Full-Time

Biddable Account Manager

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

No salary listed

London, UK

In Person

Category
Sales & Account Management (1)
Required Skills
Quality Assurance (QA)
Google AdWords
Data Analysis
Requirements
  • 3–4+ years hands-on experience in Search and Social activation
  • Strong platform proficiency across Google Ads, Meta, Bing, TikTok, Pinterest, and LinkedIn
  • Proven track record of delivering performance improvements and hitting ROAS/CPA targets
  • Confident communicator with experience presenting to clients
  • Strong analytical mindset with the ability to turn data into clear insights
  • High attention to detail and strong QA discipline
Responsibilities
  • Execute and optimise campaigns across Google Ads, Meta, Bing, TikTok, Pinterest, and LinkedIn
  • Own end-to-end campaign setup: trafficking, QA, audience building, creative rotation, and tracking validation
  • Continuously optimise toward performance KPIs (CPA, ROAS, CVR, CTR) using platform tools, scripts, and automation
  • Implement structured testing frameworks (creative, bidding, audiences, landing pages) to drive incremental gains
  • Manage campaigns for clients operating across multiple European markets, ensuring localisation, compliance, and platform best practices
  • Coordinate with local market teams to align on budgets, messaging, and performance expectations
  • Maintain consistent delivery quality across regions, adapting strategies to market maturity and competitive landscapes
  • Lead weekly Performance Check-Ins and quarterly QBRs, presenting insights, trends, and strategic recommendations
  • Build clear, actionable reporting dashboards and narratives that translate data into business impact
  • Proactively identify optimisation opportunities, efficiency gains, and growth levers for each client
  • Communicate performance drivers confidently to both technical and non-technical stakeholders
  • Conduct rigorous QA checks across campaign builds, tracking, naming conventions, and budget pacing
  • Ensure flawless execution across all platforms, maintaining high operational standards
  • Work closely with analytics and tagging teams to validate tracking, troubleshoot discrepancies, and maintain data integrity
  • Partner with strategy, creative, and analytics teams to deliver integrated, full-funnel media plans
  • Support junior team members with guidance, best practices, and troubleshooting
  • Manage workflows efficiently across multiple clients, deadlines, and markets
Desired Qualifications
  • Experience working across multi-market European accounts is a strong advantage

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
  • Launched Mediabrands Health unit for specialized health marketing.
  • Partnered with Zefr to enhance Media for Good misinformation avoidance.

What critics are saying

  • Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
  • WPP GroupM steals CPG clients via AI media buying in 6-12 months.
  • FTC consent order bans IPG agencywide brand safety decisions.

What makes IPG Mediabrands unique

  • Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
  • Rebooted Kinesso unit consolidates data and technology innovation.
  • Partnered with Adverity to augment Acxiom data for audience planning.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.