Director – Omnichannel Analytics

What You'll Do

We are seeking a strategic and data-driven Director of Omnichannel Analytics to lead the measurement, optimization, and strategic insight generation for our promotional and digital initiatives.

The Director will be responsible for shaping BridgeBio’s omnichannel analytics strategy across HCP and patient audiences, spanning all channels and audiences including marketing activities, media, and field-based promotions. The Director will partner closely with key stakeholders in Marketing, commercial analytics, and external partners to translate complex customer data and analytics into recommendations that inform decision-making for channel investments, customer activation, and ongoing optimizations.

In the rare disease space—where audiences are small, journeys are complex, and impact is profound—this role is critical to ensuring that every interaction is meaningful, compliant, and effective and efficient.

Responsibilities

Strategy And Leadership

• Develop and execute a comprehensive omnichannel analytics strategy aligned with the objectives of the business.
• Lead omnichannel analytics, insights, data architecture, and testing roadmap, and related communications to both Marketing and Commercial Analytics leadership across products.
• Analyze customer behavior, engagement, and exposure to identify and characterize key customer segments. Collaborate with sales and marketing teams to develop robust targeting strategies, multi-channel mix models, and message optimization tailored to each unique customer journey.
• Build and lead a small, high-performing, omnichannel analytics team in the longer term.

Digital Performance Measurement & Optimization

• Lead end-to-end measurement of digital marketing performance across channels, including websites, paid media (digital and non), email/CRM, social, and programmatic campaigns.
• Analyze HCP and patient exposure and engagement journeys to identify opportunities for optimization and development of future initiatives.
• Define and track KPIs aligned to brand objectives, including awareness, engagement, conversion, and patient support outcomes.
• Develop dashboards and reporting frameworks that provide clear, real-time visibility into performance.

Advanced Analytics & Experimentation

• Own test-and-learn roadmap across channels including test design and implementation either internally or vendor-enabled.
• Apply advanced analytics techniques, including attribution modeling, multi-channel mix modeling, and predictive analytics, to optimize marketing investments. Assess current and future audience models for use across channels.
• Partner with Marketing, Commercial Analytics and Data Science to explore next-best-action and AI-driven personalization opportunities.

Data Integration & Technology Enablement

• Collaborate with IT to ensure seamless integration of digital data sources (web analytics, CRM, media platforms, consented patient data).
• Ensure accuracy, consistency, and governance of digital data across platforms.
• Evaluate and implement digital analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, CDPs, BI platforms).
• Design architecture, roadmap, and source prioritization for marketing data ideal state across products.

Where You'll Work

This is a hybrid role and requires in-office collaboration 2-3x per week in our San Francisco and Palo Alto offices.

Who You Are

• Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); advanced degree (MBA, MS, PhD) preferred.
• 8+ years of experience in analytics, with a strong focus on digital or omnichannel analytics, preferably in the pharmaceutical/biotech industry.
• Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python
• Expertise in omnichannel analytics, marketing performance measurement, and customer journey analytics, including measuring, mining, and generating insights from digital customer engagement data within all digital channels.
• Experience in rare disease, specialty therapeutics, or highly targeted patient populations strongly preferred.
• Experience with CRM systems (e.g., Veeva) and digital marketing platforms.
• Experience with daily use of a/b testing platforms (e.g. Optimizely).
• Proven ability to influence senior stakeholders and translate analytics into business impact.
• Strong communication and storytelling skills, with the ability to simplify complex analyses.
• Experience leading teams and managing cross-functional initiatives.

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