Full-Time

Product Marketing Manager

Marketplace

Posted on 11/16/2024

Field Nation

Field Nation

1,001-5,000 employees

Connects businesses with freelance technicians

Consulting
Enterprise Software

Compensation Overview

$104k - $123kAnnually

Mid

Minnesota, USA

Hybrid role requiring in-office presence in Minnesota.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 3-5 years of product marketing (or product marketing adjacent) experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting market research) in the B2B technology space.
  • Exceptional writing, communication, and presentation skills, with the ability to distill complex information into clear, concise, and compelling messages.
  • Demonstrated ability to create high-quality sales collateral and supporting materials, including presentations, sell sheets, talking points, and objection handling – working with marketing as needed.
  • Project management skills, including the ability to prioritize tasks, manage multiple initiatives simultaneously, and meet deadlines.
  • Strong collaboration and interpersonal skills, with the ability to build cross-functional relationships and work across multiple teams.
  • Self-starter energy that doesn’t wait to be told what to do. Ability to operate autonomously and problem-solve independently.
Responsibilities
  • Serve as the expert, evangelist, and PMM owner for our Marketplace product practice area, leading cross-functional go-to-market efforts for Tier 1 – Tier 5 product launches.
  • Partner with the Marketplace product managers to collaboratively determine release scope and timelines along with awareness, trial, and adoption KPIs.
  • Develop all launch-related collateral, enablement, and change management materials for internal and external audiences, including FAQs, sell sheets, pitch slides, release notes, support articles, and more.
  • Measure and monitor the effectiveness of the launch plan and how we’re tracking against awareness, trial, and adoption KPIs – iterating on our approach and adjusting as needed to stay on track.

Field Nation connects businesses with skilled freelance technicians for on-demand work orders, primarily in the United States. The platform allows companies to manage their workforce efficiently by accessing a large network of pre-vetted professionals based on location and specific skills. Businesses can post work orders, and technicians can bid on them, with Field Nation earning a fee from each completed order. This model helps reduce overhead costs and provides flexibility in staffing. With 1.4 million work orders completed annually and a 98% success rate, Field Nation ensures quality through a rigorous vetting process. The platform also offers tools for businesses to create custom profiles and build trusted teams, along with industry insights to help improve operational efficiency. The goal of Field Nation is to optimize field operations for businesses by providing a reliable and efficient way to connect with top talent.

Company Stage

Seed

Total Funding

$58.5M

Headquarters

Minneapolis, Minnesota

Founded

2008

Growth & Insights
Headcount

6 month growth

3%

1 year growth

6%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the Best Places to Work award for the third time highlights a positive work culture, which can attract top talent and improve employee retention.
  • Partnerships with companies like Kinettix and Coleman Technologies expand Field Nation's service offerings and market reach, providing more opportunities for growth.
  • The appointment of experienced leaders like Jeff Novotny and Nicole Gode strengthens the company's strategic direction and operational efficiency.

What critics are saying

  • The reliance on the U.S. market limits Field Nation's growth potential compared to competitors with a global presence.
  • Maintaining a high success rate requires continuous investment in vetting processes, which could strain resources.

What makes Field Nation unique

  • Field Nation's platform specifically targets the U.S. market, providing a tailored solution for local businesses unlike global competitors.
  • The company’s rigorous vetting process ensures a 98% success rate, setting it apart from other freelance marketplaces with less stringent quality controls.
  • Field Nation's focus on industry-specific insights and case studies helps businesses understand the tangible benefits of using their platform, unlike competitors who may not offer such detailed resources.

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