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Screwfix partners with Google to offer tradespeople practical AI skills. By Dalvinder Kular 17/07/2026 Google has partnered with building trade retailer Screwfix to help tradespeople across the UK develop practical AI skills that it said can save them time and support business growth. The initiative will bring in-store demonstrations and guidance to Screwfix locations across the UK, offering builders, plumbers, electricians and other tradespeople practical advice on using AI tools in their daily work. According to Google's research, some 86 per cent of construction workers already use AI at work. However, 71 per cent said they want to learn more, while 54 per cent do not know where to go for guidance. Just 16 per cent believe they are getting significant value from AI tools. Through the collaboration, Google will show customers how AI can help with business tasks, including turning handwritten notes into customer proposals and converting rough sketches into 3D visualisations. The companies said the programme aims to help small businesses reduce the time spent on administration and make better use of AI tools that many workers already have access to through their smartphones. Earlier this month, Screwfix announced a price-matching scheme for tradespeople in response to what it called "cost pressures" in the country. The scheme, called Price Promise, allows tradespeople to refund the difference if they are able to find a product for a lower price within seven days of purchase. The commitment applies for purchases made in store, through the Screwfix app and via its website. The company said it works hard to keep its pricing competitive, but that if a lower price is found, it is easy to claim through the scheme by providing proof of the lower price in a Screwfix store.

Discover the latest blogs on Outdoor advertising in USA. Quick answer: Screwfix has launched a new campaign with M+C Saatchi Group UK that uses the visual language of sports advertising to highlight its convenience-focused services, including Sprint Delivery, Click & Collect and Check-In. Screwfix builds on "no Stopping You" Screwfix has partnered with M+C Saatchi Group UK to launch the next phase of its successful "No Stopping You" platform. The new campaign, titled "Screwfix Convenience", focuses on the retailer's strongest competitive advantage: helping customers get what they need as quickly and efficiently as possible. According to recent customer research, convenience remains the number one reason people choose Screwfix over competitors. Bringing sports energy to trade retail. Inspired by the visual language of iconic sportswear campaigns, the creative uses dynamic photography, bold typography and high-energy layouts to communicate speed and performance. The approach allows Screwfix to break away from traditional retail advertising while making its convenience services feel more memorable and emotionally engaging. By borrowing familiar cues from sports marketing, the campaign positions speed as a competitive advantage rather than simply a service feature. Sir Mo Farah leads the campaign. Olympic champion Sir Mo Farah returns as the face of the campaign, helping connect the retailer's services with ideas of speed, endurance and performance. His presence provides an immediate and recognizable link to the campaign's central message while adding personality and credibility to the creative. The athlete's reputation makes him a natural ambassador for a campaign built around helping customers keep moving without interruption. Highlighting convenience services. The campaign focuses on three key services that save customers valuable time. * Sprint Delivery in as little as 20 minutes. * Click & Collect in as little as one minute. * Check-In for faster in-store collection. These services are positioned as practical tools that help tradespeople and DIY customers complete projects more efficiently. OOH and social working together. Two social-first films featuring Sir Mo Farah bring the campaign to life through spontaneous and humorous interactions designed specifically for digital audiences. The integrated approach helps reinforce the convenience message across multiple customer touchpoints. Why this campaign works. * Transforms convenience into a compelling brand story. * Uses sports advertising cues that consumers instantly recognize. * Leverages Sir Mo Farah's association with speed and performance. * Highlights tangible customer benefits rather than generic claims. * Combines OOH, digital and social channels for maximum impact. Screwfix Convenience demonstrates how brands can use cultural references from outside their category to make functional benefits more engaging. By presenting speed as a performance advantage, Screwfix reinforces its position as a retailer built around helping customers get the job done faster. Frequently asked questions. It is a sports-inspired advertising campaign created by M+C Saatchi Group UK to promote Screwfix's convenience services. Olympic champion Sir Mo Farah serves as the campaign ambassador. Sprint Delivery, Click & Collect and Check-In are the primary services highlighted. Sport is strongly associated with speed and performance, helping communicate Screwfix's convenience proposition more effectively. Ready to advertise outdoors? BM Outdoor plans, buys and prints OOH campaigns across all 50 states. Request a free quote with no commitment.

Screwfix puts speed and convenience centre stage in latest campaign from M+C Saatchi Group UK. Jun. 08, 2026 Screwfix has unveiled a new campaign created in partnership with M+C Saatchi Group UK, building on the momentum of its 'No Stopping You' brand platform by positioning the retailer's convenience services through the visual language of sportswear advertising. The campaign comes as new customer research from Screwfix highlights convenience as the retailer's strongest competitive advantage. "Screwfix Convenience" is designed to reinforce speed and ease as core brand strengths, while driving usage of Screwfix Sprint Delivery, Click & Collect and Check-In services among tradespeople and DIY customers. At the centre of the work is Screwfix ambassador Sir Mo Farah, whose association with speed helps bring the retailer's convenience proposition to life. Building on last year's launch campaign, the latest creative evolves 'No Stopping You' from a broad brand platform into a more direct expression of Screwfix's category-leading delivery and collection services. Inspired by the visual language of iconic sportswear campaigns, the series of out-of-home executions use dynamic photography, bold typography and high-energy compositions to disrupt expectations within the trade retail category and showcase Screwfix's speed and ease. The creative approach was rooted in the idea that no category conveys speed and performance more convincingly than sport. By applying those established visual and emotional cues to trade retail, the campaign positions Screwfix Sprint Delivery, Click & Collect and Check-In not simply as services, but as advantages that help customers keep working without interruption. Two new social-first films starring Sir Mo Farah capture the speed, energy and ease of Screwfix's services through authentic, unscripted moments filmed on set. Both films were designed to feel reactive, playful and socially native, blending Mo's personality and humour with real customer moments, to bring the Screwfix Convenience campaign to life. Rolling out across OOH, social, YouTube, radio, digital audio and display channels, the campaign also incorporates the Click & Collect launch spot, which originally ran in October 2025, and AV cutdowns. Social activity is running across Meta, TikTok and Reddit. Media planning and buying is handled by Dentsu Media, PR is by McCANN, and social by Eight & Four. Jack Wallace, Marketing Director at Screwfix, said: "Convenience has always been at the heart of Screwfix and our speed of service is the number one reason customers continue to choose us. This latest phase of 'No Stopping You' builds on that insight by bringing our speed and convenience credentials to life in a fun, distinctive and engaging way. By taking inspiration from the world of sports advertising, we've been able to simply bring to life our market leading Sprint Delivery (in as little as 20 minutes) and Click & Collect (in as little as 1 minute) services in this memorable way." Marcus Peffers, Executive Chair, M+C Saatchi Group UK, added: "At M+C Saatchi, we talk about Cultural Power as the ability to move people emotionally by tapping into the behaviours and passions that already shape culture. Sport is one of the most powerful and recognisable expressions of speed and performance there is, so borrowing from those cues gave us a distinctive and culturally resonant way to dramatise Screwfix's unique convenience offer." Guy Bradbury, Creative Partner at M+C Saatchi Group UK, concluded: "Sir Mo Farah gives us a powerful shortcut into the world of speed and performance. By tapping into familiar sports advertising memory structures, we were able to make Screwfix's convenience offer feel instantly recognisable, distinctive and culturally relevant."