Global B2B Campaign Manager

Job Description

Reporting to the Global B2B marketing Director, the B2B Campaign Manager covers a critical role in Accor’s B2B marketing organization.

Lead and coordinate the end-to-end planning, execution, tracking, and performance analysis of global B2B marketing campaigns across all channels. Act as the central, transversal liaison between regional teams, global brands, B2C, and loyalty teams. Ensure a highly organized, day-to-day follow-up of project tasks to increase awareness of Accor, generate incremental revenue and maximize campaign performance and ROI.x

1.Campaign Orchestration & Project Management

. End-to-End Campaign Ownership: Lead the planning, execution, and delivery of global B2B marketing campaigns across multiple channels (CRM, Paid Media, SEO, Sales Enablement, Events).

Flawless Execution & Tracking: Create each B2B campaign though ASANA.with key detailed information. Kickoff the campaign with regions & brands. Manage daily project tasks, track milestones, and ensure all internal and external stakeholders are aligned and meet deadlines.

SOPs & Process Efficiency: Establish clear workflows, templates, and guidelines to streamline campaign activation with regions & brands 100% ASANA driven

2. Transversal & Cross-Functional Coordination

. Internal Synergy Creator: Act as the primary liaison between Global B2B Sales, B2C e-commerce, Loyalty, brands to identify synergies, share assets, and align messaging.

Regional Hub Alignment: Partner closely with regional marketing teams (Hubs) to coordinate and adapt global campaign rollouts, ensuring global consistency while meeting local market needs.

Agencies : Collaborate with B2B Content Senior Manager to brief, monitor, and coordinate external creative, copy, and media agencies to ensure high-quality and timely asset delivery.

3. KPI Tracking, Reporting & Performance Optimization

Performance Monitoring: Establish key performance indicators (KPIs) for each campaign in alignment with B2B business goals (revenue, lead generation, engagement, conversion, ROI).

Data Analysis & Insights: Monitor daily/weekly campaign metrics, troubleshoot underperforming tactics, and implement real-time optimizations.

Post-Campaign Reporting: Deliver comprehensive post-mortem reports and dashboards to share performance insights, key learnings, and actionable recommendations with global and regional leadership.

Qualifications

• Master’s Degree in marketing, digital marketing from Business School, Marketing & Communication School; Tourism School
• 5-10+ years of experience in digital marketing including B2B Campaign management
• Sales & Marketing operational excellence
• Data-driven mindset with strong analytical and reporting skills
• Experience working in a dynamic global environment with a proficiency in cross-team collaboration
• Fluent proficiency in English and French
• Project Management Expert : Exceptional organizational and planning skills
• Highly Transversal : Exceptional interpersonal skills. You are a natural relationship-builder, comfortable navigating a global matrix organization and driving alignment among diverse teams
• Strong communication and organizational skills
• Deep understanding of global hospitality industry, B2B market and marketing landscape
• Proven ability to work collaboratively with internal and external stakeholders
• Strong leadership skills with a focus on fostering a collaborative and inclusive work environment
• Proven ability to analyze complex data, draw actionable insights and make informed strategic recommendations

Additional Information

B2B Campaign Manager role involves  understanding of target audience across diverse segments, geographies, brands and global teals while navigating a rapidly changing industry. Orchestrating complex global campaigns by driving alignment across diverse, cross-functional teams without direct hierarchical authority..

Main Complexity & Critical Issues of the Role

• Navigating a Highly Matrixed Organization & Asset Adaptation vs. Global Consistency:
• Flawless Multi-Tasking & Time Management
• Sourcing, filtering, and adapting content from multiple department
• Tracking of the performance of the campaign at a global level