Ecommerce Senior Marketing Consultant

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

The eCommerce Senior Marketing Consultant will lead the development and execution of creative campaigns and content strategies for Caterpillar’s digital platforms, including Parts.cat.com and Cat Central. This role is focused on driving customer engagement through innovative creative asset development, content creation, and onsite marketing initiatives. The consultant will collaborate with internal stakeholders, business partners, and creative agencies to ensure marketing deliverables align with eCommerce goals and drive measurable business outcomes.

What You Will Do

• Lead execution of eCommerce marketing creative content strategies and the development of marketing assets to drive traffic, conversions, and customer engagement on Parts.cat.com and Cat Central

• Manage the intake process and specification of creative deliverables, ensuring alignment with marketing objectives and budget, and collaborate with the eCommerce paid media team and creative agencies for implementation

• Oversee the messaging matrix, ensuring consistency and clarity across marketing assets

• Manage organic social media strategy, developing content that engages customers and aligns with marketing goals, and oversee influencer partnerships ensuring they complement broader campaign initiatives

• Manage onsite marketing content on Parts.cat.com and Cat Central, including banners, campaign landing pages, and content for Caterpillar-activated campaigns in collaboration with other teams

• Drive dealer capabilities by delivering creative assets and content marketing tactics, supporting their eCommerce promotions through various channel tactics, including in-store, paid media, organic social, and onsite marketing

• Collaborate with internal stakeholders to align marketing initiatives with business goals and improve and inform digital marketing performance recommendations

• Consult with business partners and dealers on marketing content initiatives to inform and educate on Commerce marketing content initiatives and placement partnership opportunities, aligning with roadmap and KPIs

• Analyze marketing data to track KPIs, report on campaign performance, and adjust strategies to optimize results

• Manage vendor relationships for creative deliverables, ensuring timely delivery, on-budget completion, and high-quality standards

• Lead documentation and stakeholder engagement to drive transparency around eCommerce marketing deliverables

• Lead cross-functional coordination to integrate creative content into larger marketing campaigns and partnerships, ensuring alignment with overall marketing objectives

What You Will Have

• Customer Focus: Deep understanding of customer needs and using insights to develop creative marketing strategies that engage and convert customers

• Creativity: Proven ability to create innovative marketing campaigns and content that resonate with customers and enhance the overall customer experience

• Effective Communications: Proficient in communicating marketing strategies and results to stakeholders across technical and business teams, ensuring alignment on objectives and performance

• Relationship Management: Proven ability to build and maintain strong relationships with internal teams, dealers, and external vendors to support eCommerce marketing goals

• Project Management: Skilled at managing multiple projects simultaneously, ensuring timely and efficient delivery of creative assets and content with attention to detail and quality

• Digital Marketing Expertise: In-depth knowledge of digital marketing, including onsite marketing, paid media, and content creation strategies to enhance eCommerce engagement and conversion

• Strategic Thinking: Ability to develop and lead eCommerce marketing strategies aligned with business objectives, focusing on effectiveness and long-term growth

• Vendor/Supplier Management: Experience managing external vendors and partners to ensure the successful execution of digital marketing campaigns and deliverables

Considerations for Top Candidates

• Proven ability to lead creative marketing strategies and deliver results for eCommerce platforms

• Background in managing content creation, social media influencer, and onsite marketing initiatives that engage customers and drive business growth

• Experience in working with creative agencies and managing the end-to-end process of creative asset development and delivery

• Ability to analyze and report on marketing data to inform decision-making and optimize performance

• Strong ability to build and maintain strong relationships with cross-functional teams, dealers, and external partners to execute marketing initiatives successfully

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Information:

#LI

#BI

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

$126,000.00 - $189,000.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. 

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

April 10, 2025 - April 16, 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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