Regular travel throughout the assigned territory; 50–60% travel required.
Category
Business & Strategy (1)
Required Skills
Sales
CRM
HubSpot
Salesforce
Requirements
At least 5 years of experience in business-to-business food or protein sales.
Experience in independent retail or foodservice channels.
Experience with halal- or kosher-certified products.
Deep knowledge of multicultural food markets.
Established broker or distributor relationships in multicultural channels.
Experience with meat, seafood, poultry, or specialty protein.
Experience in ethnic grocery retail, such as H Mart or Northgate.
Strong negotiation and consultative selling skills.
Experience with independent restaurant groups or ethnic quick-service restaurants.
Proficiency with customer relationship management systems such as Salesforce, HubSpot, or an equivalent.
A valid driver's license.
Knowledge of food safety, cold chain, and United States Department of Agriculture and Food and Drug Administration requirements.
Responsibilities
Identify, qualify, and close new independent retail and foodservice accounts within the assigned territory.
Develop and execute territory business plans with defined revenue targets, acquisition goals, and segment-specific strategies.
Own the full sales cycle, from prospecting through negotiation, contract execution, and ongoing account management.
Achieve or exceed quarterly and annual volume, revenue, and margin objectives.
Serve as the company's subject matter expert on ethnically diverse food channels and consumer preferences across Hispanic/Latino, Asian-American, African/Caribbean, Middle Eastern, and South Asian communities.
Develop culturally tailored sales pitches and account-level programming.
Track trends in multicultural protein consumption, including halal, kosher, specialty cuts, and heritage breeds.
Represent the brand at ethnic food trade shows, community festivals, and industry forums to build brand visibility and trust.
Navigate the buying structures, payment preferences, and relationship dynamics of independent retail and foodservice operators.
Build trust-based relationships with store owners, executive chefs, purchasing managers, and distributor partners, and provide hands-on support.
Desired Qualifications
Bilingual ability in Spanish, Mandarin, Arabic, or another relevant language.
Regular travel throughout the assigned territory, with 50–60% travel required.
Description
Position based in the Philadelphia and South Central New Jersey markets with regular travel throughout assigned territory.
Business Development & Account Growth
Position based in the Baltimore metropolitan area with regular travel throughout assigned territory.
Identify, qualify, and close new independent retail (ethnic grocery, specialty, international market) and foodservice (restaurant, catering, QSR) accounts within assigned territory
Develop and execute territory business plans with defined revenue targets, acquisition goals, and segment-specific strategies
Own the full sales cycle — prospecting through negotiation, contract execution, and ongoing account management
Achieve or exceed quarterly and annual volume, revenue, and margin objectives
Multicultural Market Strategy
Serve as the company's subject matter expert on ethnically diverse food channels with deep knowledge of consumer preferences across Hispanic/Latino, Asian-American, African/Caribbean, Middle Eastern, and South Asian communities
Develop culturally tailored sales pitches and account-level programming; track trends in multicultural protein consumption including halal, kosher, specialty cuts, and heritage breeds
Represent the brand at ethnic food trade shows, community festivals, and industry forums to build brand visibility and trust
Independent Channel Expertise
Navigate the unique buying structures, payment preferences, and relationship dynamics of independent retail and foodservice operators
Build trust-based relationships with store owners, executive chefs, purchasing managers, and distributor partners; provide hands-on support.
Requirements
5+ years in B2B food/protein sales
Bilingual preferred(Spanish, Mandarin, Arabic, or relevant language)
Independent retail or foodservice channel experience
Halal or kosher certified product experience
Deep knowledge of multicultural food markets
Broker/distributor relationships in multicultural channels
Experience with meat, seafood, poultry, or specialty protein