Email Marketing Manager @ Eden Health

Email Marketing Manager

Posted on 3/9/2023

INACTIVE

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Adobe Photoshop

Data Analysis

Figma

Hubspot

iOS/Swift

HTML/CSS

Marketing

Sales

Salesforce

Looker

Requirements

Developing and executing the end-to-end CRM strategies to increase member engagement through continual engagement
Creation and optimization of email marketing campaigns, including collaborating with the content marketing manager on the development of copy and design elements
Executing against A/B and multivariate testing plans in order to optimize customer experience and messaging across multiple channels
Analyzing campaign results and making recommendations based on performance insights
Ensuring QA and quality standards are met across all CRM touchpoints
Building strong relationships and collaborate with Customer Success, Product, Sales, and Clinical
Minimum of 3 - 5 years experience in customer marketing, customer communications, or the customer engagement space (B2B2C preferred)
A deep understanding of CRM and email automation in Iterable, or similar platforms such as Hubspot, Salesforce Marketing Cloud, or Braze
Strong analytical skills and comfort with Excel, analytics tools like Looker, Ursa, etc
Comfortable working with HTML & CSS as well as drag-and-drop builder tools such as Stensul
Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
A bachelor's degree or equivalent

Desired Qualifications

Comfort with designing email banners (hero images) in Figma or Photoshop is a plus

About Eden Health

Eden Health is a nationally recognized medical practice on a mission to create a world where every person has a relationship with a trusted healthcare provider. Working with employers across the country, Eden Health offers employees 24/7 digital care, same-day in-person primary care, mental health services, physical therapy, and benefits navigation. The Eden Health team is driven by a patient-centric approach, delivering relationship-based collaborative care. With this model, our clients have healthier workforces, increased productivity, and reduced healthcare costs. We are committed to diversity, equity, and integrity, and our teams reflect this. Our hope at Eden Health is to create an environment where each person can do the best and most important work in their careers.

What you will be doing:

Eden Health is seeking an Email Marketing Manager to support our Marketing Team in managing customer marketing initiatives. This role will report to the Director of Lifecycle Marketing and will work closely with the marketing, growth, and customer success teams to communicate our emergent brand and value propositions to our current and future members.

You will play an integral role in building, delivering, and measuring campaigns aimed at the goals across CRM channels, including but not limited to Email, Push, SMS, and In-App messaging. You will leverage your CRM knowledge, digital marketing experience, and campaign performance data to iteratively test, optimize and recommend new best practices to make our next success even greater.

What success looks like:

Developing and executing the end-to-end CRM strategies to increase member engagement through continual engagement
Creation and optimization of email marketing campaigns, including collaborating with the content marketing manager on the development of copy and design elements
Executing against A/B and multivariate testing plans in order to optimize customer experience and messaging across multiple channels
Analyzing campaign results and making recommendations based on performance insights
Ensuring QA and quality standards are met across all CRM touchpoints
Building strong relationships and collaborate with Customer Success, Product, Sales, and Clinical

What you will bring

Minimum of 3 - 5 years experience in customer marketing, customer communications, or the customer engagement space (B2B2C preferred)
A deep understanding of CRM and email automation in Iterable, or similar platforms such as Hubspot, Salesforce Marketing Cloud, or Braze
Strong analytical skills and comfort with Excel, analytics tools like Looker, Ursa, etc.
Comfortable working with HTML & CSS as well as drag-and-drop builder tools such as Stensul
Comfort with designing email banners (hero images) in Figma or Photoshop is a plus
Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
A bachelor’s degree or equivalent

Why Eden Health

Remote first company and culture
Series C Healthtech startup with a mission-driven team that’s passionate about helping every person have a relationship with a trusted healthcare provider
Competitive salary and equity compensation package
Medical, dental, and vision insurance and commuter benefits
Learning and development budgets to help you grow and bond with your team
Positive, inclusive, supportive culture cheering you on your journey
Strong and quickly growing client base of America’s leading employers
Featured in Built In’s 2023 100 Best Hybrid Places to Work
Featured in Forbes’ list of America’s Best Startup Employers for 2023

The base salary range for this role is $91,200 to $114,000 and is determined based on experience, geography, and qualifications. The base salary is one component of the total compensation package, which includes equity, PTO, and other benefits.

While most Eden Health positions are remote-first, we are a company that values building trusted relationships. To achieve this we have programming and events which require us to be in person, including team and company-wide meetings. To ensure everyone’s safety, we require all employees to be fully vaccinated against COVID -19, subject to reasonable accommodations for medical conditions or sincerely held religious beliefs. If you have additional questions, your Talent Partner will be able to answer them.

Eden Health is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note: Eden Health interview requests and job offers only originate from edenhealth.com email addresses (e.g. [email protected]edenhealth.com). Eden Health will never ask for bank information (e.g. account and routing number), social security numbers, passwords, or other sensitive information to be delivered via email. If you receive a scam email or wish to report a security issue involving Eden Health, please notify us at: [email protected]edenhealth.com.

#LI-Remote

#BI-Remote

201-500 employees

Website

Direct-to-employer medical provider

Company Overview

Eden Health's mission is to create a world where every person has a relationship with a trusted healthcare provider. Eden is bringing health and well-being to employees everywhere. Their clinicians and benefits experts work together to care for patients and families and to help them make smart health choices.

Benefits

Remote first company and culture
Series C Healthtech startup with a mission-driven team that's passionate about helping every person have a relationship with a trusted healthcare provider
Competitive salary and equity compensation package
Medical, dental, and vision insurance and commuter benefits
Dedicated Culture Committee led by CEO
Learning and development budgets to help you grow and bond with your team
Positive, inclusive, supportive culture cheering you on your journey
Strong and quickly growing client base of America’s leading employers

Company Core Values

Put Patients First
Stir The Magic
Win As A Team
Improve Continuously
Deliver excellence in all we do
Speak candidly, presume good faith
Celebrate with both hands