Full-Time
Director International Marketing
Enterprise & Broker Programs
Updated on 8/16/2026
WeWork
5,001-10,000 employees
Co-working and office space provider
No salary listed
London, UK
In Person
 Growth & Marketing (2) |
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- 10+ years of experience in B2B marketing, with a strong background in regional marketing, enterprise marketing, field marketing, account-based marketing, growth marketing, or demand generation.
- Proven experience developing and executing enterprise marketing and strategic account-based marketing programs.
- Experience partnering closely with Sales organizations to drive pipeline growth and measurable commercial outcomes.
- Strong understanding of enterprise customer journeys, B2B marketing strategy, and integrated campaign planning.
- Exceptional storytelling, communication, and executive presentation skills.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Experience with customer relationship management systems such as Salesforce, marketing automation platforms, and reporting tools such as Tableau.
- Fluency with data and analytics.
- Exceptional stakeholder management skills with experience influencing cross-functional and executive-level partners.
- Ability to balance strategic leadership with hands-on execution in a fast-paced, entrepreneurial environment.
- Strong leadership and organizational skills, including experience managing complex initiatives across regions and teams.
- Develop and lead the regional marketing strategy for International markets to drive awareness, member acquisition, retention, engagement, and revenue growth across priority cities and countries.
- Serve as the primary marketing lead and strategic advisor to International regional leadership, ensuring marketing initiatives align with business goals and commercial priorities.
- Lead regional marketing planning and execution across the International portfolio, ensuring localized campaigns and programs are optimized for performance, efficiency, and market relevance.
- Partner with global shared services teams to adapt and localize campaigns, messaging, creative assets, and customer experiences for regional markets.
- Work closely with regional Sales, Product, Technology, Real Estate, and Community teams to support pipeline generation, occupancy goals, conversion optimization, and market growth initiatives.
- Become the subject matter expert on WeWork’s products, audiences, competitive landscape, and customer needs across International markets.
- Analyze regional marketing performance and customer insights to optimize strategy, improve campaign effectiveness, and identify new growth opportunities.
- Define, monitor, and communicate key performance metrics and business outcomes to regional stakeholders and executive leadership.
- Manage and allocate the corresponding regional marketing budget and P&L responsibly and effectively.
- Partner with global digital teams to optimize regional search engine optimization, paid media, lifecycle marketing, and website conversion strategies.
- Lead the development and execution of global enterprise marketing and broker marketing strategies designed to drive pipeline growth, strategic account engagement, and revenue opportunities.
- Own and scale account-based marketing programs targeting enterprise accounts, strategic prospects, and key customer segments in partnership with Enterprise Sales teams.
- Partner with Sales Operations and Sales leadership to define account prioritization, segmentation strategies, and integrated go-to-market approaches for enterprise audiences.
- Develop global broker marketing programs that strengthen relationships with commercial real estate brokers, increase partner engagement, and drive broker-sourced pipeline opportunities.
- Create integrated multi-channel marketing campaigns across digital, content, events, partnerships, and field marketing channels to support enterprise and broker growth objectives.
- Collaborate closely with Sales teams to align marketing efforts with pipeline priorities, sales enablement needs, and revenue goals.
- Measure and report on enterprise and broker marketing performance, including engagement, influenced pipeline, conversion, and return on investment metrics.
- Partner with Communications, Public Relations, Brand, and Content teams to support enterprise and broker audiences with messaging, customer stories, and strategic narratives.
- Lead the strategy for enterprise-focused and broker-focused content and thought leadership initiatives globally.
- Identify opportunities to position WeWork leaders as authoritative voices across workplace innovation, flexibility, commercial real estate, and the future of work.
- Oversee the development of executive-level content, customer success stories, market insights, whitepapers, and industry perspectives that support demand generation and brand positioning.
- Ensure content strategies support the full customer journey, including awareness, engagement, pipeline acceleration, and customer retention.
- Drive market research and competitive analysis to inform messaging, positioning, and strategic storytelling.
- Partner cross-functionally to ensure consistency across brand, communications, public relations, digital, and regional marketing initiatives.
- Work collaboratively across Sales, Product, Real Estate, Revenue Operations, Brand, Finance, and Community teams to support WeWork’s business objectives globally.
- Partner with Finance and Operations teams to ensure marketing investments are aligned with business priorities and deliver measurable return on investment.
- Manage relationships with external agencies, vendors, partners, and event stakeholders as needed to support regional and global marketing initiatives.
- Foster collaboration across global marketing teams and regional counterparts to ensure alignment, knowledge sharing, and operational excellence.
- Experience marketing to enterprise, commercial real estate, workplace, software-as-a-service, technology, or professional services audiences.
