What You’ll Do

• Manages a team of Content Managers and Coordinators that are responsible for producing the right content for our business and each ecosystem.  
• Create and execute content strategies to drive business goals and channel objectives.  
• Collaborate with the Brand and Design team to produce engaging content that is consistent with the brand and addresses both business goals and consumer needs. 
• Plan, develop, and oversee execution of content marketing and copywriting initiatives to support projects throughout the organization.  
• Analyze content marketing data to identify trends and anticipate customer needs to drive strategic direction. Provide constructive, creative recommendations and feedback to implement strategy changes and influence decision-making. 
• Conduct and lead content audits and gap analyses to assess how well existing content is performing, what’s missing, and what might be needed. 
• Partner across the organization to develop and enhance all customer communication touchpoints including but not limited to website, email, and social media. 
• Develop a solid understanding of the target audience by partnering with the CX, UX, and analytics teams and, with them, develop market research and leverage trends. Stay up-to-date with industry best practices and monitor content strategy activities. 
• Partner with the SEO team to tailor all content to best practices for organic search.  
• Oversee and develop internal training for content requirements, including content maps, models, matrices, guidelines, and strategies; scale best practices across Colibri brands.  
• Grow, mentor, and lead the content team, building thoughtful processes and strategies that allow them to successfully execute across all channels and initiatives. 
• Administers departmental policies and procedures, evaluates results and performance, and assists with the development of new or modified budgets, strategic plans, or policies. 
• Partner with brands and key stakeholders to build out thought leadership programs.  
• Share ongoing learnings and processes across multiple brands within Colibri 
• Develop a flow for content approval from content producers across Colibri, both internally and externally 
• Manage other writers on team (FTE or contractor), ensuring adherence to brand standards, voice and tone, and audience insights 

What You’ll Need to Succeed

• Bachelor’s degree required; marketing or communications highly preferred. 
• 8+ years of related work  
• Deep experience in content marketing strategy, content planning, development, design, production, analysis, and measurement.  
• Experience establishing an organization’s editorial voice in conjunction with determining content needs, channel selection, and distribution. 
• Excellent writing, editing, and proofreading skills, as well as the journalistic ability to bring stories to life with both short-form and long-form content. 
• Strong skills in content measurement and analytics including, but not limited to channel metrics, lead generation, lifecycle stages, content tagging and more.   
• Strong background in creating and maintaining strategic editorial calendars, taxonomies, metadata frameworks, and content migration plans.  
• Experience working across a breadth of content types, including video, audio, written; short- and long-form content.  
• Ability to develop and document repeatable processes, workflows, and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly. 
• Proven experience creating an audience base that’s connected, motivated, and passionate.  
• Experience in SEO best practices and SEO tools.  
• Ability to build programs from scratch, including strategy, implementation and measurement plans. 
• Strong organizational skills and ability to manage multiple priorities. 
• Knowledge of content management systems, social media channels, and HubSpot (or similar platform).  
• Background in both B2B and B2C.  
• Experience managing a small content team and freelancers.