Head of Video

Global Radio headquarters, Leicester Square - digital façade installation. 5 Aug, 2026 Phoenix Adbuild were delighted to be invited to tender for the complete replacement of the digital façade at Global Radio's prestigious headquarters in London's Leicester Square. Being selected as the preferred contractor for such a high-profile project was a privilege and a testament to its team's expertise in delivering complex digital display installations. Following its appointment, the project commenced with a comprehensive on-site survey to assess the existing installation and plan every aspect of the replacement. The original LED displays were carefully removed and responsibly recycled, with component materials processed through approved recycling channels. To help the client make the final product selection, Phoenix Adbuild installed a temporary demonstration screen, allowing them to evaluate the available display technology before the new system was procured. Behind the scenes, its engineering team was already progressing the next phase of the project. Structural steelwork was designed, detailed drawings were produced, independently reviewed by structural engineers, and approved by the client before manufacturing began. Careful planning at this stage ensured the installation could proceed efficiently and safely. Working alongside the principal contractor during the building refurbishment presented its own challenges. As the construction programme evolved, its installation schedule was adjusted several times to accommodate the overall project timeline. Thanks to careful coordination and flexibility from its team, Phoenix Adbuild maintained progress and continued to meet every key milestone. The central London location added another level of complexity. Leicester Square is one of the capital's busiest pedestrian areas, meaning vehicle access was heavily restricted. All deliveries had to be carefully planned and completed during early morning access windows, with installation vehicles relocated off-site once unloading was complete. Installation of the structural steel framework required precise coordination with multiple trades working simultaneously on site. Once the framework was in place, the LED screen support frames were installed with exceptional accuracy. With a pixel pitch of just 4.8mm, even the slightest misalignment between frames could become visible on the finished display. Achieving perfect tolerances at this stage was essential, demonstrating the importance of meticulous preparation and attention to detail. While the external installation progressed, its electrical engineers worked throughout the building to install the power distribution equipment, communications racks, and the extensive cabling infrastructure required to support the new digital façade. The project also included the installation of two LED tower displays positioned either side of the main entrance. During construction, the client requested that these displays be protected by glass. As the screens required front access for future servicing, its design team developed a bespoke sliding mounting system that allowed the displays to move safely while maintaining uninterrupted power and data connections. After extensive design and testing, the solution proved both practical and highly effective. Photo's below :- Testing the sliding towers With the support structure complete, power and data cabling were installed before the LED modules were fitted. Bespoke powder-coated aluminium surrounds were then installed, providing a premium architectural finish that complemented the building's new façade. The final stage required the greatest level of care. Each LED module was individually installed and the system was progressively commissioned. Every module was handled with extreme precision, with each pixel inspected to ensure flawless performance. Any defective pixels, damaged shaders or minor imperfections were replaced immediately, ensuring the finished installation met the exceptionally high standards expected for the entrance to Global Radio's flagship headquarters. The completed project delivered a striking, high-resolution digital façade that enhances one of London's most recognisable media headquarters. It stands as an excellent example of its ability to manage technically demanding, high-profile installations while maintaining the highest standards of engineering, quality, and workmanship. Post Views: 15

Fonix and Global extend mobile interactivity partnership with new three-year agreement. 09/07/2026. Nearly a decade ago, Zensend first started working with Global on mobile engagement for its radio brands. Today, Zensend is pleased to announce the extension of its partnership for a further three years. Global, the Media & Entertainment group, is home to some of the UK's most recognised radio brands, including Heart, Capital and Radio X. Its technology sits behind the interactive campaigns that keep listeners engaged, supporting competitions and messaging to deliver seamless audience experiences across broadcast, digital and connected platforms. The extension reflects the continued success of the partnership and a shared commitment to delivering innovative, scalable and reliable audience engagement solutions. Jo Baldwin, Managing Director, Consumer Enterprises at Global, said: "Fonix has been an integral part of how audiences connect with our brands for nearly a decade. Their reliability, expertise and commitment to innovation make them the ideal partner as we continue to develop the next generation of listener experiences. We're thrilled to be extending our partnership for a further three years." Rob Weisz, CEO of Fonix, said: "We're delighted to extend our exclusive partnership with Global. We've built a strong and highly collaborative relationship supporting some of the UK's biggest and most-loved radio brands with mobile engagement solutions that deliver real value for audiences and broadcasters alike. This extension reflects the success of what we've built together and our shared ambition to keep raising the bar. We're excited for what comes next." Here's to the next chapter.

Global and Manchester Airport unveil new digital billboards to supercharge campaigns for brands. Global, the Media & Entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport's newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers. Manchester Airport's £1.3 billion revamp of Terminal 2 now introduces a 4K HD 'Sky Screen' with full motion and dynamic capabilities stretching five metres wide, plus 15 premium small and large format displays throughout the terminal. The addition of new screens takes Global's advertising inventory to a total of 68 digital screens across the airport and 31 classic posters, including Europe's largest advertising site in an airport - The Wonderwall. Often referred to as "The Gateway to the North", Manchester Airport is the UK's third busiest airport, and the largest outside London. A ten-year transformation has enhanced the airport's capacity and services to meet the needs of its evolving traveller base. Terminal 2 now handles over 75% of Manchester Airport's passenger traffic, having grown its operations to accommodate more than 50 airlines and connect travellers with more than 200 long-and-short-haul destinations worldwide. Maintaining its position as the largest airport media owner, Global is Manchester Airport's exclusive ad sales partner, providing brands with opportunities to showcase their products and services as part of a customer's journey - from the check-in hall, all the way through to departures, and meeting them back home again in baggage reclaim. Nicole Guerretta, Director of Partnerships for Transport & Business Development at Global added: "The expansion of Terminal 2, alongside a major investment in new digital screens across the space, creates a powerful opportunity for brands to connect with audiences at the moment their journey really begins. People arrive at the airport in a receptive, ready to spend mindset, open to what's around them. Coupled with a fast paced and engaging retail environment, and a mix of large format, full motion and 4K screens strategically placed throughout the terminal, brands can show up in that moment and be part of a passenger's journey from check in through to departures and back again when they return." Stephen Turner, Chief Commercial Officer at Manchester Airport, said: "Here at Manchester Airport we're proud to connect the North to the world and thanks to our ten-year, £1.3bn investment programme, we're now doing that via our ultra-modern, award winning Terminal 2. That overhaul, alongside the ongoing project to improve and expand Terminal 3, doesn't just benefit our passengers - it also benefits all the stakeholders operating around the airport, including advertisers, who are able to reach their audiences in an eye-catching way via Global's state-of-the-art screens including our enormous Wonderwall." In addition to Manchester Airport, Global's airport advertising portfolio spans London Gatwick, London Luton and London Stansted, East Midlands, Birmingham, Aberdeen, Glasgow, Southampton, London Southend, Prestwick, and Guernsey. Global and Manchester Airport unveil new digital billboards to supercharge campaigns for brands added by newsroom on July 7, 2026 View all posts by newsroom.