- Experience working within global and matrixed organizations.
WeWork provides coworking and office spaces for individuals and teams in locations around the world. Its primary product is membership access to shared spaces, private offices, meeting rooms, and on-site amenities like printers, lounges, and community events, all accessible through a membership plan. Members book spaces, desks, or private offices as needed and can use the global network of WeWork locations. The company differentiates itself with a large, globally distributed network of locations, a built-in community and events program, and enterprise-ready spaces that cater to large teams with scalable office solutions. WeWork’s goal is to make it easier for people and companies to work flexibly, collaborate, and grow by providing accessible, well-designed work environments and a sense of community.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2010
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Simplify's Take
What believers are saying
- WeWork opened 511 Fifth Avenue and 245 Fifth Avenue, signaling disciplined New York expansion.
- Foot traffic in North Texas rose 25%, and On Demand bookings increased 17%.
- Nearly half of Fortune 100 companies now use WeWork, supporting enterprise retention.
What critics are saying
- CBRE's Industrious and IWG's Regus pressure pricing and enterprise renewals in 2026.
- Legacy lease litigation like 430 California Street still threatens cash and management time.
- A failed occupancy rebound would strand fixed costs and reopen insolvency risk by 2027.
What makes WeWork unique
- WeWork still owns a recognizable global brand with 600-plus locations across 45 million square feet.
- John Santora's 2024 reset cut leverage and shifted growth toward profit, not empire-building.
- WeWork Go extends the brand beyond offices into airport and convention-center micro-workspaces.
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Benefits
Competitive healthcare benefits
Life and AD&D insurance
401(k) matching
20 days of PTO
10 paid holidays
80 hours of paid sick time per full calendar year
16 weeks paid parental leave
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↓ -1%WeWork is expanding its presence in Plano's Legacy business park, signing a nearly 27,000-square-foot lease at Legacy Town Center II. The addition brings its total space at the site to nearly 54,000 square feet across two floors, with the new workspace expected to open this summer. The expansion follows strong regional performance, with foot traffic at North Texas WeWork locations up 25% since the start of the year and On Demand bookings rising 17%. The new floor will feature enhanced acoustics, lighting, coworking lounges and private offices. WeWork emerged from bankruptcy debt-free in 2025, returning to profitability with nearly $2.3 billion in revenue. Nearly half of the Fortune 100 are now WeWork members, according to Time magazine.
WeWork has launched WeWork Go, a new workspace solution featuring private office pods designed for professionals working in high-traffic locations such as airports and convention centres. The pods are available in three formats: single-user, multi-user accommodating up to four people, and ADA-compatible models. The pods feature architectural-grade materials, enhanced soundproofing, curated lighting, ergonomic seating and integrated high-speed connectivity. Built in partnership with Bureau, they use environmentally responsible materials. Users can book pods instantly via the WeWork Go app at flexible rates that vary by location and session length. The product debuted at the 2026 Semafor World Economy Summit in Washington DC and will expand globally. This is WeWork's first new product launch since introducing WeWork Workplace in July 2022.
WeWork has launched WeWork Go, a private office pod designed for busy professionals in high-traffic locations like airports and hotels. The product, available in single-user and four-person models, marks the coworking company's first new offering since July 2022. The launch represents a dramatic shift for WeWork, which once held a $47 billion valuation under founder Adam Neumann before filing for bankruptcy in 2023 with $18 billion in debt. Now private with shares trading around five cents, the company is profitable with 550,000 members across over 600 locations under CEO John Santora. WeWork has adopted an asset-light model, franchising many locations and partnering with over 2,000 third-party coworking spaces. Santora, a former Cushman & Wakefield executive, says the transparent pods will test whether the company's entrepreneurial culture can thrive at a smaller scale.
WeWork has signed a lease for 37,000 square feet at 511 Fifth Avenue, expanding its New York City portfolio to 3.3 million square feet across 36 Manhattan locations. The deal marks a resurgence for the coworking company following its 2023 bankruptcy. The company now operates 45 million square feet globally, taking a disciplined approach under CEO John Santora, who joined in 2024. This contrasts sharply with founder Adam Neumann's era of overexpansion, when WeWork accumulated $13 billion in lease obligations whilst claiming to be a technology company. WeWork emerged from bankruptcy in June 2024 after Yardi Systems invested $337 million as part of a $450 million restructuring. The company is now "growing again, sensibly and sustainably", according to global head of real estate Peter Greenspan.
Yardi, a low-profile yet highly successful entrepreneur, ranks among the wealthiest in the software industry. His journey began in 1963 when he became the second person ever to achieve the top rank in the IIT JEE, a prestigious engineering entrance exam in India.