Sr. Manager of Content Marketing
Posted on 9/29/2023
Colibri Group

501-1,000 employees


Company Stage


Total Funding





St. Louis, Missouri

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Data Analysis
Lead Generation
Market Research
Sales & Account Management
  • Bachelor's degree required; marketing or communications highly preferred
  • 8+ years of related work
  • Deep experience in content marketing strategy, content planning, development, design, production, analysis, and measurement
  • Experience establishing an organization's editorial voice in conjunction with determining content needs, channel selection, and distribution
  • Excellent writing, editing, and proofreading skills, as well as the journalistic ability to bring stories to life with both short-form and long-form content
  • Strong skills in content measurement and analytics including, but not limited to channel metrics, lead generation, lifecycle stages, content tagging and more
  • Strong background in creating and maintaining strategic editorial calendars, taxonomies, metadata frameworks, and content migration plans
  • Experience working across a breadth of content types, including video, audio, written; short- and long-form content
  • Ability to develop and document repeatable processes, workflows, and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly
  • Proven experience creating an audience base that's connected, motivated, and passionate
  • Experience in SEO best practices and SEO tools
  • Ability to build programs from scratch, including strategy, implementation and measurement plans
  • Strong organizational skills and ability to manage multiple priorities
  • Knowledge of content management systems, social media channels, and HubSpot (or similar platform)
  • Background in both B2B and B2C
  • Experience managing a small content team and freelancers
  • Manages a team of Content Managers and Coordinators that are responsible for producing the right content for our business and each ecosystem
  • Create and execute content strategies to drive business goals and channel objectives
  • Collaborate with the Brand and Design team to produce engaging content that is consistent with the brand and addresses both business goals and consumer needs
  • Plan, develop, and oversee execution of content marketing and copywriting initiatives to support projects throughout the organization
  • Analyze content marketing data to identify trends and anticipate customer needs to drive strategic direction. Provide constructive, creative recommendations and feedback to implement strategy changes and influence decision-making
  • Conduct and lead content audits and gap analyses to assess how well existing content is performing, what's missing, and what might be needed
  • Partner across the organization to develop and enhance all customer communication touchpoints including but not limited to website, email, and social media
  • Develop a solid understanding of the target audience by partnering with the CX, UX, and analytics teams and, with them, develop market research and leverage trends. Stay up-to-date with industry best practices and monitor content strategy activities
  • Partner with the SEO team to tailor all content to best practices for organic search
  • Oversee and develop internal training for content requirements, including content maps, models, matrices, guidelines, and strategies; scale best practices across Colibri brands
  • Grow, mentor, and lead the content team, building thoughtful processes and strategies that allow them to successfully execute across all channels and initiatives
  • Administers departmental policies and procedures, evaluates results and performance, and assists with the development of new or modified budgets, strategic plans, or policies
  • Partner with brands and key stakeholders to build out thought leadership programs
  • Share ongoing learnings and processes across multiple brands within Colibri
  • Develop a flow for content approval from content producers across Colibri, both internally and externally
  • Manage other writers on team (FTE or contractor), ensuring adherence to brand standards, voice and tone, and audience insights