Please note that this position is based in San Diego, CA. Acadia’s hybrid model requires this role to work in our office three days per week on average.

As a Senior Product Manager, Consumer Marketing, you will play a key role in the implementation of the Rare disease strategy. You will contribute to the consumer strategy  and execute on the tactics aligned to the rare disease franchise.

Primary Responsibilities:

• Support the overarching strategic engagement plan for the Rett community to drive brand awareness.
• Support Caregiver Educational programs, including content development, relationship management and event oversight.
• Manage and Implement patient CRM strategy for both unbranded disease education and branded promotions that align with the patient journey
• Manage internal and external partners on day-to-day program execution and optimization of branded and unbranded web properties ensuring they drive toward strategic goals.
• Manage analytics on all consumer marketing activities such as media, websites, email marketing and social media
• Support Caregiver advisory boards
• Support Caregiver initiatives that may include educational programs, live events and materials, guest speakers, advisory boards, testimonials, video, and photo shoots, etc.
• Manage label updates to branded materials.
• Partner with Commercial Operations to manage the training, printing, and fulfillment for consumer materials, including translations.
• Actively manage multiple agency partners to ensure execution on agreed timelines, budget, and quality deliverables.
• Ensure execution of Marketing activities in compliance with Medical, Regulatory and Legal requirements and processes.
• Participates in and adheres to MLR submission and review processes.
• Develops and delivers presentations as needed to commercial leadership and other internal groups.
• Adheres to all corporate policies and industry guidelines in a compliant manner.
• Other responsibilities as assigned.

Education/Experience/Skills:

Bachelor’s degree in Marketing or related field.  5+ years of demonstrated experience in pharmaceutical/biotechnology industry within marketing.  Digital marketing experience a plus.  Consumer marketing experience in rare disease a plus. An equivalent combination of relevant education and experience may be considered.

• Consumer pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
• Operational knowledge of medical, regulatory, legal review process
• Rare disease experience preferred
• Passion for patients
• Good verbal and communication skills.
• Willingness and passion to learn.
• Ability to work in a dynamic, fast-paced team-oriented environment.
• Ability to interface and collaborate with other departments to achieve business goals.
• Able to build and maintain effective working relationships.
• Able to gain the cooperation of others.
• Able to make and prioritize process and resource decisions based on overall team needs.
• Ability to travel up to 20% of time.

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 20% of the time and work after hours if required by travel schedule or business issues.

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