Full-Time

Marketing Science Senior Analyst

Updated on 2/7/2025

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$75k - $100kAnnually

Mid, Senior

Chicago, IL, USA

The position requires working from the office a minimum of 3 days a week.

Category
General Marketing
Growth & Marketing
Required Skills
Python
Datorama
Data Science
R
SQL
SEO
Tableau
Google Analytics

You match the following Critical Mass's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 3 to 5 years of experience leading marketing science deliverables across a broad range of initiatives
  • Expertise in at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation
  • Experience with Python, R, SQL, or other business-relevant statistical programming language
  • Experience with one or more visualization platforms (Tableau, PowerBI, Datorama, etc.)
  • Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.)
  • Strong verbal and written communication skills, attention to detail, and high standard of output
  • Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps
  • An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations
  • An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.
Responsibilities
  • Build deep knowledge of client business, make relevant recommendations, identify actionable insights
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Document data usage, gather requirements, and build/maintain dashboards to meet multiple teams’ needs
  • Support analytics tool implementation by defining, implementing, and validating tracking and data gathering strategies
  • Gather data through various media vendor platforms and ensure compliance with data governance protocols
  • Create and maintain databases and data systems, ensuring completeness and accuracy of inputs and performing quality checks throughout
  • Challenge the status quo, looking for ways to continuously improve
  • Provide work direction to associate analysts and analysts
  • Participate in code reviews, coaching junior team members and improving data literacy within the organization
  • Occasionally contribute analytics content for pitch materials and RFPs (Requests for Proposal)

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible