Product Marketing Director
Distributed US
Confirmed live in the last 24 hours
Cockroach Labs

201-500 employees

Distributed SQL database
New York, NY, USA
Experience Level
Desired Skills
Growth & Marketing
  • 9-12+ years of proven product marketing of enterprise software/SaaS experience
  • Deep technical knowledge, ideally in the database category
  • Strong messaging and persona-building skills
  • The ability and desire to write long-form content that people want to read
  • Confidence in working with technical teams and the desire to ramp up quickly
  • The ability to cultivate a positive working relationship with everyone you work with
  • The desire to help Cockroach Labs build the Distributed SQL category and introduce it to the world
  • Develop and execute strategic marketing plans to drive product awareness, adoption, and revenue growth for CockroachDB and supporting feature sets
  • Articulate “our story” by leading the virtual team responsible for product, solution, and campaign messaging frameworks
  • Use customer data, market trends, and competitive insights to inform product positioning and messaging
  • Own the way we understand our target buyer/user personas
  • Collaborate with cross-functional teams, including product management, sales, and demand generation, to ensure alignment and launch new products and features effectively
  • Create compelling marketing content, including sales collateral, website copy, and blog posts, to effectively communicate the value proposition of our products to target audiences
  • Establish and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand visibility and drive product advocacy
  • Monitor and stay up-to-date with industry trends, emerging technologies, and competitor activities to identify new growth opportunities and ensure our products remain competitive in the market
  • Collaborate with the sales team to develop sales enablement tools to support the sales process and drive revenue goals