong grasp of tools like Hubspot, Trello, Google Analytics, SEO platforms, and LinkedIn Campaign Manager
• Excellent writing and verbal communication skills
• Bachelor's degree in marketing, business, communications, or a related field
• Preferred: MBA from a reputed institute

Bonus If You Have:

• Experience marketing to U.S. healthcare payers or enterprise SaaS buyers
• Experience working in high-growth startups or scaling marketing teams from the ground up
• A personal passion for healthcare innovation, AI, or data-driven transformation
• Familiarity with graphic or video editing tools (e.g., Canva, Adobe Premiere, Descript)

HiLabs is an equal opportunity employer (EOE).

No job applicant or employee shall receive less favorable treatment or be disadvantaged because of their gender, marital or family status, color, race, ethnic origin, religion, disability, or age; nor be subject to less favorable treatment or be disadvantaged on any other basis prohibited by applicable law.
HiLabs is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce to support individual growth and superior business results.

HiLabs Total Rewards

We offer a competitive salary, accelerated incentive policies, H1B sponsorship, and a comprehensive benefits package that includes ESOPs, financial contributions for your ongoing professional and personal development, medical coverage for you and your loved ones, 401k, PTOs, and a collaborative working environment. Enjoy smart mentorship and work alongside an incredibly talented team of multidisciplinary professionals from highly renowned and accredited medical schools, business schools, and engineering institutes!