Full-Time

Head of Performance Marketing

Confirmed live in the last 24 hours

Addepar

Addepar

1,001-5,000 employees

Investment management software for financial professionals

Fintech
Financial Services

Compensation Overview

$170k - $266kAnnually

+ Bonus + Equity

Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Data Analysis

You match the following Addepar's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 12+ years of experience in performance marketing, with a proven track record of driving revenue growth in a finance and B2B environment.
  • Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising.
  • Strong experience in leading event and conference strategies as key components of the overall marketing and brand-building effort.
  • Strong analytical skills with the ability to leverage data to inform strategic decisions.
  • Experience leading high-performing teams, with a demonstrated ability to build a culture that balances innovation with results-driven execution.
Responsibilities
  • Developing and executing comprehensive performance marketing strategies: Create and implement multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion.
  • Expanding Addepar brand recognition across new and existing client segments, geographies, and personas: Leverage insights to expand marketing efforts across underserved client segments, new geographical markets, and differentiated personas, ensuring comprehensive coverage and relevance in all efforts.
  • Driving demand generation: Utilize a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value.
  • Creating, implementing, and overseeing events and conference strategy: Lead the strategy, planning, and execution of all key events and conferences, ensuring alignment with brand objectives and optimizing these platforms as critical channels for client engagement, lead generation, and brand building.
  • Optimize Digital Marketing and Web Channels: Strategically manage and allocate budgets across digital marketing and web channels, including paid search, social media, web/display advertising, email, content marketing, SEO, and on-site experiences. Drive cohesive strategies that enhance brand visibility, optimize user engagement, and support growth objectives.
  • Measuring and analyzing performance: Implement robust KPI tracking and analytics to measure campaign effectiveness, identify opportunities for optimization, and adjust strategies to ensure continued success.
  • Fostering a strong culture alongside achieving results: Balance driving performance with cultivating a high-performing, inclusive, and growth-oriented team culture. Lead by example, empowering team members to innovate and collaborate effectively, while ensuring accountability for measurable outcomes.
  • Leading and mentoring a high-performing team: Build, develop, and inspire a team of talented marketing professionals, creating an environment that encourages both professional growth and excellence in execution.
  • Nurturing and maintaining cross-functional relationships: Combine your understanding of the needs of the business with the requests and asks of our cross-functional partners in GTM, Enablement, and Product.

Addepar provides investment management software designed for financial professionals, including asset managers and financial advisors. The platform aggregates and analyzes financial data, enabling users to make informed investment decisions. It allows for portfolio alignment with specific targets, modeling of asset allocations, and testing of hypothetical performance across various scenarios, including the management of illiquid assets. Addepar's software offers a comprehensive view of client portfolios, helping professionals optimize financial goals and cash flow. The company operates on a subscription model, which includes features for billing and fee management, ensuring transparency in costs. With a strong presence in the global market and a large user base, Addepar focuses on leveraging data and technology to enhance the services investment professionals provide to their clients.

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$625.3M

Headquarters

New York City, New York

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Addepar's new trading platform enhances advisor workflows and client insights.
  • Partnerships with firms like Corient expand Addepar's client base and market reach.
  • Generative AI integration offers innovative solutions for managing tech disruption risks.

What critics are saying

  • Addepar's trading platform faces competition from established trading solutions.
  • Generative AI integration may introduce risks of AI biases affecting investment decisions.
  • Reliance on partnerships could pose risks if expected growth is not achieved.

What makes Addepar unique

  • Addepar aggregates portfolio, market, and client data for over $4 trillion in assets.
  • The platform integrates with over 100 partners, offering a comprehensive wealth management solution.
  • Addepar's Marketplace focuses on alternative and private market investments, enhancing investment options.

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Benefits

Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar

Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world

Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule

Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy

Learning & Development Allowance: Your continued growth and development are important to us

Dynamic Team: Strong investment in the best talent at the intersection of technology and finance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Investment Executive
Oct 9th, 2024
Tech roundup: IG partners with fintech to offer online estate planning services

Great-West Lifeco announced the acquisition of Pennsylvania-headquartered Plan Management Corp. in a release on Sept. 23, but did not disclose the deal's financial terms.

InspireChat
Sep 25th, 2024
Addepar launches trading platform | Wealth management

Addepar, a technology provider for RIAs and wealth managers, has announced the launch of its trading platform, the rollout of dashboard enhancements and other enhancements to its products.

