Digital Experience & SEO Specialist

We’re looking for a Digital Experience & SEO Specialist (Web + SEO + Owned Channels) to manage and optimize our owned channels. You’ll be responsible for keeping our website fast, user-friendly, and conversion-optimized, while also driving growth through SEO and digital experience tools like Qualified, Navattic, and Wistia.

You’ll partner with agencies, content, and design teams to deliver a best-in-class digital experience that fuels our demand engine. This role is ideal for someone who enjoys cross-team collaboration, has a keen eye for user experience, and is looking to grow their career in digital marketing.

Responsibilities

• Manage CMS updates in WordPress: landing pages, blog posts, copy changes, template updates.
• Partner with cross-functional teams to manage different areas of the website across various user journeys.
• Collaborate with agencies on new site builds, localization, and SEO execution.
• Drive on-page SEO: metadata, keyword optimization, content tagging, SEMrush reviews.
• Own CRO and UX optimization (form fills, page load, navigation, chatbot experiences).
• Manage and optimize digital experience tools (Qualified chat, Navattic demos, Wistia embeds).
• Ensure analytics and tagging are accurate in GA4 and GTM in partnership with GTM Ops and the Performance Marketing Specialist.
• Support campaign launches with high-quality landing pages and seamless user experiences.
• Work within our Integrated Marketing Campaign (IMC) framework to ensure digital experiences are delivered on time, aligned to GTM priorities, and measurable against pipeline outcomes.
• Collaborate with other platform owners (e.g., 6sense, Pardot) to ensure consistent execution across channels.
• Manage company profile pages on review sites (G2, Capterra, etc.).

Qualifications

• 2–4 years of B2B SaaS digital marketing, SEO, or web experience.
• Proficiency with CMS platforms (WordPress required; Webflow a plus).
• Familiarity with SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and Google Tag Manager.
• Basic HTML/CSS skills for troubleshooting and QA.
• Strong organizational skills and ability to manage multiple projects.
• Must be able to work with Eastern Time zone overlap.
• Team player who thrives in a collaborative, fast-moving environment.

What We Value

• Creativity + curiosity – you’re agile, clever, and always looking for ways to improve UX and SEO.
• Collaboration – you thrive on working closely with content, design, and agencies.
• Judgment – you know when to hold firm to process and when to flex to keep things moving.
• Balance – you treat emergencies as the exception, but recognize when something truly is urgent.
• Openness – you thrive in an environment where ideas are shared freely and collaboration is the default.
• Ownership – you take responsibility for your work from build through QA and reporting.

Mattermost takes a market-based approach to pay, and compensation may vary depending on your location in Canada. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.