Full-Time
Waystar
501-1,000 employees
Healthcare payment technology and financial solutions
No salary listed
Junior, Mid
Atlanta, GA, USA
- Bachelor’s degree in marketing, communications, or related field
- 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast-moving environment
- Strong communication abilities; written and verbal
- Ability to take the initiative and prioritize tasks; good time-management, organizational, problem-prevention, and problem-solving skills
- Understanding of the Marketing funnel + customer journey
- Experience working with cross-functional teams across basecamps from concept to project conclusion
- Own campaign coordination responsibilities: supporting prospecting, lead generation, lead nurturing, retention, key account, and client cross-sell campaigns
- Work closely with Performance Marketing leadership to align project priorities, milestone management, and objectives to carry out effective and efficient execution of campaigns
- Support the lead generation initiatives by coordinating trade publication deliverables and managing the organization of inbound lead lists
- Assist with creating Sales outreach materials and content, supporting external webinar performance, and managing product launch/update strategies
- Maintain the team’s internal marketing resource repository, keeping Marketing calendars up to date, reporting on recently executed initiatives and collecting updates from cross functional teams
- Contribute to the organization’s event presence by assisting with national, regional, and niche event strategy, building and implementing event marketing communications, and researching and managing speaking proposals and opportunities
- Facilitate and maintain effective communication with Marketing stakeholders throughout the project lifecycle (timelines, task details)
- Submit project intake forms, monitor project progress, update task details and deadlines, route work for internal approval, schedule strategic kickoff meetings and proactively identify potential obstacles as the project plan moves forward
- Analyze performance and provide input on campaign optimization as projects go live and performance data becomes available
- Identify opportunities to evolve current processes, improve efficiency, and enhance performance and impact continually
- Maintain a deep understanding of our marketing calendar, understanding the necessary stages of various timelines, including briefing, strategy development, tactical plans, execution, and reporting
- Remain at the forefront of healthcare marketing trends by conducting market analysis and competitive benchmarking as they pertain to their campaign activities, and translating learnings into actionable insights to shape marketing plans
- Experience with project management platforms
- B2B marketing and/or healthcare marketing experience
- Google Analytics experience
- Experience with Salesforce
Waystar simplifies healthcare payments through its cloud-based platform, which unifies various payment processes for healthcare providers. The platform streamlines workflows, making it easier for providers to manage their financial operations and enhances the transparency of the financial experience for patients. With over 450,000 providers, 750 health systems, and 5,000 health plans using Waystar, the platform integrates seamlessly with major healthcare information systems (HIS) and practice management systems. Unlike many competitors, Waystar focuses on creating a comprehensive solution that addresses the complexities of healthcare payments, aiming to improve financial outcomes for providers and clarity for patients.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Louisville, Kentucky
Founded
2000
Simplify's Take
What believers are saying
- Waystar's Auth Accelerate reduces authorization time by 70%, boosting auto-approval rates.
- Waystar's AI-powered platform ranked #1 in eight categories by Black Book Market Research™.
- Waystar's fiscal year 2024 revenue grew 19% year-over-year, reaching $944 million.
What critics are saying
- Emerging AI-driven RCM platforms could threaten Waystar's market position.
- Rapid technological advancements may outstrip Waystar's integration capabilities.
- Potential regulatory changes in data privacy laws could necessitate costly updates.
What makes Waystar unique
- Waystar's platform supports over 450,000 providers and 750 health systems.
- Waystar has been Best in KLAS® claims clearinghouse every year since 2010.
- Waystar integrates with all major HIS and practice management systems.
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Benefits
401(k) matching: We’re proud to help our team members build their financial futures with a range of investment options available.
Career mobility: We’re all about professional growth. In 2018, roughly 15% of our team members stepped into a new role within the company.
Waystar welcome: Our weeklong onboarding program positions introduces our company and leadership team and positions every new hire for success.
Family friendly: Waystar offers paid leave for maternity, paternity and adoption and prioritizes work-life balance for all team members.
Company News
Victory Capital Management Inc. makes new $2.42 million Investment in Waystar Holding Corp. (NASDAQ:WAY).
92% of leaders rank AI and advanced automation as a key focus for overcoming industry challengesPatient Access and Claim Management emerge as the top RCM functions prioritized for automation investmentLEHI, Utah and LOUISVILLE, Ky., March 4, 2025 /PRNewswire/ -- Waystar (Nasdaq: WAY), a provider of leading healthcare payment software, today announced the results of a comprehensive Qualtrics market survey identifying the top revenue cycle management (RCM) trends of 2025. The study surveyed 600 healthcare RCM, finance, and technology leaders from provider organizations of all types and sizes. The findings show that decision-makers are actively prioritizing AI and advanced automation to address critical challenges, with a focus on automation in patient access and claim management.Healthcare leaders face mounting pressure from rising administrative costs, increasing claim denials, payer conflicts, and cybersecurity threats. The research highlights a strong shift toward strategic software investments that accelerate cash flow, adapt to evolving payer policies, and optimize performance.The top six trends for healthcare leaders in 2025 include:Expanding AI and generative AI investments to streamline RCM operations: 92% of leaders indicate their top priority is to invest in AI and advanced automation for RCM. Key focus areas for investment, in order of priority, include patient access, claim management, revenue integrity, patient financial care, denial prevention, and denial management.92% of leaders indicate their top priority is to invest in AI and advanced automation for RCM. Key focus areas for investment, in order of priority, include patient access, claim management, revenue integrity, patient financial care, denial prevention, and denial management
Latest software innovation automates every step of the authorization submission process, reducing time by 70% and dramatically boosting auto-approval ratesLEHI, Utah, and LOUISVILLE, Ky., Feb. 28, 2025 /PRNewswire/ -- Waystar (Nasdaq: WAY), a provider of leading healthcare payment software, today announced the launch of its Auth Accelerate solution, a major expansion of its advanced automation capabilities designed to streamline the prior authorization process from start to finish.Prior authorizations pose significant challenges across the healthcare spectrum. In response, providers have made automation for patient access, including prior authorizations, their top investment revenue cycle priority for 2025, according to a recent third-party survey. Securing payer approval requires navigating complex rules and continuous status checks, consuming up to 24 minutes per authorization. With tens of millions of prior authorizations occurring each year, this labor-intensive process contributes to one of healthcare's top administrative burdens. A recent American Medical Association survey found that more than one in four physicians say prior authorization has led to a serious adverse event for a patient in their care, while 78% report that delays cause patients to abandon care.Waystar Auth Accelerate overhauls this traditionally time-consuming workflow by automating every step of the authorization submission process
In January, Waystar's Patient Access solutions were named Best in KLAS.
Waystar (NASDAQ: WAY), a provider of leading healthcare payment software, today announced the launch of its Auth Accelerate solution, a major expansion of its advanced automation capabilities designed to streamline the prior authorization process from start to finish.