Director – Performance Marketing

About the role

The Director of Performance Marketing is responsible for driving mid and lower-funnel customer growth by building a diverse acquisition strategy to drive leads, trials and subscriptions across all Auctane products globally i.e. Stamps, Endicia, ShipStation, ShippingEasy, ShipEngine and GlobalPost.

You’ll work closely with teams across Data and Analytics, Brand, Finance, Sales, Product/Engineering, Partner Marketing and Demand Generation to ensure campaigns align with business goals and are delivering measurable outcomes.

Reporting to the Vice President of Growth Marketing, this is a critical revenue-driving role and perfect for someone who thrives in a fast-paced environment, loves problem-solving and data and knows how to drive business outcomes above all else. 

What will you be doing?

1. Drive customer global acquisition and revenue growth for each brand leveraging various marketing channels such as Paid Social, SEM/PPC, LinkedIn, Programmatic, Affiliates and Direct Mail.
2. Build and develop a high-performing team, fostering a culture of results-orientation, experimentation and continuous learning. 
3. Work closely with the Director of Media and Top-of-Funnel acquisition to build and execute a cohesive and diverse marketing strategy across the customer lifecycle. 
4. Develop and execute data-driven growth strategies, using data, analytics and a/b testing to inform decisions, identify growth opportunities and optimize campaigns to maximize growth and CLV/CAC.
5. Champion our test-and-learn agenda, continuously refining and optimizing existing tactics while actively identifying new channels and strategies - with a focus on measurable impact and scalability.
6. Partner cross-functionally with teams like Product, Engineering and Data Science to unlock and amplify marketing outcomes via automation, landing page optimization and CRO.
7. Partner closely with Finance to manage budgets, optimize spending decisions to maximize outcomes and forecast channel performance on a monthly basis
8. Routinely report out to CMO and Leadership on performance and strategic direction, as well as to secure the resources needed to achieve company-wide goals. 

What are we looking for?

• Bachelor's Degree in Marketing, Business, Computer Science or related field required
• 10+ years experience building and optimizing channels like Paid Social, SEM, SEO, display, TV, radio/podcast, affiliate, influencers, print, and direct mail
• People management experience for more than 5 years required, developing exceptional marketers
• Disciplined in both B2B/SaaS and B2C marketing
• Proven successes driving acquisition across borders and global markets
• Proven successes with implementation of industry best practices for performance marketing
• Demonstration of experience and/or training/certification in content and creative selection, demand generation, performance marketing and channel marketing.
• Strong analytical skills and a data-driven approach to problem-solving
• Take decisive action by leveraging data to inform strategy and recommendations
• Highly technical, having learned and managed a variety of tools
• Collaborates with key stakeholders across the organization to ensure everyone is informed and bought in
• A great communicator and storyteller who can turn complex data into insights
• Skilled in sourcing, evaluating, selecting, and growing relationships with the best partner agencies

What will make you stand out?

• Disciplined in both B2B/SaaS and B2C marketing
• Proven successes driving acquisition across borders and global markets
• Master's Degree in Marketing or MBA desired

The Tech

• Google Ads
• GA4
• Meta Ads Manager
• Segment (Customer Data Platforms)
• LinkedIn
• Looker
• SQL
• Wordpress
• Optimizely
• G-suite

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• 🌅 We offer 12 paid holidays for all of our US employees!
• 💰401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
• 🔗 Employee Referral Program! We reward employees helping us find top talent!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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