Full-Time

Field Marketing Manager

Confirmed live in the last 24 hours

Upside

Upside

201-500 employees

Cash-back app for retail purchases

Consulting
Cybersecurity
Consumer Goods

Compensation Overview

$87.5k - $106.5kAnnually

+ Equity + Benefits

Mid, Senior

Austin, TX, USA

Hybrid role requires onsite presence in Austin for a minimum of 2 days/week.

Category
General Marketing
Growth & Marketing
Required Skills
Communications
Marketing
Customer Service
Requirements
  • 4+ years of B2B marketing inclusive of event planning, budgeting, and creating memorable trade show and industry event experiences
  • Bachelor's degree in Communications, Marketing, Hospitality or similar field
  • Proficiency in evolving campaigns based on performance data and comprehensive reports, feedback from sales, and industry and business knowledge
  • Exceptional customer service skills and ability to engage and educate diverse audiences
  • Ability to travel 25% for onsite event management and team gatherings
Responsibilities
  • Decide how to show up in the market and target specific accounts to create meaningful and impactful experiences
  • Build and implement marketing programs, including industry event experiences, conferences, and trade shows
  • Oversee event scheduling and logistics including sponsorships, space configuration, booth location, budgeting, production schedule, inventory, planning meetings, invitations, F&B, A/V, marketing materials, venue sourcing, and contract payments
  • Maintain event documents and presentations, including production schedules and supporting promotional materials and placements
  • Cultivate positive relationships with internal collaborators to improve opportunities for marketing promotion and sales engagements
  • Build relationships with vendors and associations to drive market penetration and brand positioning
  • Source and negotiate pricing with vendors such as trade show associations, onsite facilities, installations, hotels, caterers, A/V vendors, and shipping
  • Work with sales and account management to align on event strategy, event attendees and post-event follow-up

Upside operates in the retail and consumer goods market with a cash-back app that rewards users for everyday purchases like gas, groceries, and food. Users can claim cash-back offers at local retailers, allowing them to earn money back while shopping as usual. This approach benefits consumers by enhancing their purchasing power and helps retailers increase sales and customer loyalty without changing their operations. Upside earns revenue through partnerships with retailers, who pay a commission for the traffic and sales generated by the app, which is then shared with users as cash-back rewards. The company prioritizes data protection to ensure user privacy and is committed to environmental sustainability by investing in projects that offset carbon emissions from fuel purchases. Upside aims to create a fairer economic model in brick-and-mortar commerce, empowering both consumers and retailers while promoting inclusivity and diversity in its workplace.

Company Stage

Series D

Total Funding

$63.2M

Headquarters

Washington, District of Columbia

Founded

2015

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

2%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased consumer interest in personalized shopping boosts demand for Upside's tailored cash-back offers.
  • Partnerships with retailers like Chime and Circle K expand Upside's market penetration.
  • The rise of digital wallets enhances Upside's integration and user engagement.

What critics are saying

  • Competition from fintech companies like Chime could dilute Upside's market share.
  • Reliance on retailer partnerships exposes Upside to risks if partners develop in-house solutions.
  • Expansion with large chains may strain Upside's operational capabilities, risking service disruptions.

What makes Upside unique

  • Upside offers personalized cash-back deals, enhancing consumer purchasing power and retailer profits.
  • The company invests 1% of revenue in sustainability initiatives, appealing to eco-conscious consumers.
  • Upside's partnerships with major retailers expand its reach and user base significantly.

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Benefits

Health, vision, & dental insurance

Free lunch

Stock options

Unlimited PTO