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Senior Product Marketing Manager
Expandability & Integrations, Remote
Posted on 11/22/2022
Experience Level
Desired Skills
  • 7+ to 10 years experience in a Product Marketing, Marketing or Product role
  • 7+ to 10 years experience working with multiple partners and bringing their solutions to market
  • 5+ years in the Telematics or IoT space
  • Proven ability to develop Product Marketing toolkits including documentation related to categories, personas and building in market/competitive assessment in the overall content
  • Excellent verbal, presentation and written communication skills including presenting to large audiences
  • Ability to own a portfolio of solutions and manage lifecycle requirements
  • Creative mindset and an energetic and positive approach to facing challenges
  • Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset
  • High accuracy and meticulous attention to detail
  • Aligned to the Product team, work in partnership with the key resources to position new products, solutions developing targeted messaging and positioning
  • Drive GTM activities for the overall hardware portfolio and ensure that all key launch components are aligned to the defined criteria and remove any roadblocks internally to meet the targeted launch date
  • Be the internal and external SME for these products, supporting events, webinars and customer meetings and presentations
  • In partnership with the competitive intelligence team, validate market needs, competitive positioning, and continue to support throughout the product life cycle
  • In partnership with functional teams, develop and document the specific product features, use cases, benefits, user journeys, targeted audience (region, segment, industry) and market(s) and translate into market-facing value-based messaging
  • Document significant product changes relative to the product category to consistently, as needed, ensure other teams internally can properly position the product, identify changes in market demand, competition and user requirements
  • Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer within Geotab at cross-functional team meetings
  • Collaborate with Product Managers and other functional teams to get feedback from Customers and Resellers on new and existing solutions. Such activities may include driving focus groups or customer roundtable discussions
  • Collaborate with Sales Enablement to develop sales tools, assets and communications to sales teams

1,001-5,000 employees

Open platform telematics technology provider
Company Overview
Geotab is on a mission to advance technology, empower businesses and make the roads safer for everyone. The company connects vehicles to the internet and provide web-based analytics to help organizations manage their fleets.
  • Medical & dental
  • Retirement savings
  • Fitness membership
  • Baby bonus
  • Flex work arrangements
  • Home office reimbursement for select items
  • EV program
  • Learning reimbursement
Company Core Values
  • Collaborate and strive for transparency
  • Innovate and develop for the future
  • Do the right thing
  • Keep it simple
  • Embrace change
  • Work hard, your way