Full-Time

Growth Marketing Manager

Posted on 8/20/2024

Captions

Captions

51-200 employees

Video captioning and translation services

Consumer Software
Entertainment

Senior

New York, NY, USA

Requires in-person presence at NYC HQ located in Union Square.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
SQL
SEO
Marketing
Excel/Numbers/Sheets
Requirements
  • 5+ years of experience in an analytically-minded role, with 3+ years of experience focused on SEO, ASO, CRO, or other areas of Growth.
  • A deep understanding of SEO best practices, familiarity with tools like Google Search Console, Ahrefs, and Semrush, and the ability (and desire) to prioritize SEO opportunities effectively.
  • Strong analytical chops. You have the ability to analyze data to uncover insights — whether in Excel or SQL — and are comfortable clearly explaining your analysis and conclusions.
  • Experience working cross-functionally across Marketing, Engineering, and Data Science to launch and measure growth experiments. You work well with others and can drive initiatives forward.
  • A high level of organization; you’re adept at juggling multiple tasks and priorities, and have a system to ensure things don’t slip through the cracks.
  • A desire to move quickly and experiment, with a good nose for impact. You like testing things, but also have a good sense of which tests are impactful (and which aren’t).
Responsibilities
  • Own the roadmap and execution of a high velocity of experiments across the customer lifecycle, ranging from organic search, app store optimization (ASO), localization, and conversion rate optimization (CRO) — even new channel launches.
  • Develop and implement SEO strategies that drive organic traffic lift and take advantage of rising search trends; you’ll monitor and drive SEO technical optimizations, partnering with Engineering and across Marketing to guide content creation that addresses relevant consumer search interest.
  • Analyze funnel stages to identify key dropoff points and new opportunities for growth; size opportunities to make sure we’re focusing on the most impactful experiments, whether they’re focused on acquisition, conversion, adoption, or retention.
  • Lead high-priority special projects. You will drive forward priority cross-channel initiatives or analyses, acting as a “swiss army knife” across the Marketing team and partnering with teams like Engineering and Data Science to drive results.
  • Track and report on key metrics, trends, and performance indicators; be accountable for metrics related to impact of experiments.

Captions.ai enhances video content by providing captioning and translation services tailored for content creators, social media influencers, marketing agencies, and businesses. Their main offerings include automatic subtitle generation, translation into 28 languages, and video compression to improve performance. These tools simplify the video production process, allowing users to produce professional-quality videos with ease. Unlike many competitors, Captions.ai uses a freemium model, offering basic services for free while charging for advanced features, which helps attract a large user base and convert free users into paying customers. The company's goal is to make high-quality video content accessible to a wider audience, and recent funding will support their growth and product development.

Company Stage

Series C

Total Funding

$82.7M

Headquarters

New York City, New York

Founded

2021

Growth & Insights
Headcount

6 month growth

4%

1 year growth

-23%

2 year growth

-10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Captions secured $60 million in Series C funding, indicating strong investor confidence.
  • The acquisition of AlpacaML enhances Captions' creative tools with AI rendering capabilities.
  • Expansion to web and desktop platforms increases accessibility and user engagement.

What critics are saying

  • Increased competition from startups like Beeble AI could challenge Captions' market position.
  • Integration challenges from AlpacaML acquisition may delay product enhancements.
  • Rapid expansion may stretch resources, potentially affecting service quality.

What makes Captions unique

  • Captions offers AI-powered video editing with automatic subtitle generation and language dubbing.
  • The platform supports video compression for optimized performance and accessibility.
  • Captions uses a freemium model to attract a wide user base and convert to paid plans.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Wellness Program

Unlimited Paid Time Off

Flexible Work Hours

INACTIVE