Full-Time

CTV Sales Director

Confirmed live in the last 24 hours

TripleLift

TripleLift

201-500 employees

Programmatic advertising solutions and creative services

Compensation Overview

$300k - $340k/yr

+ Base Salary + Variable Compensation

Senior, Expert

New York, NY, USA

Category
Field Sales
Sales & Account Management
Required Skills
Salesforce
Requirements
  • 8+ years in digital, media or ad tech sales
  • 6+ years of advanced TV advertising experience
  • Experience in selling CTV to agency Holdcos, via managed service and/or programmatic (preferred Group M, WPP, IPG experience)
  • Deep relationships within the advertising industry, specifically CTV
  • Familiarity with TV Measurement and/or Linear planning
  • CTV Technical expertise
  • Ability to work individually and collaboratively
  • Outstanding presentation skills
  • Excellent communication, both internally and externally
  • Proven executive presence and relationship-building skills
  • Must be willing to travel
  • Location: New York
Responsibilities
  • Drive familiarity, adoption, and revenue for TripleLift’s CTV offerings
  • Lead sales and business development activities for a targeted list of HoldCo agency accounts with preferred Group M, WPP, IPG experience
  • Grow existing relationships with clients to establish a CTV and video presence on established client accounts
  • Collect, aggregate, and disseminate customer feedback on TripleLift’s CTV offerings to product leaders inside the company to enhance and refine our offering to meet customer needs.
  • Develop new client relationships to expand TripleLift’s CTV and video offering footprint
  • Collaborate with Research, Product Marketing & Engineering on in-market needs and future resources
  • Anticipate CTV and video offering needs for current and future clients
  • Utilize a solution-selling philosophy by uncovering key business requirements and pain points, to further sell through TL's solutions that meet the clients' needs.
  • Drive adoption and increase annual commitments with agency holding companies
  • Represent TripleLift at industry-relevant functions to increase TripleLift’s visibility and influence annual commitments
  • Develop and implement bespoke industry strategies within assigned agencies
  • Engage with Operations, Demand Partnerships, and Marketing teams regarding new product solutions and releases
  • Partner with HoldCo and the Marketing Team to create narratives that resonate with TripleLift's unique offerings tied to customer objectives and business outcomes
  • Meet/exceed quarterly and annual revenue goals according to sales plan
  • Superior analytical skills and a firm grasp of their customers’ needs
  • Maintain proper adherence to company standards for data entry/utilization through TripleLift’s CRM (Salesforce).

TripleLift specializes in programmatic advertising, using automated technology to buy and sell online ads across various formats like online video, Connected TV (CTV), display ads, and native ads. The company integrates with leading Demand-Side Platforms (DSPs) to provide clients with easy access to diverse advertising experiences. Unlike many competitors, TripleLift emphasizes privacy and transparency in its advertising practices, building trust with consumers and clients alike. Their goal is to deliver effective advertising solutions that help brands engage their audiences while prioritizing consumer privacy.

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.4B

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for privacy-first solutions gives TripleLift a competitive market edge.
  • Partnership with Scope3 aligns with the trend towards sustainable advertising practices.
  • Expansion into retail media networks offers significant growth opportunities.

What critics are saying

  • Rapid AI evolution may outpace TripleLift's current capabilities, risking competitive disadvantage.
  • Disconnect in DE&I commitments could lead to reputational risks and missed opportunities.
  • New leadership roles may cause internal restructuring challenges and operational disruptions.

What makes TripleLift unique

  • TripleLift uses computer vision to create ads that blend with user experiences.
  • The company offers a wide range of ad formats, including CTV and native ads.
  • TripleLift emphasizes privacy-first advertising, building trust with consumers and clients.

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Benefits

Medical, dental, & vision

Unlimited PTO

401k w/ employer match

Short-term & long-term disability insurance

Company-wide weekly events

Learning & development

Tenure celebrations

Work-life balance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Adweek
Dec 12th, 2024
Triplelift Partners with iSpot to Deliver Streaming Insights for Programmatic Clients

Triplelift partners with iSpot to deliver streaming insights for programmatic clients.

MarTech Cube
Dec 6th, 2024
TripleLift Appoints New CMO & CHRO to Leadership

Brace joins TripleLift from XR Extreme Reach, where she served as CMO.

TripleLift
Oct 9th, 2024
Sustainable Advertising and the Difference Your Campaign Can Make Towards a Greener Future

The steps TripleLift is taking towards sustainability start with partnering with Scope3, a measurement vendor that identifies carbon emissions linked to advertising and helps advertisers reduce their carbon impact.

PR Newswire
Oct 1st, 2024
TripleLift Releases New Report on How Global Advertisers Are Adapting to The Addressability Shift

In partnership with Advanis, a privately owned market and social research firm known for its innovation, technology leadership, and client responsiveness, TripleLift launched an online study targeted to programmatic marketers.

HR Today
Sep 26th, 2024
TripleLift Continues Executive Momentum with the Promotion of Jennifer Lee to Chief Customer Officer

NEW YORK, N.Y., USA, Sept. 2024 - TripleLift, an ad tech company known for enhancing digital advertising across various screens, today announced the promotion of Jennifer Lee to Chief Customer Officer.