Full-Time

Ecommerce Analytics Manager

Confirmed live in the last 24 hours

Fender Musical Instruments Corporation

Fender Musical Instruments Corporation

1,001-5,000 employees

Manufactures guitars, basses, and amplifiers

Consumer Software
Consumer Goods

Compensation Overview

$95k - $130kAnnually

Senior, Expert

Remote in USA

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Power BI
Amplitude
Python
SQL
Segment
Tableau
Data Analysis

You match the following Fender Musical Instruments Corporation's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s degree or equivalent required
  • 7+ years’ experience in web analytics and digital analytics best practices and programs
  • Experience managing external partners, indirectly managing and influencing key stakeholders
  • Understanding of how commercial tactics, ecommerce funnels, media, CRM tactics work together to drive optimal customer experience and business results
  • Independent accountability to deliver high-quality analytics products to the business
  • Strong analytical and mathematical proficiency, curious mindset, and problem-solver
  • Ability to validate analysis, reports and underlying data and collaborate with Data, Insight and Analytics team to resolve any reporting and system data integrity issues
  • Demonstrated ability to present insights and recommendations in a clear, thoughtful ways
  • Leverage tools such as Amplitude, Content Square, Segment, Tableau, Power BI, Avo and AB testing tools
  • Familiarity with Alteryx, Avo, SQL, Python a plus
Responsibilities
  • Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the digital customer experience, with the guidance of the VP eCommerce, business and independently
  • Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on improving the conversion funnel, merchandising and user experience
  • Analyze the impact of marketing channels (paid, CRM, organic, direct) to core metrics (traffic, conversion, AOV, new and repeat customers)
  • Synthesize drivers and draggers turning them into actionable insights and recommendations to drive growth based on the findings
  • Accountable for the integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting of KPIs tied to revenue
  • Develop and maintain comprehensive data tracking plans to ensure alignment with business objectives to accurately capture and utilize relevant metrics for strategic decision making including eComm performance paid media investments
  • Key contributor to business reviews, testing and product roadmap
  • Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more to inform loyalty strategies
  • Partner with the enterprise Data & Analytics department to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve reporting
  • Champion the integration of new analytical techniques and digital tools, promoting a culture of data driven decision making, continuous improvement and innovation
  • Effectively create reports and presentations that use data visualization and storytelling to communicate findings to executives and stakeholders
  • Additional duties as assigned
Desired Qualifications
  • Familiarity with Alteryx, Avo, SQL, Python a plus
Fender Musical Instruments Corporation

Fender Musical Instruments Corporation

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Fender Musical Instruments Corporation manufactures guitars, basses, amplifiers, and accessories for musicians of all skill levels. Their products range from entry-level instruments to high-end models, with customization options available through the Mod Shop. Fender stands out in the market due to its strong association with rock 'n' roll and its commitment to quality. The company's goal is to inspire creativity in musicians by providing high-quality instruments and digital tools.

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$12.5M

Headquarters

Los Angeles, California

Founded

1946

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized instruments boosts Fender's custom model sales.
  • Partnerships like Fender x Teufel expand product offerings and customer reach.
  • Data-driven marketing strategies improve customer engagement and retention.

What critics are saying

  • Emerging brands offering similar quality at lower prices threaten Fender's market share.
  • Supply chain issues in electronics components could delay amplifier production.
  • Stricter environmental regulations may increase production costs for Fender.

What makes Fender Musical Instruments Corporation unique

  • Fender's iconic models like Telecaster and Stratocaster define rock 'n' roll history.
  • The company offers a wide range of products for beginners to professionals.
  • Fender's collaborations with artists like FINNEAS enhance its brand appeal.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Remote Work Options

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-1%
Japan Today
Jun 12th, 2024
Fender releases Made in Japan Limited Cyclone with domestically made pickups

It's perhaps in honor of this first year that Fender has now released its first nationally exclusive model in the Made in Japan Limited Cyclone.

Gearnews
Mar 5th, 2024
Fender Ultra American Strat: New 70th Anniversary models

As part of their 70th Anniversary celebrations, Fender has just announced a new Ultra American Strat and the American Vintage II 1954 Stratocaster.

MMR Magazine
Sep 10th, 2024
Fender and Blu DeTiger Unveils Her First-Ever Signature Bass

Fender Musical Instruments Corporation (FMIC) proudly announces the release of the Limited Edition Blu DeTiger x Player Plus Jazz Bass(R), the first-ever artist signature bass in collaboration with the boundary-pushing bassist, singer, songwriter, producer, and DJ, Blu DeTiger.

Alpha Audio
Jul 1st, 2024
Teufel and Fender Join Forces

Fender Musical Instruments Corporation, the legendary manufacturer of guitars and amplifiers, and Teufel have launched the jointly developed Fender x Teufel ROCKSTER series.

Roadhouse Vintage
Apr 8th, 2024
Exploring the History of Iconic Vintage Guitar Brands

Fender's journey began in the early 1950s when Leo Fender introduced the groundbreaking Telecaster and Stratocaster models.

Love Music Love Life
Nov 15th, 2024
Fender celebrates Hello Kitty 50th anniversary with exclusive collection

Fender Musical Instruments Corporation (FMIC) has announced an exclusive collaboration with Sanrio(R) to celebrate Hello Kitty's 50th anniversary.

Music Connection
Aug 22nd, 2024
Fender x FINNEAS Release the First-Ever Signature Acoustasonic(R) s

Fender Musical Instruments Corporation (FMIC) announced the launch of the FINNEAS Acoustasonic(R) Player Telecaster(R) and Limited Edition FINNEAS Acoustasonic(R) Telecaster(R), signature guitars crafted in collaboration with Multi-Academy and GRAMMY Award-winning singer, songwriter, multi-instrumentalist, producer and composer, FINNEAS.

MMR Magazine
Mar 11th, 2024
Trade Regrets: Mike Lewis

Mike's impact reached new heights when Fender collaborated with Gretsch.

Australian Musician
Feb 15th, 2024
FENDER TONEMASTER PRO FIRMWARE UPDATE

Today, Fender announces its latest firmware update to the Tone Master(R) Pro and Desktop Pro Control app.

RetailWire
Jul 16th, 2024
How Will Fender and Bluecore Shape the Musical Instruments Industry?

Bluecore has announced a new partnership with Fender Musical Instruments Corporation to enhance customer growth and retention.