Full-Time

Communications Specialist

Copy Writer

Confirmed live in the last 24 hours

ICF

ICF

Advances coaching through accreditation and credentialing

Social Impact
Education

Senior

London, UK

Hybrid working policy allows for both in-office and remote work.

Category
Creative Writing
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Communications
Social Media
SEO
Journalism
Requirements
  • Masters degree or equivalent experience in communications/cross media, English, journalism or a related discipline.
  • Minimum 5 years of relevant professional communications experience.
  • Native-level English is required for copy writing in English.
  • Track record of copy writing for digital and online campaigns including web and newsletter; social media writing is a plus.
  • Strong and proven copywriting and copy-editing skills.
  • Track record of crafting compelling and engaging narratives is crucial.
  • Strong interviewing skills are necessary to gather accurate and insightful information from various sources.
  • Experience of event photography and videography, short video, and audio production and editing, to create compelling content adapted for various channels.
  • Strong research skills to understand the target audience and tailor messages accordingly.
  • Strong organisational and coordination skills, including time management, multi-tasking, and the ability to work in a fast-paced environment.
  • Excellent interpersonal and communication skills, including interacting with multi-national and multi-disciplinary stakeholders.
Responsibilities
  • Provide concise, accurate, compelling original copy writing support and content creation for web, newsletter, other publication material, considering SEO, target audiences and key indicators for success.
  • Write, edit, and provide content for a range of projects including the delivery of several web articles, FAQs, guides, and newsletters.
  • Contribute and support upcoming campaigns ensuring unified messaging across several communication channels (e.g. web, newsletter).
  • Simultaneous management of content creation for different websites and newsletters whereby you will lead on developing engaging content, tracking, and reporting key metrics, targeting new stakeholders, and informing the wider team on new trends.
  • Utilising innovative tools and leveraging best practices to create cutting-edge, fresh content for clients, including but not limited to AI and visual and multimedia content creation apps for text, video, audio, GIF and other formats.
  • Creating and sourcing relevant multimedia (photos, videos, audio) to support content creation for web, newsletters and publications in line with project needs and direction;
  • Developing and producing engaging podcast episodes, including ideation of concept notes, generation of interview questions, guest liaison, and postproduction of podcast content, ensuring alignment with overall project communication strategy and project deliverables.
  • Support internal project teams and liaise with the communications team to create synergies, cross-train and provide cross-project support on a range of communication strategies and projects.
  • Support the communications managers with project and ICF requests;
  • Contribute to other reporting, copy writing or copy editing as needed.

ICF is a global organization focused on advancing the coaching profession. It provides accreditation for coaching training programs, ensuring they meet high standards of quality, which generates revenue from fees paid by training providers. ICF also offers credentialing services for individual coaches, enhancing their legitimacy and earning potential, with coaches paying for these credentials. Additionally, ICF runs a membership program that creates a community of professional coaches, offering resources, networking, and professional development events for an annual fee. The organization engages in thought leadership to explore coaching's role in social progress and sustainability, positioning itself as a leader in the field. ICF's goal is to elevate the coaching profession and promote its positive impact across various sectors, including corporate, educational, and non-profit organizations.

Company Stage

N/A

Total Funding

N/A

Headquarters

Lexington, Kentucky

Founded

1995

Simplify Jobs

Simplify's Take

What believers are saying

  • ICF's global reach aligns with coaching growth in Asia and Africa.
  • Increased demand for virtual coaching platforms offers ICF digital expansion opportunities.
  • Growing interest in workplace mental health aligns with ICF's mission to promote coaching.

What critics are saying

  • Emerging competition from new accreditation bodies could dilute ICF's market share.
  • AI-driven coaching platforms may reduce demand for human coaches, impacting ICF's revenue.
  • Economic downturns in key markets could lead to reduced spending on professional development.

What makes ICF unique

  • ICF sets the gold standard for coach-specific training and accreditation globally.
  • ICF's membership program creates a global community of professional coaches.
  • ICF's thought leadership explores coaching's role in social progress and sustainability.

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