Full-Time

Senior Media Strategist

Posted on 11/15/2024

Athena Health

Athena Health

5,001-10,000 employees

Cloud-based healthcare management solutions provider

Healthcare

Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Responsibilities
  • Provide consultative support for the preparation of RFP response proposals (as requested by media buyer agencies/pharma)
  • Provide content, targeting and timing recommendations
  • Showcase channel engagement of relevant audiences/specialties
  • Facilitate the development of presentations for high level meetings with media buyer agencies or pharma clients as required
  • Participate in “brainstorming” sessions with clients on ways to optimize healthcare professional engagement with epocrates
  • Understand outlined strategic imperatives and consider which epocrates solutions best meet client objectives; provide targeting and touchpoint strategy input
  • Work directly with clients and account teams to understand campaign objectives and determine effective measurement plans
  • Provide content, targeting and timing recommendations to improve campaign performance as needed

Athenahealth provides cloud-based services aimed at improving the efficiency and effectiveness of healthcare providers. Their offerings include electronic health records (EHR) systems that help clinicians manage patient information, revenue cycle management (RCM) software that streamlines billing and collections, and patient engagement tools that enhance communication between providers and patients. This integrated approach allows healthcare providers to improve clinical outcomes, enhance patient experiences, and optimize financial performance. Unlike many competitors, Athenahealth operates on a subscription model, charging healthcare providers for access to their technology solutions while also offering support services to maximize the benefits of these tools. Additionally, through their philanthropic initiative, athenaGives, they provide free EHR technology to free and charitable clinics, aiming to improve healthcare access for underserved communities.

Company Stage

Acquired

Total Funding

$38.9M

Headquarters

Watertown, Massachusetts

Founded

N/A

Growth & Insights
Headcount

6 month growth

25%

1 year growth

25%

2 year growth

25%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent partnerships with companies like Adonis and Innovaccer bring advanced AI capabilities to Athenahealth's platform, potentially improving financial and clinical outcomes.
  • The launch of specialty EHR solutions for Women's Health and Urgent Care demonstrates Athenahealth's commitment to addressing specific needs within the healthcare sector.
  • Athenahealth's continuous innovation, such as the Patient Digital Engagement Index, highlights its focus on improving patient-provider interactions.

What critics are saying

  • The healthcare technology market is highly competitive, with major players like Epic and Cerner posing significant challenges.
  • Integration of third-party applications through the Marketplace program could lead to compatibility issues and increased complexity.

What makes Athena Health unique

  • Athenahealth's all-in-one cloud-based platform integrates EHR, RCM, and patient engagement solutions, offering a comprehensive approach that many competitors lack.
  • The company's philanthropic initiative, athenaGives, sets it apart by providing free EHR technology and support to underserved communities.
  • Athenahealth's Marketplace program allows seamless integration of third-party applications, enhancing its platform's versatility and appeal.

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