PR Newswire
Sep 24th, 2024
Addepar Launches Powerful Trading Solution, Intuitive Dashboards, and Enhanced Design to Bring Data to Life

NEW YORK, Sept. 24, 2024 /PRNewswire/ - Addepar, a leading global technology and data platform for investment professionals, today announced the launch of Addepar Trading, Dashboards, and other design enhancements to streamline advisor workflows and deliver deeper insights for clients.

PR Newswire
May 23rd, 2024
Corient Selects Addepar In Transformative Partnership

Collaboration aligns Corient's growth goals and focus on client excellence with Addepar's robust technology, data foundation and scalable infrastructureNEW YORK, May 23, 2024 /PRNewswire/ -- Addepar , a global technology and data company for investment professionals, announced today that it has been selected by Corient Private Wealth LLC ("Corient") , a leading U.S. wealth management firm serving high- and ultra-high-net-worth clients, as its central platform for client portfolio data aggregation and performance reporting."Through this partnership, our advisors and clients will have access to unrivaled reporting and high-quality data analysis from Addepar's market-leading technology," said Lennie Gullan, Partner and Chief Operating Officer at Corient. "As one of the country's largest and fastest-growing integrated wealth management firms, we have built a highly differentiated technology platform through significant investments in best-in-class technologies. We believe Addepar is well-equipped to support the complex needs of our advisors and clients, while also being capable of innovating at the pace our business requires."Addepar will be the exclusive portfolio data aggregation and performance reporting solution across Corient's extensive client portfolio of $1601+ billion in assets."We are thrilled to partner with Corient," said Peter O'Brien, Global Head of Sales and Partnerships at Addepar. "With Addepar, Corient will be able to create firm-wide efficiencies and streamline its tech stack and data management, minimizing complexity while elevating both the advisor and client experience.""As the industry continues to consolidate, Addepar is committed to meeting our clients where they are to transform the way investment professionals manage important client relationships and deliver on a full offering to create lasting value," said Eric Poirier, Chief Executive Officer at Addepar. "Like Corient, Addepar is committed to delivering unrivaled client excellence, and we believe this partnership will do just that."The Addepar platform provides investment professionals with a complete portfolio solution for managing and aggregating data, performing analysis, reporting and communicating with clients in a modern way

Crowdfund Insider
Apr 10th, 2024
Wealthtech Addepar Reports Strong Q1 2024, Releases Research On Managing Exposure To Innovative Technologies

Inside Addepar, a quarterly update of Addepar platform developments, research insights and client, partner and company announcements has been released.Addepar says that it just “completed a strong first quarter, building on their momentum from 2023 and setting the stage for an even stronger 2024.”Addepar notes in a blog post that they “automated bill tracking and reconciliation and enabled you to make edits to your ownership map, directly within the module.”Addepar Research published a report “on managing exposure to breakthrough technologies like ChatGPT in collaboration with Stanford’s Research Initiative on Long-Term Investing, and we spotlight new integrations with Asset-Map, Orca and WealthHub.”Addepar’s approach to portfolio modeling remains focused and strategic, “defining complex ownership structures in a hierarchical view that enables you to click down into individual holdings or collapse entire portfolios.”Addepar says that it started 2024 by “making the ownership map more powerful.”Now clients can use the map “as a visual guide to edit ownership faster and with fewer mistakes. Create, link and unlink entities without leaving the page, and those edits will be immediately reflected across the entire application.”Addepar now reconciles fees “for you every hour, simplifying the billing process so you can focus on the exceptions. For every Bill to Account, bills will get marked as paid when a received account fee matches the bill within one cent.”Addepar clients can review the Release Notes “for details on latest product updates.”Many investors are considering “how new technologies – including ChatGPT and other forms of generative AI – may impact their portfolios.”Addepar Research, in partnership with Stanford’s Research Initiative on Long-Term Investing, released a study of “how professional investors manage such tech disruption risks and opportunities.”Addepar is also pleased to share new partnerships with Asset-Map, Orca and WealthHub.As explained in a blog post, Asset-Map creates reports “that visualize all of a household’s members, entities, financial assets, liabilities, cash flows and insurance policies, providing a straightforward way to quickly address gaps in a financial plan and uncover new opportunities.”Orca is an intelligent software application “built to help anyone who owns, manages or supports an ownership structure to gather, visualize and share legal, tax and compliance data.”WealthHub’s fiduciary management solution “integrates investment data and reporting with automated workflow, contact management and prospecting, task scheduling, document management, and compliance.”Addepar further noted that they announced Bob Pisani is now Addepar’s Chief Technology Officer, “leading global engineering teams to deliver ambitious, client-centric innovations.”Bob brings decades of deep hands-on engineering and financial services expertise “to accelerate business and drive client growth on a global scale. Learn more about his appointment here.”